- Benchmark ASINB0FQR9LXR9
- MarketplaceUS
- Category ID13880501
- Analyzed Products
- Keywordstraw water bottle, insulated water bottle, sports water bottle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显偏向过热和价格战。 关键信号很一致：新品牌只有1个，真正能算成功的新品牌新品成功率只有10%；全部新上架产品里，只有37.5%能做到有销量且有可接受利润，但真正“纯新品”成功率只有2.08%，而62.5%的新品直接不赚钱，说明这不是一个给普通新玩家留空间的市场。
证据上，市场几乎被POWCAN这类老品牌锁死。 18个可识别盈利新品里，POWCAN独占16个，占88.89%；它的老牌爆款 B0D8J2ZB8P 月销10000、月营收1782万美元，B0D8J37DHP 月销8000、月营收1456万美元，B0CQCRD5X8 月销3000、月营收642.3万美元，说明这是一个靠规模、品牌力和多产品线吃市场的结构，不是小商家容易复制的结构。相反，Fijinhom 作为唯一新品牌，10个新品里只有 B0FWKJ9QSG 盈利，单品投入样本约10068.79美元、售价16.82美元、利润率13.45%、月销400、月营收6728美元；它其余新品像 B0H1J63YDH 利润率只有5.21%，B0H1MFT55S 16.22%，B0H1J15Q5S 19.71%，但整体仍然是9亏1赚，说明新品牌不是正常打法能稳住的。市场节奏也在恶化：2025年到2026年，后续新品越来越多落在亏损区间，2026年5月和6月的新上架里大量直接失败，竞争是在加深，不是在变健康。
- 大品牌可做，但必须有足够预算和差异化，不然会被POWCAN这种老品牌压住。 你现在的50万CNY能覆盖单个ASIN的前期，但不够长期品牌战、研发和认证的完整投入。
- 小商家不建议进入。 唯一像样的新品牌成功案例 Fijinhom 也不是低门槛成功，而且带有明显试错和高投入痕迹；小商家若硬进，基本要靠极强的营销压制和持续试款，不是健康机会。
- 真正可学的方向只有“功能差异+外观差异+老链接承接”。 可参考的品牌是 POWCAN、Simple Modern；可参考的样本是 B0D8J2ZB8P、B0D8J37DHP、B0CQCRD5X8、B0FQR9LXR9、B0FWKJ9QSG。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经明显偏向饱和和价格战。 用户预算 50万 CNY 够做单个ASIN的前期入场，但不够支撑长期研发、品牌和认证投入；更关键的是，新品牌成功率只有10%，新上架里盈利比例只有37.5%，而且大量新产品的利润率落在12.18%~28%区间，真正低于10%的产品不少，说明一旦切入，后续很容易被拉进低利润竞争。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?79.16%New listing success rate (old brands):44.74%New listing success rate (new brands):10.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 普通塑料运动水壶：通常更便宜、更轻，且更适合短时运动、健身房和日常通勤；虽然保温能力弱，但作为“临时替代”接受度高。
- 一次性/可重复灌装的PET饮料瓶：在便利店、自动售货机、办公室周边都很容易获得，成本最低；适合临时补水，不需要为保温和复杂杯盖买单。
- 带提手的折叠式软水袋：外出、徒步、临时运动场景下更省空间，空了以后可折叠收纳；对不想背厚重保温杯的用户是低门槛替代。
- 可装进背包侧袋的轻量运动壶/挤压式水壶：单手即可喝水，结构简单、价格更低，适合跑步、骑行和球类运动；牺牲了保温和高级密封，但使用更直接。
- 超市/健身房的冷饮补给方案：如果用户核心诉求只是“喝到冷水”，直接购买冰水、运动饮料或在场馆补给点接水，往往比购买保温吸管杯更省事。
- 车载杯架兼容的廉价保温杯或普通随行杯：对主要在通勤/开车场景使用的人，选择更便宜、能放进杯架的基础款即可，避免为2合1吸管+喷口设计支付溢价。
- 办公桌台式大容量水壶/玻璃水瓶：如果使用场景主要在室内，台式容器更便宜且补水更顺手，不必承担外带、防漏和保温需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是高风险价格战区，而且明显过热。 现在市场里新品的盈利率只有37.5%，但真正能稳定活下来的新品牌很少；从时间趋势看，2026年大量新品上架，亏损新品明显集中爆发，说明竞争正在加速而不是变健康。
证据很直接：老品牌POWCAN仍是主导者，50个可评估产品里40个盈利，盈利率80%，其爆款ASIN B0D8J2ZB8P 月销1万、月营收1782万美元，B0D8J37DHP 月销8000、月营收1456万美元，B0CQCRD5X8 也有3000单、月营收642.3万美元；但这类成功更多是老品牌资源和规模效应，不是小商家可复制的路径。真正的新品牌案例里，Fijinhom 只有1个盈利、9个亏损，品牌成功率仅10%，代表性成功ASIN B0FWKJ9QSG 虽然盈利，利润率只有13.5%，月销400、月利润约904.92美元，但前期早期投入高达10068.79美元，且同品牌其余新品像 B0H1J63YDH 只有5.21%利润率、B0H1MFT55S 16.22%、B0H1J15Q5S 19.71%，但都没能转成稳定成功；另外 B0H1J63YDH、B0H1J15Q5S、B0H1MFT55S、B0H1HSNFRB、B0H1J6HFL4、B0FWKH2RHL、B0H1J5QH5G、B0H1HXNFN7、B0FM74MF5V 这些都显示为亏损新品，说明靠堆款很容易踩雷。
New products with Highest revenueLeast investment in new productsMost investment in new productsFijinhom
Recent Monthly Revenue (USD):$6,728.00(400pcs/month)B0FWKJ9QSG (4.5/5 (1490 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsPOWCAN
Recent Monthly Revenue (USD):$178,200.00(10000pcs/month)B0D8J2ZB8P (4.6/5 (11211 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$145,600.00(8000pcs/month)B0D8J37DHP (4.6/5 (11237 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$64,230.00(3000pcs/month)B0CQCRD5X8 (4.6/5 (11211 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 夜光配色最吸睛，图片点击率高
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- 40oz大容量更有存在感，视觉差异明显
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- 适合礼品和新奇外观偏好人群
B0GZTHHXJL (4.6/5 (11410 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 柔和尤加利配色，风格更独特
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- 折叠环形提手和杯盖一体感更精致
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- 通勤/校园场景感强，容易吸引审美型买家
B0FQR9LXR9 (4.3/5 (1458 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显偏向过度拥挤和价格战。 现有数据里，新产品可见利润率大多集中在10%~30%，但低于10%的产品仍占到新产品样本的14.58%，而且新品牌真正能站住脚的只有 Fijinhom：它只有1个可盈利新产品、9个新产品亏损，成功率只有10%，这不是小品牌可复制的健康样本，更像是高投入试错后的极低命中。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D8J2ZB8PPOWCAN2024-07-01Yes$17.8210000pcs$178200.016.94%$30187.08B0D8J37DHPPOWCAN2024-07-01Yes$18.28000pcs$145600.017.64%$25683.84B0CQCRD5X8POWCAN2023-12-15Yes$21.413000pcs$64230.018.04%$11587.1
B0DFXVJ5B4POWCAN2024-09-03Yes$19.632000pcs$39260.016.33%$6411.16
B0F7XMN275POWCAN2025-05-25Yes$24.89600pcs$14934.026.23%$3917.19
B0FQNZ8LJGPOWCAN2025-09-11Yes$25.99500pcs$12995.027.23%$3538.54
B0FCYCTTCDPOWCAN2025-07-02Yes$18.93900pcs$17037.017.77%$3027.48
B0G1C4Y5QJPOWCAN2025-11-13Yes$21.99700pcs$15393.019.06%$2933.91
