
结论很明确:这个市场不适合进入,已经处在低利润、同质化、失败高发的状态。 新品牌新品成功率是0%,全市场新发布产品成功率也是0%,而已识别的新品牌只有2个、但新发布产品里有8个全都不赚钱,说明不是“挑对打法就能赢”的市场,而是整体被价格和投放压住了。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场对新卖家和小商家都不友好。 只有少数老品牌能做出高利润,新品牌新上架的成功率是 0%,新品牌新上架的失败率是 100%;同时已识别的可盈利产品占比只有 5.88%,典型的价格战/高门槛市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:已进入价格战和过度拥挤阶段,新品牌成功率为0%,新上架产品也没有任何盈利案例。 你500,000 CNY的预算对单个ASIN来说够做一次完整启动,但在这个市场里,钱不是主要问题,主要问题是几乎所有新进入者都在亏。
这个市场不值得进入,已经进入低利润、强同质化的高风险区;对新品牌来说,几乎没有真实成功窗口。 关键原因很直接:新发布产品的可识别盈利率是0%,全市场可识别盈利率只有5.88%,而新产品里超过15%利润率的占比为0%,说明这里不是普通竞争,而是明显的低价挤压和失败高发市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 10pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0F5HDZN8K | MusBoard | 2025-04-18 | Yes | $24.99 | 600pcs | $14994.0 | 37.23% | $5582.27 |
![]() | B0D7PNKX94 | MusBoard | 2024-06-21 | Yes | $24.99 | 500pcs | $12495.0 | 34.02% | $4250.8 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FK9V86FZ | BEIIRLLA | 2025-09-04 | No | $20.99 | 50pcs | $1049.5 | 20.89% | $219.25 |
![]() | B0FKB6MJ6K | BEIIRLLA | 2025-09-04 | No | $24.82 | 50pcs | $1241.0 | 29.82% | $370.07 |
![]() | B0FQK2354C | BEIIRLLA | 2025-10-22 | No | $23.37 | 100pcs | $2337.0 | 28.01% | $654.6 |
![]() | B0FNN5C8Y3 | FOWUIKOH | 2025-08-25 | No | $18.99 | -pcs | $- | 11.78% | $- |
![]() | B0GF1N7R42 | Dolcety | 2026-01-05 | No | $15.99 | -pcs | $- | 7.69% | $- |
![]() | B0H1R1YQJN | MusBoard | 2026-05-14 | No | $24.99 | -pcs | $- | 14.16% | $- |
![]() | B0GX62XCWT | Otoolling | 2026-04-14 | No | $21.75 | -pcs | $- | 8.07% | $- |
![]() | B0GWRC77PG | FOWUIKOH | 2026-04-10 | No | $- | -pcs | $- | -% | $- |
结论很直接:这个市场不值得进入,已经是高压价格战区,新品牌和老品牌的新款都几乎没有成功空间。 现有数据里,所有被识别为新发布的产品成功率是0%,而且新品牌的新品成功率也是0%,说明不是“还能挑机会”的市场,而是“进去就被卷死”的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显进入高风险/接近过热状态。 近期开局的真实新品牌几乎没有成功案例:新品牌新上架产品成功率是0%,而全部可识别产品里只有5.88%盈利;同时,最近一年新上架里可见的盈利订单为0,说明不是“有点难”,而是正在被价格和投放挤压。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 10 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 10 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |