
这个市场不值得进入:新品牌只有1个样本,成功率0%,而且当前唯一的新入场产品已经明确失败,说明不是“找对产品就能赢”,而是进场后很容易被低销量和竞争卡死。对小商家来说没有可复制的成功案例;对大品牌来说也要面对明显的价格压力和额外投入,但这类投入并没有被数据证明能换来稳定盈利。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入,用户这笔50万人民币预算也不够安全。 目前看到的不是一个健康的增量市场,而是一个几乎没有正向成功样本、且新品牌一上来就失败的市场;按现在的数据,Big Brand 和 Small Business 都不应把它当作好机会。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入:已经是价格战/低成功率环境,而且没有看到可复制的稳定赢家。 现有样本里,市场可识别的盈利率是0%,新品牌新上架的成功率也是0%;与此同时,唯一可见的新品牌 BEIIRLLA 直接以 31.3% 的表面利润率进入,却仍然是非盈利、非活跃销售,说明这个类目不是“算得过账就能卖动”,而是要么靠强品牌/强投放,要么就会卡死在起量上。
这不是适合进入的市场:当前只有1个新品牌样本,且新品牌新上架产品盈利率为0%,失败率100%,没有任何可验证的成功新入场案例。 现有唯一样本 BEIIRLLA / B0FKB6MJ6K 价格 $24.82,月销50件,月营收 $1,241,但利润率31.3% 仍被判定为不盈利,说明它连最基本的盈利门槛都没跨过,市场对新入场者并不友好。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0FKB6MJ6K | BEIIRLLA | 2025-09-04 | No | $24.82 | 50pcs | $1241.0 | 31.27% | $388.07 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FKB6MJ6K | BEIIRLLA | 2025-09-04 | No | $24.82 | 50pcs | $1241.0 | 31.27% | $388.07 |
这个市场不值得进入,且已经接近/落入过度竞争区:新品牌新上架产品的盈利率为0%,整体可识别盈利率也是0%,并且当前样本里唯一的新品牌 BEIIRLLA 的新产品 B0FKB6MJ6K 亏损,说明新进入者几乎没有生存空间。 对小商家来说,这不是可验证的成功市场;对大品牌来说也不是好市场,因为要靠更重的投放和更高预算去硬拼,且利润空间并没有撑起这种投入。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经接近/处于严重竞争区:新品牌几乎没有成功样本,利润率整体为0%,最近新增产品也没有形成可复制的赚钱路径,说明现在进场大概率只会卷进低利润或亏损。对大品牌和小商家都不友好;对小商家来说,更像是要靠高投入、强营销甚至类似掠夺式打法才可能勉强挤进去。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |