- Benchmark ASINB0D2KYBBYR
- MarketplaceUS
- Category ID172282
- Analyzed Products
- Keywordmotorcycle wheel lock, motorcycle anti theft lock
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，且已经明显偏向老品牌占位。 现有数据里没有任何可验证的新品牌成功样本，新品牌成功率是0%，最近新增的产品也只有失败案例；这不是增长市场，而是被既有玩家锁住的高门槛市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场。 目前看到的信号是：新进品牌几乎没有成功样本，旧品牌新上架产品的盈利率也是 0%，而且现有能赚钱的案例依赖老品延伸与明显差异化；对小商家来说，这个市场不是“有机会”，而是“需要硬扛研发、品牌和投放成本”的高门槛战场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 车把/车轮钢缆报警锁：比机械轮锁更便宜、上手更快，适合临时停车和低风险场景；通过震动报警替代纯物理阻断，能满足大多数“防顺手牵走”的需求。
- U 型锁 + 便携盘刹锁组合：比单独高端轮锁更容易买到，价格通常更低；前者提升搬运难度，后者补足“挪车即报警”的威慑，属于更灵活的替代方案。
- 隐藏式 GPS/4G 追踪器：不直接阻止盗车，但能以更低的日常使用门槛提供找回能力；对不想频繁拆装锁具、又更看重事后追回的用户是更实用的替代思路。
- 摩托车遮罩式车衣 + 低成本可视威慑贴/锁孔假件：几乎零学习成本，成本远低于重型防盗锁；通过降低“被盯上”的概率来替代部分物理锁的预防作用。
- 停车位防盗策略服务：如固定到有监控、门禁、室内车库或带保安的停车点；对城市通勤用户来说，往往比购买更重、更贵的轮锁更省心，也更容易长期执行。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合现在进入：它已经明显被旧品牌主导，而且新上架产品几乎没有成功窗口。 现有数据里，已识别到的新品成功率为0%，而且最近新增的产品只有失败案例，属于高风险、偏价格战的市场。
Old brand with the most profitable new productsMoman
Recent Monthly Revenue (USD):$6,372.50(50pcs/month)B0D2KYBBYR (4.1/5 (220 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0D2KYBBYR (4.1/5 (220 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H3VBX146Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场：当前样本里只有1个可判断利润的产品，且新上架产品盈利率是0%，整体盈利率只有50%但完全被老品牌Moman主导。 这意味着新品牌几乎没有可验证的成功路径，反而更像是一个被旧品牌占位的高门槛市场；对大品牌来说“可以尝试”，但对小商家来说不成立，尤其不值得把500000 CNY压在单一ASIN上。
证据很直接：盈利产品只有Moman的B0D2KYBBYR，售价127.45美元，月销50件，月营收6372.5美元，月利润2907.78美元，利润率45.6%；但它是2024-04-24上线的老款，不是新品牌成功案例。 相反，Moman的新产品B0H3VBX146在2026-06-03推出后直接落到非盈利，且工具显示它属于“新产品”里的唯一样本，说明最近的新进入方向没有跑通。价格上，高利润靠的是明显差异化：B0D2KYBBYR有双芯片混音、FM/音乐/导航整合、外观辨识度强，属于“功能+外观”双重差异；B0H3VBX146虽然也有双芯片、降噪、音乐共享，但仍被判定为公模结构、没有转化成利润，说明只是堆功能不够，必须有更强的品牌力或研发投入，而这通常超出单个ASIN的常规启动预算。月度/年度新发趋势里，只有2026年和2026年6月出现1个新产品，且是亏损，增长不是健康扩张，更像是试错失败。
结论：大品牌可以用更强研发和品牌去争，但小商家不建议进；这里没有“<300 reviews/year”的真实小卖家成功样本，也没有可复制的新品牌盈利案例。 你如果硬要做，只能去追Moman这种老品牌的路径：高差异化、明显设计识别、较高定价、并接受较高前期投入；但以当前数据看，这更像是老品牌/大品牌战场，而不是小商家机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D2KYBBYRMoman2024-04-24Yes$127.4550pcs$6372.545.63%$2907.78Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0H3VBX146Moman2026-06-03No$--pcs$--%$-#New Product Success Rates
Listing结论很明确：这个市场不适合进入，且对新品牌和小商家都不友好。 现有数据只显示到样本里新上架产品几乎全部失败、老品牌新产品也同样失败；再加上市场里可见的成功案例主要来自老品牌存量款，而不是新释放款，说明这里不是增长型机会，更像是被既有玩家锁死的高压市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Moman#Success Rate by Entry Time
Listing这个市场目前不值得进入：数据几乎没有形成可复制的赚钱样本，且最近新进入者表现极差。 现有样本里，2026年唯一可见的新品牌 Moman 只有 1 个新上架产品 B0H3VBX146，而且它是非盈利，新品牌成功率是 0%，这不是“可做市场”，而是“刚进入就亏损”的信号。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMoman Motorcycle Intercom, 2-Way Intercom Communication Systems, FM Music Sharing, Hi-Fi Stereo, CVC Noise Cancellation, Waterproof BT5.1 Group Helmet Speaker Headset, for Dirt Bike/ATV(H2E 2 Pack)
This listing is deemed profitablePrice (USD)$127.45Released TypeOld Release (2024-04-24)Brand is an old entry in this marketSize and Weight18.5 x 11.2 x 9.9 cm, 599.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蓝黑主色搭配可更换彩色外壳，辨识度较强, 鹰翼式仿生外观，旋钮与喇叭结构一体化，外形明显区别于常见圆润对讲机款Key Buying Motive
双芯片支持对讲、音乐、FM和导航同时混音，减少切换中断Target Customers
偏好越野、ATV、双人/组队骑行且重视外观个性化与戴手套易操作的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,372.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight45.11% / 45.63%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight42.82% / 43.34%Peak / Non PeakSales & BSR Performance