
结论很明确:这个市场不值得进入,已经是高风险、偏价格战的盘子。 新品可盈利率只有7.69%,新品牌新品成功率更是0%,说明现在不是“还有机会”,而是新进入者几乎跑不通;而且新品牌总数只有5个,远没到真正靠品牌涌入带来增量的阶段,但已有品牌把可赚钱的链接基本占住了。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入。 用户预算 50万 CNY 够覆盖少数单品的前期起盘,但市场已经明显偏向高风险、低成功率和价格竞争,不适合把它当成稳妥机会。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,且已经明显偏向价格战和低成功率。 现在能看到的信号很清楚:整体可盈利产品只占20.41%,新品可盈利率只有7.69%,已经低于你要求的高风险线;同时新品里几乎是“新品牌全军覆没”的状态,2025年和2026年新增新品里,盈利的几乎都来自老品牌,说明新品牌进入后很难跑通。
这个市场不值得进入,整体已经偏向饱和且利润压力很大。 新品牌只有5个,但近一批新产品里几乎全军覆没:新品牌新品盈利率为0%,所有新品牌新品都是亏损或未达标;整体可识别利润产品只占20.41%,新产品里真正赚钱的只有7.69%,说明新入场基本不是靠“低预算小打法”就能活下来。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FQK2354C | BEIIRLLA | 2025-10-22 | Yes | $23.37 | 100pcs | $2337.0 | 30.24% | $706.71 |
![]() | B0CWDZCXLQ | BEIIRLLA | 2024-03-28 | Yes | $22.19 | 50pcs | $1109.5 | 31.1% | $345.06 |
![]() | B0D815PXDM | BEIIRLLA | 2024-08-05 | Yes | $19.99 | 50pcs | $999.5 | 28.33% | $283.16 |
![]() | B0D6MRZ7JQ | U ANNPER | 2024-06-10 | Yes | $17.55 | 50pcs | $877.5 | 24.83% | $217.89 |
![]() | B0DDKBSLCG | Anjetan | 2024-08-19 | Yes | $17.01 | 50pcs | $850.5 | 21.17% | $180.06 |
![]() | B0CD71PGGV | KITANIS | 2023-07-31 | Yes | $14.62 | 50pcs | $731.0 | 24.34% | $177.93 |
![]() | B0CGR3KCWR | KITANIS | 2023-08-28 | Yes | $14.62 | 50pcs | $731.0 | 21.83% | $159.58 |
![]() | B0DH1ZM8RJ | TUOREN | 2024-09-14 | Yes | $12.99 | 50pcs | $649.5 | 21.85% | $141.92 |
![]() | B0CVVQKZH6 | Anjetan | 2024-02-18 | Yes | $14.72 | 50pcs | $736.0 | 16.98% | $124.98 |
![]() | B0DH1Y7DNP | TUOREN | 2024-09-14 | Yes | $11.99 | 50pcs | $599.5 | 18.96% | $113.67 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FQK2354C | BEIIRLLA | 2025-10-22 | Yes | $23.37 | 100pcs | $2337.0 | 30.24% | $706.71 |
这个市场不值得进入:新品牌几乎没有真正跑出来,新增产品成功率只有7.69%,而且新品牌样本里是100%亏损;整体可识别利润产品占20.41%,但新上架产品里真正赚钱的只剩1个,说明这里不是“还有机会”,而是已经被既有品牌和同质化产品卡死了。对大品牌来说也不是好盘子,因为头部成功主要来自老品牌用旧链接升级功能;对小商家来说,几乎没有可复制的合法成功样本,真正常见的是低价、同质、薄利,市场已经接近价格战区。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经进入明显过热状态。 近一段时间新品成功率只有7.69%,而新品牌新品的成功率更是0%,与此同时新品牌失败高度集中,说明现在不是“找机会”,而是“卷到很难赢”的阶段。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 7 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |