
这个市场不值得进入,而且已经非常接近价格战区:新品牌新上架的成功率只有14.81%,失败率84.62%,整体可确认盈利的新产品也只有15.38%;利润区间还落在-12.19%到17.50%,说明大多数新品只能勉强卖,甚至直接亏。对大品牌和小商家来说都不是好赛道,小商家若硬进,基本只能靠强差异化或激进打法才能勉强站住。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 500,000 CNY 预算表面上能覆盖少数单品的前期铺货,但市场已经出现明显的低利润和高失败信号,用户预算只能做“入场测试”,不够支撑长期竞争;对大品牌和小品牌都不是好市场。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不适合进入。 竞争已经接近价格战,利润率和新品牌胜率都不够健康,而且已经出现明显的品牌堆积迹象;对大品牌和小商家都不是好赛道。
这个市场不值得进入:新品牌几乎全军覆没,利润也明显偏低,已经进入高风险的价格战区。 以当前样本看,新产品里可确认盈利的只有少数,且新品牌新发产品的盈利率只有14.81%,未盈利占81.48%;同时利润分布里,低于10%利润的产品占比很高,说明大多数新品连健康毛利都没站稳,继续加码只会更卷。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FRMZFTWL | Angel Kiss | 2025-09-18 | Yes | $9.99 | 5000pcs | $49950.0 | 13.43% | $6708.29 |
![]() | B0FZSVZJDJ | DAPENG | 2026-01-17 | Yes | $15.99 | 200pcs | $3198.0 | 26.64% | $851.95 |
![]() | B0GSQQL2RQ | Mavsigak | 2026-04-13 | Yes | $9.99 | 400pcs | $3996.0 | 10.71% | $427.98 |
![]() | B0GSMXCLTM | KLXXUJK | 2026-04-24 | Yes | $10.46 | 100pcs | $1046.0 | 12.37% | $129.4 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FRMZFTWL | Angel Kiss | 2025-09-18 | Yes | $9.99 | 5000pcs | $49950.0 | 13.43% | $6708.29 |
![]() | B0FZSVZJDJ | DAPENG | 2026-01-17 | Yes | $15.99 | 200pcs | $3198.0 | 26.64% | $851.95 |
![]() | B0GSQQL2RQ | Mavsigak | 2026-04-13 | Yes | $9.99 | 400pcs | $3996.0 | 10.71% | $427.98 |
![]() | B0GSMXCLTM | KLXXUJK | 2026-04-24 | Yes | $10.46 | 100pcs | $1046.0 | 12.37% | $129.4 |
这个市场不值得进入。 新品成功率只有15.38%,但失败率高达84.62%,且样本里已有多个新品牌同时跑出亏损;这说明不是“少量试错”的机会,而是已经进入高竞争、强分化阶段。KLXXUJK 这个赢家虽然是新品牌,但它的成功靠的是低价 + 功能差异化,并且早期投入达到 5645.89 美元,不是轻量级打法。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显进入超饱和+价格战区。 近一年新品牌几乎没有形成稳定赢家:新品牌新上架产品盈利率只有14.81%,且非盈利占84.62%;按可识别利润产品看,全市场盈利率也只有10.81%,说明大多数新品都在低毛利或亏损里硬扛。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 3 | 1 | 0 | 1 | 0 | 0 | 0 | 3 |
| 2026 | 0 | 3 | 1 | 2 | 1 | 0 | 0 | 12 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |