
这个市场不值得进入,已经明显进入高拥挤、强竞争的价格战区。 用户预算500,000 CNY虽然足够覆盖单个新品的启动资金,但真正的门槛不是钱,而是新品牌成功率太低、近期开新货持续变差,普通新商家很难跑出来。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,用户预算500,000 CNY完全够用,但这不是问题,真正的问题是市场已经进入高风险的价格战区。 近样本里可识别盈利产品占16.87%,但新上架产品盈利率只有6.67%,同时新品牌新上架产品中不盈利比例高达78.95%,说明新入场成功率很低;更关键的是,市场里大量产品靠老品牌资源、差异化功能和较高投放撑住,普通新品牌很难复制。
Alternative solutions may pose a risk to your investment in certain markets.
这不是适合进入的市场:新品牌扎堆、近期开新货几乎全是亏损,已经明显进入高竞争/价格战区。 现有数据里,整体可识别盈利率只有16.87%,但新上架产品盈利率只有6.67%;按品牌看,新品牌新上架盈利率仅15.79%,而新品牌新上架非盈利率高达78.95%,最近 2026 年 2~6 月的新货里,亏损与未跑通的数量持续压过赚钱款,说明这个市场在加速变差,不是上升期。
结论很明确:这个市场不值得新品牌进入,属于高竞争、接近价格战的危险区。 关键不是“有没有利润”,而是能赚钱的新款太少、亏钱的新款太多,而且新品牌一旦入场,往往要靠更强品牌力或更激进营销才能活下来。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CSYS85FQ | HONOURLIGHT | 2024-01-22 | Yes | $167.7 | 300pcs | $50310.0 | 40.97% | $20612.01 |
![]() | B0GY8K12TS | StrenrmGO | 2026-04-23 | Yes | $66.41 | 500pcs | $33205.0 | 40.6% | $13481.23 |
![]() | B0FG7S17CK | TWING | 2025-07-01 | Yes | $72.53 | 400pcs | $29012.0 | 38.38% | $11134.81 |
![]() | B082V5TC11 | TWING | 2019-12-17 | Yes | $72.01 | 400pcs | $28804.0 | 36.48% | $10507.7 |
![]() | B0CSN3NV1F | HONOURLIGHT | 2024-01-18 | Yes | $165.27 | 100pcs | $16527.0 | 40.46% | $6686.83 |
![]() | B0DZ21TJV1 | TVNIKD | 2025-03-03 | Yes | $189.0 | 50pcs | $9450.0 | 42.0% | $3969.0 |
![]() | B0DDWPM8NH | ZETAWALE | 2024-08-21 | Yes | $185.79 | 50pcs | $9289.5 | 40.55% | $3766.9 |
![]() | B0GL1ZP45S | EGSCATEE | 2026-02-02 | Yes | $97.97 | 100pcs | $9797.0 | 33.77% | $3308.45 |
![]() | B0GL7XD6BM | BESTEK | 2026-04-08 | Yes | $71.06 | 100pcs | $7106.0 | 38.93% | $2766.37 |
![]() | B0DDWL4YFP | ZETAWALE | 2024-09-01 | Yes | $136.8 | 50pcs | $6840.0 | 39.08% | $2673.08 |
![]() | B0DSG49V3D | MOVFFGGRM | 2025-01-07 | Yes | $127.4 | 50pcs | $6370.0 | 35.02% | $2230.78 |
![]() | B0DK1T7PF6 | ALEOPIX | 2025-02-04 | Yes | $67.6 | 50pcs | $3380.0 | 39.03% | $1319.22 |
![]() | B0DRNRW93B | Cantonape | 2024-12-27 | Yes | $53.4 | 50pcs | $2670.0 | 32.34% | $863.48 |
![]() | B0D83SPWCY | Fancy Buying | 2024-06-26 | Yes | $46.6 | 50pcs | $2330.0 | 28.47% | $663.36 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GY8K12TS | StrenrmGO | 2026-04-23 | Yes | $66.41 | 500pcs | $33205.0 | 40.6% | $13481.23 |
![]() | B0GL1ZP45S | EGSCATEE | 2026-02-02 | Yes | $97.97 | 100pcs | $9797.0 | 33.77% | $3308.45 |
![]() | B0GL7XD6BM | BESTEK | 2026-04-08 | Yes | $71.06 | 100pcs | $7106.0 | 38.93% | $2766.37 |
这个市场不适合进入,已经明显接近价格战/过度拥挤状态。新产品整体成功率只有7.89%,新品牌里也只有16.67%的新品能跑出来;老品牌新品成功率更是0%,说明成熟玩家在这个赛道都很难靠新品复制成功,新进入者要么烧钱,要么做不出差异化。
证据很直接:市场里新品失败占92.11%(35个新品不赚钱,对比仅3个新品赚钱),而且老品牌新品是100%不盈利,说明这不是一个“新品牌容易切入”的市场。TWING是典型老牌强者,2个盈利产品月收入合计约1187.92万人民币,单个盈利款B0FG7S17CK月销400、月收约290.12万,B082V5TC11月销400、月收约288.04万;但它的新品/旧新上新并没有给新玩家留下容易复制的路径。相反,像EGSCATEE这样的新品牌,1个赚钱、3个亏钱,虽然盈利款B0GL1ZP45S能做到33.77%利润率、月销100、月收约97.97万,但同品牌另外2个新品都没销量,说明成功依赖明显的产品力和投入,不是普通小商家能轻松复刻。BESTEK是少数可借鉴的新品牌案例,B0GL7XD6BM利润率38.93%,预算约9065.55美元,月销100、月收约71.06万;但它同品牌另一新品B0GX51PVMJ直接失败,说明这里不是“上一个品就能赢”,而是要持续试错和砸资源。FT feiteeng则是反面例子,2个新品全部失败,几乎没有可用作小商家成功样本的证据。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经处在明显的过热和价格战区。 2025到2026年,新品牌新上架只有18个样本里,真正赚钱的只有3个,成功率6.67%,远低于10%的高风险线;而且最新一段时间的新品几乎清一色落在不赚钱区,说明竞争在加速变难,不是在打开机会。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 13 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 29 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 7 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |