- Benchmark ASINB0FYJBPCH1
- MarketplaceUS
- Category ID13270005011
- Analyzed Products
- Keywordskin care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是低利润、强竞争、接近价格战的高风险市场。 现在没有任何可复制的赚钱样本能支持新进场，用户的50万元预算也只能勉强覆盖单个ASIN前几个月的启动成本，无法解决后续的品牌、研发和长期投放压力。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这不是一个适合现在进入的市场。 你的预算是 50 万元，表面上能覆盖单个 ASIN 的前期打样、进货、物流和基础推广，但市场里几乎没有可复制的盈利样本，整体已经进入高风险的价格战区，继续做只会把钱烧在低利润和低胜率上。
证据很硬：市场可见产品里，整体盈利率是 0.00%，新上架产品盈利率也是 0.00%；新品牌新上架盈利率同样是 0.00%，而且 Billie 这类新品牌样本里 2 个新上架产品全部亏损，Billie 的代表新品 B0FYJBPCH1 售价 9.63 美元、月销 1000、月营收 96.3 万美元，但利润率只有 1.8%；更差的是 B0GMKL8FFG 直接无有效销量，说明新品不是“有销量就能赚钱”，而是被成本吃掉。旧品牌 Gillette Venus 的代表款 B0153AOA34 虽然月销 3000、月营收 196.8 万美元、评论 8644，但利润率是 -34.17%，说明连强势老品牌也在亏，市场不是“谁更强谁赚钱”，而是“谁都被挤压”。从产品形态看，Billie 的油转乳剃毛油更偏轻差异化，Gillette Venus 的基础型剃须凝胶几乎没有明显差异化，这种结构说明市场靠产品本身很难拉开利润。
所以我的判断是：不建议进入。 对大品牌来说，也不是好机会；对小企业来说更不行，因为没有真实的小而美成功案例可当标杆，反而更像需要激进投放、强品牌和高预算硬扛的市场。若硬要对标，大品牌可观察 Billie 的 B0FYJBPCH1 和 Gillette Venus 的 B0153AOA34；小企业目前没有值得跟随的真实成功样本，应该直接放弃这个赛道。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 普通剃须凝胶/剃须泡沫：价格通常更低、货架更常见，适合只追求顺滑剃须而不想为“油转乳”质感付费的人。
- 润肤型身体乳或护肤油少量替代：如果用户主要诉求是减少摩擦和剃后保湿，可用手边已有的身体护理品临时替代，门槛更低。
- 温和型沐浴露/洗面奶作为剃须介质：更容易买到、家中常备，虽然专业度不如剃须油，但对偶尔剃毛的人是更便宜的替代方案。
- 一次性剃须刀搭配基础护发素：护发素通常比专门剃须油更普及，能提供一定润滑，适合预算敏感或临时替代场景。
- 电动剃毛器/修剪器：如果用户的目标是减少皮肤刺激和操作步骤，这类工具可绕开剃须介质采购，长期使用成本也可能更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入。 结论非常明确：当前样本里新品牌和老品牌的可盈利产品比例都是0%，新上架产品也几乎全部失败，属于高风险、低回报的价格战市场，不管是大品牌还是小商家，都不应该贸然进场。
Least investment in new productsNew products with Highest revenueMost investment in new productsBillie
Recent Monthly Revenue (USD):-(-)B0GMKL8FFGBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$9,630.00(1000pcs/month)B0FYJBPCH1 (4.4/5 (374 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsGillette Venus
Recent Monthly Revenue (USD):-(-)B0C868MXQ3Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$19,680.00(3000pcs/month)B0153AOA34 (4.8/5 (8644 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 淡紫色瓶身更醒目，视觉辨识度高
- |
- 油转乳质地更显差异化，适合想要顺滑体验的用户
- |
- 薰衣草乳感定位更有护理感，容易吸引女性敏感肌人群
B0FYJBPCH1 (4.4/5 (374 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 双装罐装与单瓶/单罐产品明显不同
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- 品牌知名度高，购买决策更容易
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- 敏感肌定位清晰，适合大众剃毛需求
B0153AOA34 (4.8/5 (8644 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不值得进入，属于低利润、高竞争、接近价格战的市场。 现有数据里，新品利润率几乎没有健康空间：新产品里只有 1 个可确认利润率样本落在 0%~10%，没有任何样本达到你要求的 15% 以上；同时新品牌 Billie 的两款新发布产品都不赚钱，说明新进入者很难靠常规打法站稳。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0153AOA34Gillette Venus2015-07-23No$6.563000pcs$19680.0-34.17%$-6724.65B0FYJBPCH1Billie2025-12-14No$9.631000pcs$9630.01.8%$173.34B0C868MXQ3Gillette Venus2023-06-15No$--pcs$--%$-B0GMKL8FFGBillie2026-02-09No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FYJBPCH1Billie2025-12-14No$9.631000pcs$9630.01.8%$173.34B0GMKL8FFGBillie2026-02-09No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌成功率为0%，新发布产品里没有任何一个达到可盈利标准，已经是明显的高风险、价格战环境。 数据里只有2个新发布样本，全部失败；核心新品牌 Billie 的两款新产品都不赚钱，其中 B0FYJBPCH1 虽然月销约1000件、月营收约96.3万日元?（按数据为 96.3万CNY/9630美元口径），但利润率只有1.8%，远低于可接受的15%门槛；另一款 B0GMKL8FFG 甚至是无销量状态。老品牌 Gillette Venus 的 B0153AOA34 也是 -34.17% 利润率，说明这个品类连老牌都在亏，属于典型的高成本、低利润、强竞争市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Billie#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显偏向低利润、强竞争的高风险区。 近端新品牌只有 Billie，且 2 个新释放产品 0% 赚钱；更糟的是，活跃的 B0FYJBPCH1 虽然每月卖 1000 件、月营收约 $9,630，但利润率只有 1.8%，这已经是典型的价格战信号。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 1 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases