- Benchmark ASINB0GWQQ7XQD
- MarketplaceUS
- Category ID11149326011
- Analyzed Products
- Keywordexfoliating towel, exfoliating washcloth, body exfoliating cloth
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品利润已经被压进价格战区，新品牌新上架成功率只有7.14%，而新品牌新品成功率也只有12.5%，说明不是偶发失败，而是系统性低胜率。虽然单个新品表面启动预算只要约1273.74–1827.83美元，但这只是前几个月的起步成本，远远不够覆盖品牌、研发和长期推广；你有50万人民币，钱够开卖，但不够把这种低胜率市场做成稳定生意。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场：利润空间被压到价格战区，新品牌新上架成功率极低，用户500,000 CNY 的预算只能覆盖少数早期启动成本，远远不够支撑长期竞争。 结论很直接：能做，但不值得做；对大品牌和小商家都不是高胜率赛道。
Early sourcing + logistics + marketing budget (USD)$1,273.74 - $1,827.83Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?42.85%New listing success rate (old brands):0.00%New listing success rate (new brands):12.50%Which new brands have these successful new listings?Alternatives- 一次性去角质身体湿巾/磨砂湿巾：更便宜、无需清洗和晾干，适合出差、健身房或临时替代使用。
- 含磨砂颗粒的沐浴露/身体清洁啫喱：把“去角质”步骤合并进洗澡流程，使用门槛更低，不需要额外工具。
- 起泡海绵/洗澡球：虽然去角质力度通常更弱，但价格更低、获取更容易，且更适合日常温和清洁。
- 硅胶搓澡刷/硅胶背刷：更耐用、易清洗、快干，不容易发霉；对不想频繁更换布类产品的人更有吸引力。
- 长柄沐浴刷/背刷：对背部可达性更直接，省去学习如何使用长条布的步骤，适合手臂活动不便的人。
- 毛巾沾盐/糖自制身体磨砂：成本最低，可根据皮肤敏感度自定义颗粒和力度，属于低预算替代方案。
- 粗纹浴巾或旧棉布手套：利用家中已有物品即可实现轻度去角质，几乎零额外支出，适合试水用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是高风险价格战环境，且对小商家几乎没有可复制的稳定成功样本。 现有新品牌盈利率只有 7.14%，全市场可识别盈利率也只有 10.29%，而工具给出的利润难度直接标记为“高”，说明多数新品已经被压到很低的利润空间。
New products with Highest revenueREBEL SCRUB CLUB
Recent Monthly Revenue (USD):$3,996.00(400pcs/month)B0FJM1CM28 (4.5/5 (60 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsTatuo
Recent Monthly Revenue (USD):-(-)B0GLWZSSKPBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0CJMBLPTXBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$377.50(50pcs/month)B07Q65R92X (4.5/5 (553 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast investment in new productsMost investment in new productsBathway
Recent Monthly Revenue (USD):$968.00(100pcs/month)B0GWQQ7XQD (4/5 (157 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsGsbnjuy
Recent Monthly Revenue (USD):-(-)B0GRHGRW11 (3.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑色极简外观，和常见彩色套装差异大
- |
- 35英寸超长单条，适合背部清洁
- |
- 主打超粗糙强力去角质，定位鲜明
- |
- 男性向包装与文案，更容易吸引目标用户
B0FJM1CM28 (4.5/5 (60 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 5片多色套装，视觉上更丰富
- |
- 小尺寸双面纹理，和长款背刷差异明显
- |
- 兼顾温和清洁与去角质，适用面更广
- |
- 家庭装、面部和身体通用，点击吸引力强
B0GHR1HJPG (4.4/5 (10501 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近/进入价格战区，且新品牌成功率极低。 现有数据里，新发布产品只有7.14%真正赚钱；按已识别利润的样本看，盈利产品仅占10.29%，而新产品里亏损/不赚钱占比高达75%（-10%以下亏损就有32.14%），说明不是“少量低效竞争”，而是明显的利润塌陷。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08PZ4GC9ZYiclick2020-12-10Yes$10.052000pcs$20100.014.87%$2988.87
B091DW643HYiclick2021-04-30Yes$9.651000pcs$9650.013.07%$1261.26B0FJM1CM28REBEL SCRUB CLUB2025-12-31Yes$9.99400pcs$3996.014.15%$565.44
B0DG4Z925CZOMCHI2024-09-05Yes$9.99350pcs$3496.515.84%$553.85
B0BVQDGV8BYiclick2021-05-01Yes$9.63200pcs$1926.014.86%$286.21
