- Benchmark ASINB0GY3QLQKY
- MarketplaceUS
- Category ID10981681
- Analyzed Products
- Keywordcar phone holder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不该进。 目前只有 1 个新品牌 WZRELB 进入、2 个新上架产品全部失败，新品牌成功率 0%，这已经是明显的失败盘；同时样本里没有任何可复制的小商家成功案例，反而更像是同质化严重、需要重投放和强品牌背书才能硬撑的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不该进。 你现在的预算有50万人民币，看起来能覆盖一部分单品前期投入，但市场本身已经是低成功率、低利润、强竞争的状态；以当前数据看，不管是大品牌还是小商家，都没有足够好的胜率。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 手机支架夹片/出风口挂钩式固定器：成本更低、安装更快，适合大多数日常导航场景，不必购买更复杂的充电/磁吸一体款。
- 车载防滑垫＋临时放置方案：几乎零门槛，适合短途或低频使用；虽然不如专用支架稳定，但对只看导航的人很省钱。
- 磁吸车载贴片/金属片方案：通常比带无线充电的高端车载支架便宜，单手取放更方便，适合追求快捷的人。
- 车内原有信息娱乐屏或手机映射（CarPlay/Android Auto）：如果车辆已支持，可直接用原车屏幕导航，减少再买手机支架的必要。
- 遮阳板/仪表台简易夹式支架：价格通常低于吸盘或无线充电支架，安装和拆卸都很简单，适合租车或临时用车。
- 一次性或低价临时支架：例如纸板/弹簧夹等简易方案，适合应急使用，作为购买正式车载支架前的过渡替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个值得进入的市场：当前样本里新品牌几乎全军覆没，且没有任何可验证的盈利新进入案例，属于高风险、偏价格战的失败市场。 你如果现在进场，不论大品牌还是小商家，都不该把它当成可复制的机会；更准确地说，这个赛道目前更像是在烧钱试错，而不是在赚钱。
Most investment in new productsLeast investment in new productsNew products with Highest revenueWZRELB
Recent Monthly Revenue (USD):-(-)B0GY3QLQKY (3.7/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H29TC6SZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GY3QLQKY (3.7/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H29TC6SZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近/处于超低利润和低成功率的失败盘。 目前只看到2个新入场品牌样本，全部来自 WZRELB，2个新上市产品全部亏损，新品盈利率是0%，而且两个 ASIN 都是新品牌自营的新发布，说明不是“可复制的小商家成功案例”，而是连新品牌自己都跑不通。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GY3QLQKYWZRELB2026-04-22No$135.8-pcs$-35.68%$-B0H29TC6SZWZRELB2026-05-19No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GY3QLQKYWZRELB2026-04-22No$135.8-pcs$-35.68%$-B0H29TC6SZWZRELB2026-05-19No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，结论很明确：当前是高风险、接近失速的价格战环境。 现有样本里新产品整体可盈利率是0%，新上架产品可盈利率也是0%；两款新释放产品都来自同一个新品牌 WZRELB，且全部亏损，说明新品牌在这里几乎没有真实胜算，而不是“还有机会但难度大”。
证据很直接：WZRELB 的两个新 ASIN，B0GY3QLQKY 和 B0H29TC6SZ，全部非盈利；其中 B0GY3QLQKY 售价约 135.8 美元，但最近利润为负，B0H29TC6SZ 也没有形成有效销售。 这类产品本身就是通用逆变器思路，功能差异不强，面向车载/RV/露营/应急备电这类高度拥挤人群，属于典型“同质化产品+低差异化”的失败组合。更关键的是，市场里没有可识别的旧品牌成功样本来做强势 benchmark，但也没有任何新品牌成功案例；换句话说，这不是“新品牌可复制的机会”，而是“新品牌几乎全军覆没”的信号。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
WZRELB#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功窗口，且已经出现明显的价格战和投放依赖。 目前只看到 1 个新品牌 WZRELB 进入，2 个新上架 ASIN（B0GY3QLQKY、B0H29TC6SZ）全部失败，最近的新品牌成功率是 0%，新上新产品成功率也是 0%，这不是“有难度”，而是当前阶段没有可复制的赚钱路径。
证据非常直接。 时间趋势里，2026 年只出现了 WZRELB 这 1 个新品牌，但它的 2 个新品全部非盈利；月度上，2026/4 和 2026/5 连续各有 1 个新品上线后都没有跑通。WZRELB 的品牌层面数据也是 0 盈利、0 月收入、2 个新产品全败，说明不是偶发失误，而是新进入者整体在这里很难活下来。具体看 ASIN，B0GY3QLQKY 定价 135.80 美元，毛利率看起来有 35.7%，但实际是 INACTIVE_SALES、评分 3.7、11 个评价，还是 NON-PROFITABLE；这类“高毛利但没销量”的样本不能算成功案例。更关键的是，两个失败品都属于 NEW_RELEASED / NEGATIVE_NEW_RELEASED，没有证据显示这是一个靠真实小品牌自然起量的市场；相反，这种结构更像是需要更重投放、更多品牌背书、甚至更激进打法才能碰运气的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases