- Benchmark ASINB0CP2WC2VK
- MarketplaceUS
- Category ID23623512011
- Analyzed Products
- Keywordmatte hair cream, texturizing hair cream, hair styling cream
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合现在进入。虽然用户预算50万CNY足够覆盖单个新品的起步资金，但市场已经进入明显的高竞争区：新品牌只有7个，新增新品16个，真正能跑通的新品只有18.75%，而新品牌内部成功率也只有42.86%，失败面达到57.14%；再看时间趋势，越往后新品越多落到“不赚钱”区，已经在往价格战和挤压期走。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合现在进入。 虽然用户预算 50万 CNY 足够覆盖单个新品的起步预算，但市场已经明显被旧品牌和强势新品牌挤压，利润空间并不宽，且新品牌成功率只有 42.86%，新品牌新发产品未达标比例高达 57.14%，这不是一个可以放心下注的赛道。
Early sourcing + logistics + marketing budget (USD)$1,482.54 - $1,482.54Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):0.00%New listing success rate (new brands):42.86%Which new brands have these successful new listings?Alternatives- 发蜡/发泥：通常比“护发造型霜”更便宜，定型更直接，适合短发和需要明确纹理的人群，购买门槛也更低。
- 海盐喷雾：单价往往更低、使用更简单，喷上后自然风干即可获得蓬松纹理，适合想要“轻度纹理感”而不是精细造型的用户。
- 免洗护发喷雾 + 轻量吹整：用更基础的免洗护发产品配合吹风机即可实现顺滑、一定蓬松和轻度成型，常比专业造型霜更易买、更通用。
- 发胶：如果用户核心需求是“固定”和“抗毛躁”，发胶通常更容易在超市或便利渠道买到，价格也常更低，效果更直接。
- 吹风造型喷雾/热保护喷雾：对于想要蓬松、顺滑、减少毛躁的用户，这类产品可替代部分造型霜功能，同时更适合配合日常吹头发流程。
- 护发素少量替代法：对偏细软或干性发质，少量护发素或顺发乳在发梢处也能提供一定顺滑和轻度控制，成本低且家庭中更容易现成使用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经进入明显的价格战/饱和风险区。 现有样本里可识别盈利产品占46.38%，但新上架产品的盈利率只有18.75%，而且新品牌扎堆、同质化很强；更关键的是，市场里已经出现不少新品牌靠品牌力硬推，普通新卖家很难复制。
New products with Highest revenueCremo
Recent Monthly Revenue (USD):$59,700.00(6000pcs/month)B0FY85VCFY (4.5/5 (5016 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsHighland
Recent Monthly Revenue (USD):$239,920.00(8000pcs/month)B0CP2WC2VK (4/5 (954 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new products18.21 Man Made
Recent Monthly Revenue (USD):$1,198.50(50pcs/month)B0FSP9B3MX (4.5/5 (122 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsBarbers & Gents
Recent Monthly Revenue (USD):-(-)B0GMSK7Z85 (4.8/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 蓝绿色罐身辨识度高，点击率更强
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- 海滩纹理+哑光质感，风格和其他产品差异大
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- 小容量1盎司，更像尝鲜/便携型，吸引好奇点击
B0FS7MY1CC (5/5 (1 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 白色极简罐装，视觉干净，适合日常审美
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- 主打自然哑光和轻定型，功能定位清晰
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- 男女通用、易洗不油腻，适合大众快速下单
B0FQZ3CTG6 (4.1/5 (59 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场可做，但不适合现在贸然进入。 新品牌虽然还能做出结果，但已经出现明显的头部品牌挤压和后期入场走弱的迹象；如果你是小商家，只有在能做出真实差异化、且预算足够覆盖长期品牌与研发投入时才值得做。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CP2WC2VKHighland2023-11-09Yes$29.998000pcs$239920.037.88%$90881.7
B000UPO54MTea Tree2013-12-07Yes$26.957000pcs$188650.037.29%$70347.59
B005NWO9J8MITCH2011-08-31Yes$23.672500pcs$59175.034.93%$20669.83
B000H0U77ORUSK2011-04-30Yes$18.53000pcs$55500.027.86%$15462.3
B00AIL783ICHI2014-11-09Yes$20.032000pcs$40060.027.76%$11120.66
B0BQTCYCCYSun Bum2023-01-03Yes$13.834000pcs$55320.019.17%$10604.85
B0B2QP8GQ5SEEN2022-07-07Yes$29.01000pcs$29000.035.94%$10422.6
B000SNRJ1MMALIN+GOETZ2015-04-10Yes$27.61000pcs$27600.035.87%$9900.12
B09X4TR4CVPATTERN2022-04-03Yes$29.01000pcs$29000.029.87%$8662.31
B00KL9CI28Hanz de Fuko2015-10-21Yes$28.0800pcs$22400.037.47%$8393.28
B0DD5568L3SALEE.2024-08-14Yes$30.0700pcs$21000.035.28%$7408.8
B0FWMYS1LZNexxus2025-12-01Yes$15.072000pcs$30140.022.09%$6657.93
B0C1KTQVVGHarry's2023-04-05Yes$26.73800pcs$21384.025.08%$5363.11
B0F4JK56QKUPPERCUT DELUXE2025-04-11Yes$21.75700pcs$15225.033.74%$5136.92
B0CTTYP7WQImmortal NYC2024-02-02Yes$26.1500pcs$13050.034.14%$4455.27
B07Q9B4762Tea Tree2019-03-19Yes$24.52500pcs$12260.034.99%$4289.78
B003P678KQBilly Jealousy2011-07-14Yes$17.98800pcs$14384.029.37%$4224.59
B004DHYZU2Crack2011-04-09Yes$18.99600pcs$11394.030.83%$3512.78
B00MGV01YQBriogeo2014-08-06Yes$22.51400pcs$9004.032.1%$2890.29
B0CYLYX8FVRocky Mountain Barber Company2024-03-20Yes$16.99600pcs$10194.021.97%$2239.63Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FWMYS1LZNexxus2025-12-01Yes$15.072000pcs$30140.022.09%$6657.93B0FSP9B3MX18.21 Man Made2025-10-09Yes$23.9750pcs$1198.533.56%$402.22B0FQZ3CTG6L'ANGE HAIR2025-09-18Yes$19.0450pcs$952.030.54%$290.75#New Product Success Rates
Listing这不是一个适合进入的市场：新品成功率只有18.75%，而旧品牌新品成功率是0%，说明市场已经被老牌玩家锁死；同时新品非盈利率高达81.25%，这已经是明显的高竞争/价格战环境。 用户预算500,000元看起来够做单品启动，但从数据看，真正决定成败的不是起步资金，而是要么靠品牌力，要么靠明显差异化；否则很容易像多数新品一样直接亏损。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
L'ANGE HAIRNexxus18.21 Man MadeNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
RoldaOther#Success Rate by Entry Time
Listing这个市场不值得进入：新品利润已经明显被挤压，且最近一批新进入者整体表现转差，正在走向价格战。 你只有 50万CNY 预算，表面上足够覆盖单个新品的起步成本，但在这个市场里，真正能站稳的往往是大品牌靠品牌力和更高投入做出来的结果，小品牌很难靠正常打法赢。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 0 1 2 0 3 2026 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 1 0 0 1 0 0 2025/10 0 0 1 0 0 1 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 1 0 0 0 2026/1 0 0 0 0 0 0 0 5 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBilly JealousyB003P678KQ (4.3/5 (840 Reviews))Billy Jealousy Headlock Hair Molding Cream, Hair Styling Cream for Men with Strong All-Day Hold, Natural Matte Finish Styling Agent for All Lengths, 3 Ounce
This listing is deemed profitablePrice (USD)$17.98Released TypeOld Release (2011-07-14)Brand is an old entry in this marketSize and Weight7.7 x 7.3 x 7.1 cm, 85.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
黑色小罐装，外观成熟偏专业沙龙风Key Buying Motive
主打强力全天定型，同时保留自然哑光和触感，不会显得油亮僵硬Target Customers
更适合想要长发、卷发或凌乱感造型的男性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$14,384.00800 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight27.65% / 29.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight25.35% / 27.06%Peak / Non PeakSales & BSR Performance
Crack Hair Fix Air Dry Cream - Multi-Tasking, Anti-Frizz, Leave-In Styling Balm with Protection from Humidity, Chlorine, Heat Treatments & Sun, 3 oz
This listing is deemed profitablePrice (USD)$18.99Released TypeOld Release (2011-04-09)Brand is an old entry in this marketSize and Weight15.2 x 5.4 x 2.8 cm, 91.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
蓝色软管包装在同类发蜡/造型膏中识别度较高Key Buying Motive
主打免吹干空气定型、抗毛躁、抗湿气，并覆盖热工具/氯水/日晒保护，功能组合比普通哑光造型霜更全面Target Customers
更适合受损、毛躁、卷发或需要免吹干快速打理的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,394.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight29.36% / 30.83%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight27.02% / 28.49%Peak / Non PeakSales & BSR Performance
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