
这个市场不适合进入,结论很明确:新品牌与新上新产品几乎没有可复制的盈利样本,且已经呈现低利润、低成功率的价格竞争特征。 当前可见的 1 个新品牌 Luxtude 只有 2 个新上新产品,盈利率 0%,市场层面的新上新盈利率也只有 0%;这不是单个选品失误,而是整体回报环境太差,继续投入大概率是高风险消耗。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:不建议进入,这个市场目前不具备可复制的入场机会。 500000 CNY 的预算只能覆盖少数单品前期上架成本,但从数据看,市场里可识别的盈利产品占比是 0%,新上新产品盈利率也是 0%,说明这不是“选品问题”,而是整体回报环境太差。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,而且已经显露出明显的价格战/低成功率特征:目前能确认的新品几乎全军覆没,市场可见盈利率与新品盈利率都是0%,而且样本里新入场品牌 Luxtude 的2个新品全部非盈利,说明新品牌在这里很难靠常规打法做起来。对大品牌来说也不是好市场,因为不是靠规模就能轻松赚钱;对小商家来说更差,现有成功案例缺失,反而更像是要靠高投入、强营销甚至带有“predatory competitors”特征的打法去抢量。
这个市场不适合进入。 目前看到的是一个典型的低质量竞争盘:新进入品牌 Luxtude 的两条新款全部亏损,品牌新产品盈利率是 0%,而且市场里已经出现了需要靠高投入才能跑量的迹象;以你 50 万 CNY 的预算,做单个 ASIN 虽然够启动,但不足以把创新、品牌和长期投放一起扛住。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0GVYGHF6J | Luxtude | 2026-06-14 | No | $23.81 | 50pcs | $1190.5 | 15.42% | $183.58 |
![]() | B0GVY8TLQR | Luxtude | 2026-04-03 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GVYGHF6J | Luxtude | 2026-06-14 | No | $23.81 | 50pcs | $1190.5 | 15.42% | $183.58 |
![]() | B0GVY8TLQR | Luxtude | 2026-04-03 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入:已经接近价格战区,而且对新品牌几乎不友好。 目前可见的新品牌样本里,Luxtude 作为新入场品牌,2 个新上架产品全部不盈利,盈利率 0%,市场里新上架产品盈利率也是 0%;同时这两个产品的毛利率虽然有 15.4% 和 11.1%,但销量被判定为不活跃,说明“看起来有毛利”并不等于能真正赚钱。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入:新品牌新上架的成功率为0%,且当前可见的新品牌案例全部失败,已经是高风险、偏价格战的市场。 目前没有任何“真新品牌”跑出可复制的盈利样本,反而是 Luxtude 的两个新上架 ASIN(B0GVYGHF6J、B0GVY8TLQR)全部未达盈利标准,说明新进入者几乎没有胜算。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |