- Benchmark ASINB0FYJBPCH1
- MarketplaceUS
- Category ID3760911
- Analyzed Products
- Keywordshave oil, shaving oil, women shave oil
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且已经是明显的价格战/拥挤市场：新上架30个产品里，新产品盈利率是0%，新品牌17个新上架里也是0%，说明不是“选得好就能赚”，而是进来后大概率先被低利润拖死。对大品牌和小商家都不友好；小商家如果硬进，基本得靠激进投放和强营销才能勉强冲量，但这也不等于能长期赚钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入，结论很明确：已接近/处于过度拥挤状态，价格战很重，用户500,000 CNY虽然能覆盖入场预算，但不代表能做出可持续利润。 核心原因是：整体可盈利产品只有14.10%，新品可盈利率直接是0%，而且新品牌几乎没有成功样本，反而大量新入局都在亏损。
Early sourcing + logistics + marketing budget (USD)$310.72 - $53,852.52Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?43.33%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 可重复使用的安全剃刀 + 低价剃须泡/沐浴露：很多用户放弃剃须油时，会直接回到更容易买到、单价更低的传统剃须泡沫或身体乳状润滑介质，使用门槛也更低。
- 敏感肌身体润滑凝胶/剃须凝胶：比“油”更容易冲洗、手感更清爽，适合不喜欢油腻残留或担心沾衣服的人群，且在超市/药店更常见。
- 芦荟凝胶作为剃后护理：对很多女性用户来说，若主要诉求是舒缓和减少紧绷感，平价芦荟胶可替代“剃毛前后护理油”的部分功能，且更轻薄、普及度高。
- 婴儿油/矿物油类身体油：这类产品通常更便宜、可替代性强，既可少量用于剃毛润滑，也可做剃后保湿；对预算敏感用户是常见替代方案。
- 身体乳/润肤霜作剃后护理：如果用户不是特别追求剃毛润滑效果，而是更在意剃后保湿和减少干涩，已有的身体乳往往就足够，属于低成本、无需额外购买的新路径。
- 椰子油/基础植物油（如荷荷巴油、葡萄籽油）：天然油类常被拿来临时替代剃须油，尤其适合家里本来就有基础护肤油的用户，购买和试用成本更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌扎堆、价格战已经成型，且新上架产品盈利为0%，对大品牌和小商家都不友好。 现有数据里，30个新上架里有7个新品牌，已经到明显拥挤区；更关键的是，新上架产品盈利率是0%，而整体可判定盈利产品也只有14.1%，说明这不是“还能挑到好机会”的市场，而是“进来后很容易被低利润拖死”的市场。
New products with Highest revenueBillie
Recent Monthly Revenue (USD):-(-)B0GMKL8FFGBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$9,630.00(1000pcs/month)B0FYJBPCH1 (4.4/5 (374 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$60,780.00(6000pcs/month)B0FYJ6XPDB (4.4/5 (374 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsTree Hut
Recent Monthly Revenue (USD):-(-)B0G2TC3QG4 (4.7/5 (12074 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GZQHCGZ2Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GFMPC6VBBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQMost investment in new productsLeast profitable new productsLeast investment in new productsAlicemera
Recent Monthly Revenue (USD):-(-)B0GSZCSF46 (4.1/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 蓝色泵瓶外观醒目，货架识别度高
- |
- 主打头皮剃须，功能定位最明确
- |
- 小容量旅行装，便携且适合日常护理
B09MV9CDDV (4.4/5 (814 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黄色透明油体，与常见剃须油外观差异大
- |
- 明确面向女性面部修毛和dermaplaning
- |
- 主打油皮/痘肌可用，受众很聚焦
B0CV9R66G6 (4.4/5 (607 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：已经是超饱和、低利润、强品牌挤压的市场。 全部可识别样本里，只有14.10%是盈利产品；新上架产品里盈利率直接是0%，而新产品利润分布里，亏损或低于10%的占了53.33%，说明现在不是“能不能做”，而是“多数新进入者都在亏”。
证据也很硬：新品牌并没有跑出来，反而是老品牌在用高预算硬扛。 代表性老品牌 Tree Hut 15个产品里0个盈利，总投入约$109,383.80；eos 5个产品里0个盈利，总投入约$77,329.04。新品牌 Billie 虽然是新入场，但3个产品里0个盈利，核心ASIN B0FYJBPCH1 近月卖1000件、营收$9,630，却只有1.8%利润率，早期投入$5,778，说明它靠的是品牌与投放，不是适合小卖家的轻量模型。真正跑出高利润的案例是 Bevel 的 B09CFV3K6P，利润率21.23%，月销1000件，但它成功靠的是品牌力 + 旧ASIN借力 + 功能差异化，不是低成本新手打法；Shave Secret、Freebird 这类强势案例也都在$10–$15价格带，且需要稳定销量与长期运营。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09CFV3K6PBevel2021-08-12Yes$12.881000pcs$12880.021.23%$2734.43
B00GS3ROE8Shave Secret2015-06-10Yes$14.99600pcs$8994.023.15%$2082.12B09MV9CDDVFreebird2021-12-01Yes$13.95600pcs$8370.023.87%$1997.92B0CV9R66G6Ouiloe2024-02-09Yes$9.99600pcs$5994.012.83%$769.04
B07PZD88CTViking Revolution2019-03-26Yes$9.99500pcs$4995.012.13%$605.9
B01MRVTGB0Shave Secret2014-01-08Yes$9.02600pcs$5412.010.13%$548.24
B07WGJ3QSXClubman2019-08-13Yes$13.92100pcs$1392.024.07%$335.06
B07Z45C6KSShave Secret2019-10-14Yes$10.67100pcs$1067.011.34%$121.0
B003H5ZBNGHealFast2021-05-14Yes$13.5250pcs$676.017.78%$120.2
B002T5IMDGPacific Shaving Company2014-03-30Yes$11.9950pcs$599.519.36%$116.07
B000FX88XSKing of Shaves2011-05-05Yes$9.9950pcs$499.512.87%$64.29Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FP3W6QZ4Tree Hut2025-10-26No$5.04000pcs$20000.0-24.51%$-4902.0
B0FP47DDL9Tree Hut2025-10-26No$5.294000pcs$21160.0-20.29%$-4293.36
B0CRRY4Q8Deos2026-01-04No$8.047000pcs$56280.0-4.03%$-2268.08
B0GF3ZSTXSPure Silk2026-01-05No$7.25500pcs$3625.0-16.24%$-588.69
B0GF48KZZZPure Silk2026-01-26No$7.18300pcs$2154.0-16.64%$-358.42
B0FP43FCZCTree Hut2025-10-26No$5.99300pcs$1797.0-11.94%$-214.56
B0H2MRTR7PTIDJYQPZ2026-05-22No$12.2150pcs$610.511.57%$70.64B0FYJBPCH1Billie2025-12-14No$9.631000pcs$9630.01.8%$173.34B0GV13QLP5Tree Hut2026-03-24No$10.99600pcs$6594.04.53%$298.71
B0FXBMWSJXTree Hut2025-12-25No$10.14900pcs$9126.03.29%$300.25
B0FXBL17JMTree Hut2025-12-25No$10.01900pcs$9009.04.03%$363.07B0FYJ6XPDBBillie2025-12-14No$10.136000pcs$60780.04.26%$2589.23B0GSZCSF46Alicemera2026-03-18No$14.58-pcs$-17.74%$-B0G2TC3QG4Tree Hut2025-10-26No$9.98-pcs$-12.1%$-
B0GW9CQ2K4Deep Steep2026-04-06No$9.95-pcs$--4.4%$-
B0FMK7PW5PGrospe2025-08-15No$9.91-pcs$-13.14%$-
B0GW9K8T1CDeep Steep2026-04-06No$9.95-pcs$--4.59%$-
B0GW9GJDDSDeep Steep2026-04-06No$9.95-pcs$--4.19%$-
B0G3QH35TRGOERTI2025-11-24No$9.99-pcs$-4.85%$-
B0GW9M7VLRDeep Steep2026-04-06No$9.95-pcs$--4.3%$-#New Product Success Rates
Listing这个市场不值得进入，已经是明显的价格战/饱和市场。 你给出的样本里，新产品盈利率是0%，新品牌新上架产品盈利率也是0%，而且新品牌与老品牌的新上架品几乎都在亏，说明不是“谁更会做”这么简单，而是“谁烧得起、谁更能压价”在决定结果。
样本里一共看到30个非盈利新品，覆盖了12个品牌，没有任何新品转正；更关键的是，老品牌也没占到便宜，说明这个类目已经不是增量市场，而是高强度互相压价。像 eos 的 B0CRRY4Q8D、B0CRRS3TG5、B0CRS31CYR、B0CPYQZR23 都是高销量但仍亏损，单看 B0CRRY4Q8D 月销 7000 件、营收 56280 美元，利润率却是 -4.03%，这就是典型的“卖得越多，亏得越稳”。Tree Hut 也有多款新产品亏损，像 B0FP3W6QZ4（-24.51%）、B0FP47DDL9（-20.29%）、B0FP43FCZC（-11.94%），说明低价新品根本扛不住成本；Deep Steep 这类新品牌新品同样全线亏损，B0GW9CQ2K4、B0GW9K8T1C、B0GW9GJDDS、B0GW9M7VLR 都是负利润，连进入都站不稳。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Tree HutDeep SteepOther#Success Rate by Entry Time
Listing结论很明确：这个市场不适合进入，已经接近/进入过度拥挤和价格战区。 过去一年新增品牌有7个，而总新增产品30个，但新上架产品盈利率是0%，新产品利润区间只有-9.02%到9.27%，说明不是“能不能做”的问题，而是“进来就很难赚到钱”的问题。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 3 0 4 0 0 0 0 5 2026 2 1 1 0 0 0 0 14 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 1 2025/10 3 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 4 0 0 0 0 0 2026/1 2 1 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 1 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 7 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPacific Shaving CompanyB002T5IMDG (4.3/5 (727 Reviews))Pacific Shaving Company Natural Shaving Oil - Helps Eliminate Nicks, & Razor Burn, Soothes & Moisturizes Skin, Reduces Irritation with Safe, Made in USA (0.5 Oz)
This listing is deemed profitablePrice (USD)$11.99Released TypeOld Release (2014-03-30)Brand is an old entry in this marketSize and Weight11.6 x 9.1 x 2.6 cm, 14.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
小容量0.5盎司旅行装，便携且适合精细部位与日常少量使用Key Buying Motive
透明质地便于看清剃刮位置，减少剃须失误、划伤和剃刀灼伤Target Customers
更适合敏感肌、面部细节修容以及头部/胡须/比基尼线等需要精准可视剃刮的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$599.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.97% / 19.36%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.11% / 17.50%Peak / Non PeakSales & BSR Performance
HealFastB003H5ZBNG (4.5/5 (75 Reviews))HealFast No. 8 Shave Oil, 1 oz, Premium Shaving Oil for Men & Women, Helps Prevent Razor Burn, Razor Drag & Ingrown Hairs, Softens Hair and Cleanses Pores, Pre & Post Shave
This listing is deemed profitablePrice (USD)$13.52Released TypeOld Release (2021-05-14)Brand is an old entry in this marketSize and Weight18.9 x 15.4 x 3.0 cm, 64.00gProfitable Factors
Based on old ASINDesign & Appearance
瓶身采用简洁的黑白极简配色，辨识度高但不算独特。, 1 盎司小容量滴管式瓶装，更偏便携和高单次控制用量。Key Buying Motive
主打剃前/剃后两用，并强调少量即可形成顺滑润滑层，适合日常细致护理。Target Customers
更适合想要替代剃须膏、重视便携补水和轻度敏感肌护理的男女用户，尤其是日常剃毛频次不高但追求简洁流程的人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$676.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.75% / 17.78%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.50% / 12.53%Peak / Non PeakSales & BSR Performance
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