- Benchmark ASINB0FKB6MJ6K
- MarketplaceUS
- Category ID11965911
- Analyzed Products
- Keywordtrombone lyre, marching lyre
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
市场不值得进入，而且现在已经是明显的高风险价格战区。 近样本里新品牌新上架的成功率是0%，11个新上架产品全部没有跑出可验证盈利；市场里大多数新产品利润都落在10%~27%之间，但利润并没有变成真实销量，说明这不是“毛利够不够”的问题，而是需求弱、同质化高、转化差，进来很容易亏。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，连用户现有50万人民币预算也不该投。 近样本里新品牌新上架产品盈利率是0%，市场总体可判定盈利的产品里也只有14.29%赚钱，而且几乎所有新上架样本都在亏，说明这不是正常增长市场，而是价格战+低转化的高风险市场。
证据很直接：Dolcety 作为新品牌，两个新上架 ASIN（B0GF1N7R42、B0GF1KYMLK）都不盈利，且销量都没起来；其中 B0GF1N7R42 定价15.99美元，B0GF1KYMLK 定价24.99美元，毛利看似分别有16.98%和25.73%，但都标记为低销量/无效销售，说明利润率并没有转化成真实生意。反过来看，BEIIRLLA 作为老品牌，B0CWDZCXLQ、B0D815PXDM 两个盈利款分别做到31.1%和28.33%毛利，单款月销都在50件左右，但它的新上架款 B0FK9V86FZ、B0FKB6MJ6K 也全部不盈利；这说明老品牌能靠既有资源吃到利润，新品牌进来基本打不动。从产品形态看，唯一的差异化大多只是“更通用的夹具/翻页夹/手机支架”，没有真正的私模壁垒，属于同质化严重的细分配件。
如果硬要对标，大预算可参考 BEIIRLLA 的盈利款 B0CWDZCXLQ、B0D815PXDM，但这不是给小品牌抄的模板，因为它属于老品牌资源型打法；小品牌这边没有真正的成功样本可跟，Dolcety 的两款都失败，说明没有可验证的小商家成功案例。短结论：不要进入；这个市场已明显进入低效竞争区，新品牌成功率为0%，且老品牌新上架也全军覆没。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?36.36%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 手机支架/乐谱夹通用夹具：用普通夹式手机支架固定在乐器支管、谱架或衣服/背带上，再看PDF谱；通常比专用 marching lyre 更便宜，也更容易买到。
- A4/Letter 纸质小节拍册+塑料页套：把常用谱页打印后装进薄型活页或透明页套，直接手持或放在口袋式乐谱夹里；比 flip folder/lyre 更省钱，且不依赖手机。
- 电工胶带/魔术贴临时固定方案：用可重复使用的魔术贴绑带或低残胶胶带，把手机/小谱本临时固定在乐器或乐器包上；几乎零门槛，适合临时排练。
- 普通谱架+防风夹：如果场地允许，使用最基础的折叠谱架与夹子，观看体验通常更稳定，且成本往往低于专用 marching 夹具。
- 腕带式/挂绳式手机阅读方案：把手机挂在颈绳或手腕绳上，在停下时看谱、走位时收起；适合只需要偶尔查看乐谱的用户，操作更简单。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，属于低活跃、低成功率的死市场。 现有数据里，整体可识别盈利率只有14.29%，但新上架产品的盈利率是0%，而且今年新增的新品全部都在亏损；这不是可复制的机会，而是明显的试错泥潭。
Least investment in new productsNew products with Highest revenueMost investment in new productsDolcety
Recent Monthly Revenue (USD):-(-)B0GF1N7R42 (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GF1KYMLK (3.8/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsBEIIRLLA
Recent Monthly Revenue (USD):$1,109.50(50pcs/month)B0CWDZCXLQ (3.1/5 (31 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$999.50(50pcs/month)B0D815PXDM (4.2/5 (41 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 手机夹谱设计，和传统翻页夹最不同
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- 支持360°旋转，适合看谱和录视频
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- 黑色通用外观，容易被乐手接受
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- 适合行进乐队演奏者，购买场景明确
B0GF1N7R42 (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 翻页夹结构，与手机支架类差异最大
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- 附10个补页套，功能更完整
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- 银色金属外观，乐队风格更明显
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- 适合需要快速翻页的行进乐手
B0GF1KYMLK (3.8/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经进入低利润、强竞争的危险区。 新品利润表现几乎被10%~20%区间占满，真正能稳定赚钱的样本很少；而且近几个月新产品连续出现亏损/低效上新，说明不是机会窗口，而是在加速挤压利润空间。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F631SFCNWindihoues2025-04-23Yes$24.45100pcs$2445.028.33%$692.67B0CWDZCXLQBEIIRLLA2024-03-28Yes$22.1950pcs$1109.531.1%$345.06B0D815PXDMBEIIRLLA2024-08-05Yes$19.9950pcs$999.528.33%$283.16
B0F4DVDHK4Generic2025-05-23Yes$12.9950pcs$649.517.01%$110.48Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FK9V86FZBEIIRLLA2025-09-04No$20.9950pcs$1049.525.93%$272.14B0FKB6MJ6KBEIIRLLA2025-09-04No$24.8250pcs$1241.031.27%$388.07B0GF1N7R42Dolcety2026-01-05No$15.99-pcs$-16.98%$-B0GF1KYMLKDolcety2026-01-05No$24.99-pcs$-25.73%$-
B0FNN5C8Y3FOWUIKOH2025-08-25No$18.99-pcs$-14.78%$-
B0GMP24Y5MChumia2026-02-09No$14.02-pcs$-15.02%$-
B0FPLFN81CEASTROCK2025-09-03No$23.08-pcs$-24.97%$-
B0FP2SS57HTTXSCZYH2025-08-28No$12.54-pcs$-15.61%$-
B0FP2S6WVKTTXSCZYH2025-08-28No$15.06-pcs$-14.88%$-B0FP2TD841TTXSCZYH2025-08-28No$--pcs$--%$-B0GWRC77PGFOWUIKOH2026-04-10No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品几乎全军覆没，且新品牌没有任何真正成功案例，已经是明显的高竞争/价格战市场。 现有数据里，新上架产品成功率为0%，新品牌新品盈利率也是0%；同时多数新品利润率集中在10%~30%区间但依然卖不动，说明问题不是单纯毛利，而是需求、竞争和转化都很差。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FOWUIKOHDolcetyBEIIRLLATTXSCZYHOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经是明显的过度拥挤，而且正在走向价格战。 近端数据里，新增品牌几乎没有成功样本：新品牌相关的新上架产品 7 个全失败，成功率 0%；按全部新上架产品看，11 个新产品也全部不盈利，说明现在不是“还能靠努力做出来”的阶段，而是“进来就容易亏”的阶段。
证据很直接：2025 年到 2026 年持续有新品牌进入，但收益没有同步改善，反而最近几个月新上架几乎全是亏损；2025/8、2025/9、2026/1、2026/2、2026/4 都只看到不盈利样本，没有任何盈利记录，市场进入趋势是有新增、无胜出。按你的规则，这已经是高风险市场，且不是适合大品牌或小品牌“试一把”的环境。用户预算 50 万元人民币虽然看起来不低，但在这里不足以改变结构性问题，因为成功并不是靠基础铺货就能拿下，而是要额外投入品牌、研发和持续营销；而现有样本里，Dolcety、FOWUIKOH、BEIIRLLA、EASTROCK、TTXSCZYH、Chumia 这些新进入品牌都没有跑出盈利结果。
对两类卖家都一样：大品牌也没有明确的正向 benchmark 可追，因为目前盈利样本为空；小商家更没有真实成功案例可模仿，反而是低门槛进入后快速失败的样本更多。再加上当前可见产品大多是常规夹具/翻页配件，差异化弱，像 B0GF1N7R42、B0GF1KYMLK 这类产品都没有形成销售，说明市场对“普通改款”已经不买单。结论很明确：不要进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 7 2026 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 4 2025/9 0 0 0 0 0 0 0 3 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBEIIRLLAB0CWDZCXLQ (3.1/5 (31 Reviews))Saxophone Lyre,Adjustable 360° Rotation Professional for Alto,Tenor & Bari Sax Lyre,Marching Band Phone Holder,fit 4 x 4mm Square Socket,Compatible with Smartphones 2.57-3.55in Width with Storage Bag
This listing is deemed profitablePrice (USD)$22.19Released TypeOld Release (2024-03-28)Brand is an old entry in this marketSize and Weight19.5 x 8.0 x 3.5 cm, 82.00gProfitable Factors
Based on old ASINDesign & Appearance
360°可旋转并支持180°竖向调节的手机谱夹结构Key Buying Motive
可直接夹持手机查看PDF曲谱，并带收纳袋，兼顾数字谱与便携性Target Customers
需要在行进乐队、排练和户外演出中用手机看谱的萨克斯演奏者Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,109.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight29.60% / 31.10%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight27.60% / 29.10%Peak / Non PeakSales & BSR Performance
BEIIRLLAB0D815PXDM (4.2/5 (41 Reviews))BEIIRLLA Trumpet Lyre Universal Clip for Digital Sheet Music,Practice&Live Streaming–360°Adjustable Smartphone Holder for Trumpet Lyre for Marching Band for Trumpet,Clarinet,Fits iPhone&Android
This listing is deemed profitablePrice (USD)$19.99Released TypeOld Release (2024-08-05)Brand is an old entry in this marketSize and Weight16.2 x 7.5 x 4.2 cm, 140.00gProfitable Factors
Based on old ASINDesign & Appearance
360°可调手机夹结构，兼顾横竖屏与演奏角度Key Buying Motive
将传统乐器lyre升级为手机支架，便于查看数字谱和录制/直播Target Customers
需要边演奏边看数字乐谱、同时进行自拍视频或直播的行进乐队乐手Early Investment
Investment
Monthly Revenue (Recent) (USD)$999.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight26.59% / 28.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight23.18% / 24.92%Peak / Non PeakSales & BSR Performance
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