- Benchmark ASINB0GSMXCLTM
- MarketplaceUS
- Category ID3760911
- Analyzed Products
- Keywordscalp applicator comb, hair oil applicator bottle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入明显的价格战区，而且对新品牌非常不友好。 新品牌里真正能赚钱的只有 15.38%，而全市场新上架里能稳定盈利的只有 9.52%，说明大多数新品都在亏损或被压到很薄；再看品牌结构，8个新品牌里只有3个品牌出过盈利新品，且真正有成交、利润也成立的成功款只集中在 DAPENG、Mavsigak、KLXXUJK 这几款，市场并不是“低门槛试试就能赢”的阶段。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing证据非常清楚：这不是一个适合现在切入的市场。 你关注的核心子类里，盈利产品占比只有3.67%，新上架可盈利率只有9.30%，而新品牌新上架的非盈利率高达80.77%；同时市场利润区间显示不少产品已经掉到负15.89%到17.10%这种边缘区间，典型就是被价格压到很薄的战场。更关键的是，旧品牌新上架产品100%非盈利，说明老玩家也在这个赛道里被拖进低回报竞争，市场不是“谁进来都能赚”，而是“谁进来都很难赚”。
对大品牌来说，只有具备持续投放、品牌背书和新品迭代能力才勉强有机会，但也不是好机会；对小品牌来说，几乎没有健康切入点。 能作为正面样本的只有 DAPENG 的 B0FZSVZJDJ（$15.99，26.64%利润，月销200，月收入319,800）和 B0FZTG1RZP（$9.38，10.59%利润，月销300，月收入281,400），但 DAPENG 另一款 B0FZTHZKSY 虽然表面利润率27.18%，却销量无法成立，说明高利润不等于能卖；Anglecai 的 B0GF6CRW5H / B0GF67P2F2 / B0GF6R2F3P 虽然利润率还有16.82%~17.10%，但都没有形成有效销量；Pimoys 作为老品牌，28个产品里0个盈利，新品0个盈利；Sivortanyil 新品 B0H6BRFBHR 和 B0H6BQJSYM 直接是 -8.56% 与 -14.78%，连基本盘都站不住。你 500,000 CNY 的预算对单个ASIN来说理论上够启动，但这笔钱只覆盖前期备货、运费和投放，不包含长期研发、品牌和认证成本；在这个赛道里，靠这笔预算做出稳定利润的概率很低。
短结论：不要进场。 如果你硬要做，大品牌只能参考 DAPENG 的 B0FZSVZJDJ、B0FZTG1RZP 这种高投放+高曝光样本；小品牌也没有真正健康的成功案例可抄，因为可见的低review新品里没有一个能证明“低预算也能稳赚钱”。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?39.53%New listing success rate (old brands):0.00%New listing success rate (new brands):15.38%Which new brands have these successful new listings?Alternatives- 一次性滴管/吸管分装后直接沿分缝滴涂：比专用梳齿涂抹器更便宜、几乎零学习成本；适合水状精华/米诺地尔，虽然精准度略低，但对只想低成本完成头皮点涂的人很有吸引力。
- 带细嘴喷头的空瓶或针嘴分装瓶：可直接把液体喷/挤到头皮分缝处，购买门槛低、通用性强，通常比“梳子+瓶”结构更容易买到，也更适合旅行或替换装。
- 小号药用点涂瓶/眼药水式挤压瓶：通过细长出液口实现定点涂抹，成本通常更低，清洗也更简单；对于不追求边涂边梳的人，是更轻量的替代方案。
- 棉签/化妆棉蘸取后分区涂抹：几乎不需要专用工具，家里现成可用，适合少量、局部、试用型场景；虽然浪费可能更高，但对预算敏感用户是可执行替代。
- 头皮分缝梳 + 独立滴管/小喷瓶的组合：用普通分缝梳把头发分开，再用现有滴管施用；这是比一体式梳瓶更灵活的低成本替代，坏了也只换单件，不必整套重买。
- 手指点涂配合一次性医用手套：如果产品主要目标是把液体送到头皮而不是梳理头发，这种方式几乎没有额外采购成本，尤其适合短期使用或不想清洗工具的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显拥挤，而且新品牌的成活率和盈利率都不够健康。 新品牌新上架里，能赚钱的只占15.38%，但不赚钱的高达80.77%；更关键的是，老品牌新上架全是非盈利，说明这个赛道已经进入强竞争、低容错阶段，不适合大品牌或小品牌贸然进场。
从数据看，能拿来做参考的“真成功”只有少数。建立已久的品牌里，Pimoys 规模大、总收入约4,256,425美元，但它的新上架 28 个里没有一个是盈利的，最典型的失败款是 B0H6BCKJXX，售价 6.99 美元，利润率 -15.89%，说明低价基础款已经被打穿；FXSPLCZ 的 B0DYJNYQF1 和 B0F2T5MCD5 也都属于常见梳齿挤压瓶，价格 7.02–7.03 美元，月销约 200、收入约 1,404–1,406 美元，却仍然不赚钱。反过来，真正值得抄的成功款是 DAPENG：B0FZSVZJDJ 售价 15.99 美元，利润率 26.64%，月销 200、月收入 319,800 美元；B0FZTG1RZP 售价 9.38 美元，利润率 10.59%，月销 300、月收入 281,400 美元。它们的共同点很明确：不是拼基础款，而是做“更精细的头皮定点涂抹”，用大容量/可视刻度/便携迷你/控流减少浪费来拉开差异。小品牌里，DAPENG 算是真正能活下来的案例；而 Anglecai 的 6 个新品全亏，哪怕单品看起来有 17% 左右的表面利润，也没转成有效销量，说明只是堆功能、没有明确差异化不行；Sivortanyil 更差，3 个新品全亏，最差款 B0H6BQJSYM 利润率 -14.78%。
结论很直接：不要进这个市场。 如果一定要学，做大品牌只能跟 DAPENG 这类高差异化产品走，预算至少要按单个 ASIN 几十万人民币级别准备，而且还要额外预留品牌和研发费用；小品牌如果没有“精细头皮定点涂抹 + 明显结构/容量差异 + 更高客单价”的方案，基本只会落入 6.99–9.99 美元的价格战。真正该复制的是 DAPENG 的功能定位和包装思路，不要复制 Pimoys、FXSPLCZ、Anglecai、Sivortanyil 这类通用梳齿瓶。
New products with Highest revenueDAPENG
Recent Monthly Revenue (USD):$3,198.00(200pcs/month)B0FZSVZJDJ (4.1/5 (45 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,814.00(300pcs/month)B0FZTG1RZP (3.9/5 (64 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsPimoys
Recent Monthly Revenue (USD):-(-)B0H6BCKJXX (4.4/5 (99 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H4LYJMT3Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0CT397VT6Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast investment in new productsMost investment in new productsAnglecai
Recent Monthly Revenue (USD):-(-)B0GF6CRW5H (3.9/5 (30 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GF67P2F2 (3.9/5 (29 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GF6R2F3P (3.9/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsSivortanyil
Recent Monthly Revenue (USD):-(-)B0H6BRFBHR (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H6BQJSYM (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H5W6Z75QBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 双包装不同深浅配色，视觉更醒目
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- 迷你梳齿+滚珠结构，差异化强
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- 适合米诺地尔定点涂抹，功能明确
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- 便携小巧，适合日常随身护理
B0GSMXCLTM (3.6/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 3ml迷你瓶身，外观最小巧
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- 透明刻度设计，科技感更强
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- 梳齿导液+头皮按摩一体，特色明显
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- 更适合试用和便携场景，容易吸引点击
B0GSQQL2RQ (3.6/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经处在明显的价格战和过度拥挤状态。 新品牌虽然不是完全没有机会，但想靠正常打法赚钱非常难；对小商家来说，除非你能做出明显差异化并接受较高前期投入，否则不建议进入。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FZSVZJDJDAPENG2026-01-17Yes$15.99200pcs$3198.026.64%$851.95B0GSQQL2RQMavsigak2026-04-13Yes$9.99400pcs$3996.010.71%$427.98B0FZTG1RZPDAPENG2026-01-17Yes$9.38300pcs$2814.010.59%$298.01B0GSMXCLTMKLXXUJK2026-04-24Yes$10.4675pcs$784.512.37%$97.05Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FZSVZJDJDAPENG2026-01-17Yes$15.99200pcs$3198.026.64%$851.95B0GSQQL2RQMavsigak2026-04-13Yes$9.99400pcs$3996.010.71%$427.98B0FZTG1RZPDAPENG2026-01-17Yes$9.38300pcs$2814.010.59%$298.01B0GSMXCLTMKLXXUJK2026-04-24Yes$10.4675pcs$784.512.37%$97.05#New Product Success Rates
Listing这个市场不值得进入，整体已经接近价格战区，且对新品牌极不友好。新产品盈利率只有9.30%，全市场可识别利润产品仅3.67%，说明大多数新品都在亏损或被压到很薄的利润里；同时老品牌新品成功率是0%，新品牌新品成功率也只有16%，能真正赚钱的案例非常少。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
DAPENGMavsigakKLXXUJKNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FXSPLCZAnglecaiPimoysDAPENGOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入明显的价格战和高饱和区。 近两年新品牌持续涌入，但新品牌新上架产品的盈利率只有16%，非盈利率高达84%，整体可盈利产品占比也只有3.67%，说明胜率极低，最近的入场难度还在上升。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 9 0 0 0 0 0 0 6 2026 3 1 0 3 1 0 0 20 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 1 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 2 0 0 0 0 0 0 2 2025/12 6 0 0 0 0 0 0 3 2026/1 1 0 0 1 1 0 0 7 2026/2 1 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 2 2026/4 1 1 0 2 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesScalp Applicator Comb for Minoxidil, Serums & Oils - Large capacity upgraded version -No-Waste, No-Mess Precision Liquid Applicator for Direct Scalp Care (1PCS)
This listing is deemed profitablePrice (USD)$15.99Released TypeNew Release (2026-01-17)Brand is a new entry in this marketSize and Weight10.3 x 4.4 x 4.0 cm, 60.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
透明刻度瓶身+大容量10ml，外观更像便携式精细护理工具Key Buying Motive
强调10ml大容量、可视刻度、软硅胶挤压控流，适合更精细的头皮定点涂抹Target Customers
更适合使用米诺地尔、精华和水基头皮护理液、且希望减少浪费与脏乱的脱发护理用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,198.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight24.95% / 26.64%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight23.12% / 24.81%Peak / Non PeakSales & BSR Performance
Minoxidil Applicator，Scalp Serum & Hair Oil Applicator Comb - Precise Liquid Dispenser for Minoxidil, Growth Serums & Oils to Nourish Hair Roots (3ml)
This listing is deemed profitablePrice (USD)$9.38Released TypeNew Release (2026-01-17)Brand is a new entry in this marketSize and Weight8.6 x 4.0 x 3.9 cm, 45.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
迷你3ml小容量、便携式点涂梳头设计Key Buying Motive
多球头梳齿可直接触达头皮，兼具分液与轻按摩，适合米诺地尔和薄质精华/精油的精准涂抹Target Customers
需要米诺地尔或头皮精华精确涂抹、减少浪费的脱发护理用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,814.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.78% / 10.59%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.45% / 8.25%Peak / Non PeakSales & BSR Performance
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