
结论很明确:这个市场已经超饱和,不建议进入。 新品牌已出现9个,老品牌44个,近66个新品里只有28.79%做成了有销量且有利润的产品,而且最近几个月利润明显走弱,2026年5月几乎是“9个亏、1个赚”,6月更是“0个赚、2个亏”,这是典型的价格战和容错率快速变低的信号。
大品牌可以进,但不是轻松赚钱,而是要靠更高预算和更强品牌/功能差异;小品牌即使有机会,也必须走高风险打法,普通复制款基本没戏。 目前能跑出来的成功样本,几乎都不是低价硬拼,而是靠双电压旅行、品牌背书、外观差异、功能升级来拿结果:例如 Laifen 的 B0GW3JLJWW 月收入约 22866 美元,SUPGALIY 的 B0FRRSJ8R2 约 95440 美元,ANIEKIN 的 B0CX4MK9FQ 和 B0DLGRNVXM 分别约 65640/66020 美元月销;这些老品牌案例说明,大品牌要准备足够预算去做品牌和产品更新。相反,真正的新品牌成功案例里,Nuueo 的 B0G2M34FB8/B0G2M38D2J 只做出约 3023/3101 美元的起步预算,月收入约 3920/1976 美元,HEARBOBO 的 B0GQ9N75G2 月收入约 2854 美元,CrazyMar 的 B0GY7HGFR6 月收入约 13389 美元,但这些都带有明显差异化、且部分样本销量并不大;同时,像 HITTIONA 的 B0GQSHFMLF 虽然月收入约 31554 美元、利润率约42.41%,但另一款 B0GXD7TRHW 完全没跑起来,说明这个市场对新品非常挑款。还有一类要特别警惕:超过200-300条评论的成熟款更像“强势投放/疑似刷评”型竞争者,不是小卖家可模仿的自然成功路径。
如果你问是否值得现在上,答案是:不值得。 你的50万人民币预算虽然覆盖单个ASIN的前期投入没问题,但在这个市场里,它更像是“入场券”而不是“胜算保证”,因为你还要额外承担研发、品牌、认证和后续投放成本。若硬要做,必须押注明显差异化、较高客单、且能承担被强势品牌和价格战夹击的风险;否则,直接不进场是更稳的选择。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合现在进入。 你的预算 50万 CNY 虽然能覆盖单个新品的起步成本,但市场已经接近价格战区,而且新品牌成功率不高,想靠普通打法切入风险很大。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显进入超饱和区。 新品牌新发产品的盈利率只有28.79%,而新品牌新发产品里未达标的比例高达47.37%;同时近期每个月都有大量新品牌涌入,尤其2026年1到6月连续出现多批新产品,但多数都是亏损或未验证成功,典型价格战信号很强。
这个市场可以进入,但只适合做“有差异化的中高客单新品”,不适合低价硬拼;对纯小卖家来说,直接复制现有款式风险很高。 目前新产品里可见盈利的占 43.75%,但亏损的也有 56.25%,而且盈利主力几乎都不是靠低价,而是靠功能差异、旅行场景、礼品化外观和品牌背书。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FRRSJ8R2 | SUPGALIY | 2025-09-25 | Yes | $95.44 | 1000pcs | $95440.0 | 42.81% | $40857.87 |
![]() | B0CYLVK9JJ | wavytalk | 2024-03-20 | Yes | $88.4 | 900pcs | $79560.0 | 39.22% | $31203.44 |
![]() | B0FK5MBDJZ | Laifen | 2025-07-28 | Yes | $110.23 | 700pcs | $77161.0 | 38.12% | $29413.78 |
![]() | B0CX4MK9FQ | ANIEKIN | 2024-03-05 | Yes | $65.64 | 1000pcs | $65640.0 | 37.72% | $24759.41 |
![]() | B0DD7BNNLK | SUPGALIY | 2024-11-14 | Yes | $95.22 | 550pcs | $52371.0 | 43.45% | $22755.2 |
![]() | B0F6N18H9S | Alloom | 2025-04-28 | Yes | $71.65 | 700pcs | $50155.0 | 40.86% | $20493.34 |
![]() | B0FFYSMZ32 | Zibtes | 2025-08-02 | Yes | $50.95 | 1000pcs | $50950.0 | 33.35% | $16991.83 |
![]() | B0GN62JG7P | Cosy Companions | 2026-03-14 | Yes | $76.34 | 500pcs | $38170.0 | 39.1% | $14924.47 |
![]() | B0G2L14HX9 | slopehill | 2026-02-02 | Yes | $49.99 | 800pcs | $39992.0 | 36.92% | $14765.05 |
![]() | B0DLGRNVXM | ANIEKIN | 2024-03-12 | Yes | $66.02 | 550pcs | $36311.0 | 37.48% | $13609.37 |
![]() | B0DTPC2NRX | ANIEKIN | 2025-04-01 | Yes | $65.3 | 550pcs | $35915.0 | 37.36% | $13417.85 |
![]() | B0GQSHFMLF | HITTIONA | 2026-04-02 | Yes | $105.18 | 300pcs | $31554.0 | 42.41% | $13382.06 |
![]() | B0CXT5ZB9W | ANIEKIN | 2024-03-12 | Yes | $64.44 | 550pcs | $35442.0 | 36.8% | $13042.66 |
![]() | B0CSFTC3GT | slopehill | 2024-03-23 | Yes | $49.99 | 600pcs | $29994.0 | 36.29% | $10884.83 |
![]() | B0FBWQFF4R | ZMZW | 2025-06-23 | Yes | $47.35 | 700pcs | $33145.0 | 30.5% | $10109.23 |
![]() | B0DZNMWN1Y | wavytalk | 2025-03-07 | Yes | $70.42 | 350pcs | $24647.0 | 39.88% | $9829.23 |
![]() | B0F4XFMVVW | SHRATE | 2025-04-15 | Yes | $54.45 | 500pcs | $27225.0 | 32.88% | $8951.58 |
![]() | B0GW3JLJWW | Laifen | 2026-04-04 | Yes | $114.33 | 200pcs | $22866.0 | 38.2% | $8734.82 |
![]() | B0FK5H24WY | Laifen | 2025-07-28 | Yes | $110.27 | 200pcs | $22054.0 | 38.5% | $8490.79 |
![]() | B0DPZL8XDP | CONFU | 2024-12-10 | Yes | $40.09 | 600pcs | $24054.0 | 31.4% | $7552.96 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FRRSJ8R2 | SUPGALIY | 2025-09-25 | Yes | $95.44 | 1000pcs | $95440.0 | 42.81% | $40857.87 |
![]() | B0FFYSMZ32 | Zibtes | 2025-08-02 | Yes | $50.95 | 1000pcs | $50950.0 | 33.35% | $16991.83 |
![]() | B0GN62JG7P | Cosy Companions | 2026-03-14 | Yes | $76.34 | 500pcs | $38170.0 | 39.1% | $14924.47 |
![]() | B0G2L14HX9 | slopehill | 2026-02-02 | Yes | $49.99 | 800pcs | $39992.0 | 36.92% | $14765.05 |
![]() | B0GQSHFMLF | HITTIONA | 2026-04-02 | Yes | $105.18 | 300pcs | $31554.0 | 42.41% | $13382.06 |
![]() | B0GW3JLJWW | Laifen | 2026-04-04 | Yes | $114.33 | 200pcs | $22866.0 | 38.2% | $8734.82 |
![]() | B0FN7MRPBH | YSATERY | 2025-08-21 | Yes | $42.99 | 500pcs | $21495.0 | 32.25% | $6932.14 |
![]() | B0GY7HGFR6 | CrazyMar | 2026-04-23 | Yes | $44.63 | 300pcs | $13389.0 | 32.39% | $4336.7 |
![]() | B0GRTV96YW | Zibtes | 2026-03-09 | Yes | $57.69 | 200pcs | $11538.0 | 34.47% | $3977.15 |
![]() | B0H1WW1X8C | Bopcal | 2026-05-15 | Yes | $81.42 | 100pcs | $8142.0 | 41.12% | $3348.0 |
![]() | B0DY7FCZXG | Labiim | 2026-03-18 | Yes | $55.25 | 100pcs | $5525.0 | 37.13% | $2051.44 |
![]() | B0FF4N4XDQ | Labiim | 2025-10-19 | Yes | $52.61 | 75pcs | $3945.75 | 34.85% | $1375.1 |
![]() | B0FF4MG6DY | Labiim | 2025-10-19 | Yes | $52.19 | 75pcs | $3914.25 | 34.79% | $1361.77 |
![]() | B0G2M34FB8 | Nuueo | 2026-01-16 | Yes | $39.2 | 100pcs | $3920.0 | 27.81% | $1090.16 |
![]() | B0GQ9N75G2 | HEARBOBO | 2026-02-26 | Yes | $57.08 | 50pcs | $2854.0 | 36.93% | $1053.99 |
![]() | B0GGX97Q6M | Dcyzenith | 2026-03-24 | Yes | $56.96 | 50pcs | $2848.0 | 34.09% | $970.89 |
![]() | B0GC67Q6FH | VAGARY | 2025-12-23 | Yes | $50.36 | 50pcs | $2518.0 | 30.69% | $772.78 |
![]() | B0G5Y6CQXJ | DORISILK | 2025-12-09 | Yes | $41.66 | 50pcs | $2083.0 | 31.27% | $651.36 |
![]() | B0G2M38D2J | Nuueo | 2026-01-16 | Yes | $39.52 | 50pcs | $1976.0 | 28.0% | $553.29 |
这个市场不适合现在进入:新品成功率只有28.79%,失败率高达66.67%,而且新品牌里真正能做成的只有少数几个,整体已经明显偏向高竞争、低容错。 对小品牌来说,虽然不是完全没机会,但只能靠非常明确的差异化和较高投入去拼;对大品牌来说,能进,但也不是轻松赚钱的市场,已经有老品牌和强势新品牌在卡位。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经进入过热竞争区,不建议进入。 近一年新品牌持续涌入,但最近几个月利润分布明显恶化:2026年5月新发布里 9 个非盈利、只有 1 个盈利;2026年6月继续是 2 个非盈利、0 个盈利,说明不是机会在变多,而是竞争在迅速变硬。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 6 | 1 | 11 |
| 2026 | 0 | 0 | 0 | 0 | 2 | 8 | 2 | 36 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 3 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 3 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 4 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 5 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 9 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |