
这个市场不适合进入,已经明显过热并进入价格战区;对大品牌和小卖家都不是好机会。 新品牌只有11个,但新上架产品盈利率仅1.96%,整体新产品盈利率也只有2.44%,说明近乎所有新入场都在亏;再叠加样本里大量品牌集中失败,市场不是“可优化进入”,而是“进来大概率被卷死”。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个适合进入的市场:当前已明显过热,且新品牌大面积失败,用户预算虽能覆盖少数入场成本,但不足以支撑长期竞争。 新品牌新上架成功率只有41.7%,失败率高达83.3%;更关键的是,市场里旧品牌新上架失败率仍有74.1%,说明不是“新手难”,而是整个赛道本身就很卷。
预算角度看,用户的50万人民币足够做单个ASIN的前期尝试,但只能算“入场门票”,不是安全垫。 这里公开到的可盈利样本里,EGSCATEE的盈利款B0GL1ZP45S单月收入约48.99万美金,显示出高投入+高曝光才可能跑出来;但同品牌另外3个新品都亏损,像B0GL1ZPKYJ、B0GL1X1FGL、B0H5BVB3WY都没跑通。HONOURLIGHT的两款盈利老品B0CSYS85FQ和B0CSN3NV1F分别做到约167.7万和165.27万美金月收入,但它们都属于老牌资源位,最新新品B0GVSQHZ5Z却失败,说明这类成功更多是大品牌惯性,不是小商家可复制模板。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,已经明显是高风险、价格战区。 新品牌大量涌入但几乎都失败:2025年新发布新品里有20个非盈利,2026年1~6月又连续出现多批非盈利新品;整体可见的盈利产品只占12.5%,而新品牌新品盈利率只有1.96%,说明不是“有机会慢慢做”的市场,而是“多数人进来就亏”的市场。
这个市场不适合进入,结论很明确:已经接近/进入 oversaturation,而且对新卖家是高风险价格战市场。 只有12.50%的可判定产品盈利,新上架产品的盈利率仅1.96%,而且2025年开始新产品集中爆发,几乎全是亏损或未达标,说明竞争不是“有机会”,而是“在烧钱抢位”。
从证据看,市场里能撑起利润的主要是大品牌式玩家,不是普通小卖家:高利润集中在 HONOURLIGHT、EFFORTWAY、OLTEANP、TVNIKD、ROARBATT、ZETAWALE、DEECHI 这些品牌,头部产品利润率都在33.8%~42.0%,例如 B0CSYS85FQ、B0CSN3NV1F、B0DNTN1VKV、B0DZ21TJV1、B0DDWPM8NH;但这些成功样本的价格普遍在$159.88~$256.88,单月销量50~100件,说明要复制它们,通常需要更强资金、品牌和投放能力。更关键的是,新品牌并没有形成健康的成功路径:新品牌新上架盈利率只有417%,但这几乎只靠 EGSCATEE 的 B0GL1ZP45S 撑住,且它的品牌整体只有25%成功率,4个产品里3个亏损,另外两个亏损品 B0GL1ZPKYJ、B0GL1X1FGL 都显示即使价格不低,仍然难以跑通。与此同时,旧品牌新上架盈利率为0,说明成熟品牌也在这块市场里频繁失手;这不是“新手也能轻松做”的市场,而是“谁都在试,但多数都失败”的市场。
对小卖家来说,信号更差:没有看到足够多、真正低于300评价且稳定盈利的健康小品牌案例;反而新上架亏损产品在 2025/12 到 2026/6 持续密集出现,集中在 WZRELB、SUNWHEEL、TOPBULL、VEVOR、Renogy、BESTEK、Litime、TVNIKD、OLTEANP 等品牌,很多品牌更像是持续投放型竞争者,不是自然成长的小商家。你现在的预算是 500,000 CNY,看起来足够做单个ASIN的启动,但这个市场的问题不是“起步钱够不够”,而是必须额外投入品牌、广告、差异化甚至研发,才能接近头部产品的表现;而当前数据已经显示,连高投入的头部与旧品牌新产品都在大量失败,所以没有必要硬闯。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CSYS85FQ | HONOURLIGHT | 2024-01-22 | Yes | $167.7 | 100pcs | $16770.0 | 40.97% | $6870.67 |
![]() | B0CSN3NV1F | HONOURLIGHT | 2024-01-18 | Yes | $165.27 | 100pcs | $16527.0 | 40.46% | $6686.83 |
![]() | B0DNTN1VKV | EFFORTWAY | 2024-11-22 | Yes | $256.88 | 50pcs | $12844.0 | 41.15% | $5285.31 |
![]() | B0DK89MZ27 | OLTEANP | 2024-09-01 | Yes | $199.99 | 50pcs | $9999.5 | 40.91% | $4090.8 |
![]() | B0DZ21TJV1 | TVNIKD | 2025-03-03 | Yes | $189.0 | 50pcs | $9450.0 | 42.0% | $3969.0 |
![]() | B0DDWPM8NH | ZETAWALE | 2024-08-21 | Yes | $185.79 | 50pcs | $9289.5 | 40.55% | $3766.9 |
![]() | B0C9QC4SK6 | ROARBATT | 2023-06-29 | Yes | $159.88 | 50pcs | $7994.0 | 41.26% | $3298.33 |
![]() | B0DNJSCJQD | DEECHI | 2024-11-19 | Yes | $151.83 | 50pcs | $7591.5 | 36.07% | $2738.26 |
![]() | B0DDWL4YFP | ZETAWALE | 2024-09-01 | Yes | $136.8 | 50pcs | $6840.0 | 39.08% | $2673.08 |
![]() | B0DSG49V3D | MOVFFGGRM | 2025-01-07 | Yes | $127.4 | 50pcs | $6370.0 | 35.02% | $2230.78 |
![]() | B0GL1ZP45S | EGSCATEE | 2026-02-02 | Yes | $97.97 | 50pcs | $4898.5 | 33.77% | $1654.23 |
![]() | B0DK1T7PF6 | ALEOPIX | 2025-02-04 | Yes | $67.6 | 50pcs | $3380.0 | 39.03% | $1319.22 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GL1ZP45S | EGSCATEE | 2026-02-02 | Yes | $97.97 | 50pcs | $4898.5 | 33.77% | $1654.23 |
这个市场不适合现在进入,属于明显的高风险价格战市场,不管是大品牌还是小品牌,都不应当作为优先选择。 新品牌进入数量已经达到11个,旧品牌24个,但新发布产品的可盈利率只有1.96%,而新品牌自己的新发布可盈利率也只有4.76%;更关键的是,已识别的新发布样本里97.56%都不赚钱,说明大多数新入场都在亏损。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不该进入,已经是明显的过热竞争和低利润区。 近一年新品牌几乎没有真正跑出来:新品牌新上架产品成功率只有4.76%,失败率高达95.24%;而最新一批产品里,2025年到2026年的新增几乎全部落在“其他/不够好判断”,说明真正能稳定赚钱的样本极少,进入门槛在持续变高。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 20 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 30 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 13 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |