- Benchmark ASINB0GWQQ7XQD
- MarketplaceUS
- Category ID11149326011
- Analyzed Products
- Keywordbeauty tools
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，整体已经接近价格战，且对小品牌并不友好。 目前只有 1 个新品牌 Bathway，2 个新上架里 1 个赚钱、1 个亏钱，表面成功率 50%，但赚钱款利润率只有 10.36%，只是刚过线，不算健康；同时亏钱款直接死在同质化和小市场/极端竞争上，说明这里不是“容易卖”的盘子。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这个市场能进，但只适合按“低价差异化+有限预算”打法进入；对小品牌可行，对大品牌不值得重投。 你当前预算 50万CNY 完全覆盖单个新ASIN的起步资金，而且和样本里这类新上架产品的建议启动预算 1273.7432 USD（约合 9千CNY）相比，资金不是门槛，真正的门槛是竞争方式。
Early sourcing + logistics + marketing budget (USD)$1,273.74 - $1,273.74Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 一次性沐浴海绵/沐浴手套：价格更低、无需清洗晾干，适合临时替代；但耐用性较差。
- 长柄沐浴刷/背部刷：更容易刷到背部和肩胛区，使用姿势更直观，适合不想自己拉扯长毛巾的人。
- 硅胶沐浴刷/硅胶背刷：更容易冲洗、不易发霉，维护成本低，适合对卫生和快干更敏感的用户。
- 带手套式搓澡手套：上手快、控制力强，价格通常更亲民，也更适合日常轻度去角质。
- 轻度去角质磨砂膏/身体磨砂膏：不需要额外工具，直接在洗澡时使用，操作更简单；但单次成本可能更高。
- 沐浴球/泡泡网：最容易买到，主要提升起泡和基础清洁体验，适合只想增强清洁感而不追求强去角质的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不建议进入。 目前能看到的样本里，新品牌表现太分裂：Bathway 作为新入场品牌，只有 2 个产品，1 个盈利、1 个亏损，整体成功率只有 50%，但真正跑出来的成功款利润率也只有 10.4%，属于“刚过线”，不是健康利润；而且它的盈利款月销 100、月营收 $968，说明这个市场要想做出结果，得靠持续投放和控成本，不是轻松赚钱的盘子。
Most investment in new productsLeast investment in new productsNew products with Highest revenueBathway
Recent Monthly Revenue (USD):$968.00(100pcs/month)B0GWQQ7XQD (4/5 (157 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GWQQ7XQD (4/5 (157 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0G6KQ6M7KBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，且不应推进。 目前看到的不是健康增长，而是一个几乎没有利润空间、只有单一品牌样本在硬撑的市场；对大品牌和小商家都不是好机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GWQQ7XQDBathway2026-06-03Yes$9.68100pcs$968.010.36%$100.29Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GWQQ7XQDBathway2026-06-03Yes$9.68100pcs$968.010.36%$100.29#New Product Success Rates
Listing这个市场不适合现在进入：只有50%的可判定产品盈利，且新品牌样本里只有Bathway这一家在撑结果，说明竞争已经很挤，成功不是普遍现象。 更关键的是，真正赚钱的新品B0GWQQ7XQD靠的是基于旧款做差异化、外观和功能都做了改造，再叠加低价策略；而失败款B0G6KQ6M7K则直接暴露出“同质化+小市场/极端竞争+利润偏薄”的典型死法。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
BathwayNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Bathway#Success Rate by Entry Time
Listing这个市场目前不值得进入，结论很明确：不是机会盘，而是高风险、接近价格战的市场。 现有样本里只有 2 个新品牌案例，Bathway 1 个盈利、1 个亏损，整体新品牌成功率只有 50%，但这并不代表好做；更关键的是，最近的盈利产品只做到 10.4% 利润率，刚过及格线，属于“能卖但不肥”的水平。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 1 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 1 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBathway 3PCs Exfoliating Washcloth - 36.81-Inch Japanese Exfoliating Towel
This listing is deemed profitablePrice (USD)$9.68Released TypeNew Release (2026-06-03)Brand is a new entry in this marketSize and Weight30.1 x 24.7 x 1.9 cm, 132.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
三色组合装，适合家庭分配或轮换使用, 36.81英寸超长条形设计，便于拉伸清洁背部等难触及区域Key Buying Motive
超长尺寸配合双手拉伸，提升背部和全身覆盖清洁效率Target Customers
需要背部深度清洁、去角质但又不想太刺激的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$968.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight5.79% / 10.36%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.07% / -1.50%Peak / Non PeakSales & BSR Performance