B08LMK97T8Terra Distribution2021-01-10Yes$13.0100pcs$1300.018.72%$243.36B0GWQQ7XQDBathway2026-06-03Yes$9.68100pcs$968.010.36%$100.29Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FJM1CM28REBEL SCRUB CLUB2025-12-31Yes$9.99400pcs$3996.014.15%$565.44B0GWQQ7XQDBathway2026-06-03Yes$9.68100pcs$968.010.36%$100.29#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有7.14%，新品牌新品成功率12.5%，但失败面更大，且老品牌新品成功率为0%，说明这里不是“谁都能做”的增量市场，而是明显的高竞争、高失败率市场。 你有50万人民币预算，单个ASIN的入场门槛表面上够，但这类市场真正的问题不是“能不能开卖”，而是“能不能在极低成功率里跑出来”，答案是否定的。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
BathwayREBEL SCRUB CLUBNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BathwayYiclickOther#Success Rate by Entry Time
Listing这个市场不适合现在进入：新品成功率只有7.14%，新品牌新品盈利率也只有12.50%，而近两年新品释放明显增多、利润却在走低，已经进入价格战和过度拥挤区。 以当前数据看，小品牌没有清晰可复制的低风险路径；大品牌虽然有资金和品牌优势，但也只能在高投入下争夺少数幸存者，不是值得马上进场的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 0 0 1 0 0 0 2 2026 2 0 1 1 0 0 0 19 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 2 0 0 1 0 0 0 1 2026/1 1 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 1 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 3 2026/5 1 0 0 0 0 0 0 10 2026/6 0 0 0 1 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTerra DistributionB08LMK97T8 (4.7/5 (1577 Reviews))Extra Rough, Exfoliating Washcloth [Made in Japan] Exfoliating Towel Special Texture Makes Fluffy Foam Lather, Back Scrubber, Dead Skin Cell Remover [Loofah for Women and Men] (RD)
This listing is deemed profitablePrice (USD)$13.00Released TypeOld Release (2021-01-10)Brand is an old entry in this marketSize and Weight25.5 x 10.8 x 2.4 cm, 47.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
39.37英寸超长设计，便于独立搓洗背部，定位更偏高刺激型长款洗背布Key Buying Motive
超级粗糙高刺激纹理，主打强力去角质而非温和清洁；并且更容易打出细腻泡沫Target Customers
偏好强摩擦感、追求强去角质体验、需要更容易够到背部和运动后深度清洁的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,300.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.85% / 18.72%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.72% / 14.59%Peak / Non PeakSales & BSR Performance
Yiclick Exfoliating Body Scrubber, Back Scrubber for Shower Bath, Japanese Scrub Wash Cloth, Exfoliating Washcloth Towel for Men Women, Body Exfoliator Loofah Luffa Sponge Net Rag Back Washer (Black)
This listing is deemed profitablePrice (USD)$10.05Released TypeOld Release (2020-12-10)Brand is an old entry in this marketSize and Weight30.9 x 19.2 x 1.8 cm, 80.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色版本更偏向男性/极简风，和竞品多彩套装区分度一般但仍有一定辨识度, 两种粗糙度的双面结构，兼顾强去角质和敏感肌日常使用；40英寸长条形，便于背部和难擦区域覆盖Key Buying Motive
双粗糙度组合：一条产品同时覆盖强去角质和温和清洁需求；超长且轻量，便于背部清洁与旅行携带Target Customers
更适合想要一条同时解决背部清洁、去角质和敏感肌日常清洁的人群，尤其是重视便携和全身可达性的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$20,100.002000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.15% / 14.87%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.52% / 6.24%Peak / Non PeakSales & BSR Performance
Loading samples... 29%