B0CGZRSYB4POWCAN2023-08-31Yes$21.58700pcs$15106.018.39%$2778.0
B0DCW4HHM1POWCAN2024-08-12Yes$18.67800pcs$14936.018.5%$2763.16
B0CQCS5329POWCAN2023-12-15Yes$21.44700pcs$15008.018.11%$2717.95
B0DCW4KXP3POWCAN2024-08-12Yes$21.31700pcs$14917.017.96%$2679.1
B0F7XMZT2WPOWCAN2025-05-25Yes$25.1400pcs$10040.026.55%$2665.62
B0DCW6GTQYPOWCAN2024-08-12Yes$21.1700pcs$14770.017.76%$2623.16
B0FCYF7Z95POWCAN2025-07-02Yes$19.09700pcs$13363.018.99%$2537.64B0F7XN2GLHPOWCAN2025-05-25Yes$18.78700pcs$13146.017.66%$2321.59
B0GQ31WP8XPOWCAN2026-03-29Yes$26.99300pcs$8097.028.26%$2288.22
B0DFXWC8JFPOWCAN2024-09-03Yes$19.59700pcs$13713.016.24%$2227.0
B0FLJY7T9JPOWCAN2025-08-07Yes$27.98300pcs$8394.026.43%$2218.54
B0DFXWYYLGPOWCAN2024-09-03Yes$19.42700pcs$13594.015.96%$2169.61Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FQNZ8LJGPOWCAN2025-09-11Yes$25.99500pcs$12995.027.23%$3538.54B0G1C4Y5QJPOWCAN2025-11-13Yes$21.99700pcs$15393.019.06%$2933.91B0GQ31WP8XPOWCAN2026-03-29Yes$26.99300pcs$8097.028.26%$2288.22B0FLJY7T9JPOWCAN2025-08-07Yes$27.98300pcs$8394.026.43%$2218.54
B0FLJX8B2JPOWCAN2025-08-07Yes$27.68300pcs$8304.025.58%$2124.17
B0GSGDPN43POWCAN2026-04-11Yes$25.81300pcs$7743.027.4%$2121.59
B0GLYS6VDNPOWCAN2026-04-22Yes$25.83300pcs$7749.026.94%$2087.59
B0FLJYYQYDPOWCAN2025-08-07Yes$25.1300pcs$7530.026.44%$1990.94B0G25MQPPJPOWCAN2025-12-07Yes$24.61300pcs$7383.025.92%$1913.68
B0FQ9TNF6ZPOWCAN2025-09-09Yes$19.99500pcs$9995.016.24%$1623.19
B0GTM5CHQTPOWCAN2026-03-23Yes$27.99200pcs$5598.026.1%$1461.08
B0FQBD55M8POWCAN2025-09-09Yes$20.64300pcs$6192.016.65%$1030.97B0FWKJ9QSGFijinhom2025-10-16Yes$16.82400pcs$6728.013.45%$904.92
B0GQ248Z5JPOWCAN2026-03-29Yes$30.99100pcs$3099.028.25%$875.47
B0GJSJZB2NPOWCAN2026-03-29Yes$25.99100pcs$2599.027.33%$710.31
B0GLYDS1XBPOWCAN2026-04-16Yes$25.99100pcs$2599.027.1%$704.33B0FQR9LXR9Simple Modern2025-09-11Yes$34.9950pcs$1749.534.54%$604.28
B0GJSFTJ2BPOWCAN2026-03-29Yes$25.8350pcs$1291.527.15%$350.65#New Product Success Rates
Listing结论很明确：这个市场不适合进入，属于高竞争、偏价格战的成熟市场，且新品牌几乎没有真正的成功空间。 现有数据里，新品整体成功率只有37.5%，但真正“新品”成功只剩2.08%，而新品中62.5%都失败；更关键的是，成功几乎被老品牌和少数大牌吃掉，新品牌只有Fijinhom出现1个可算成功的新产品，且它的失败新品占比高达90%。
证据非常集中：老品牌POWCAN在可识别盈利新产品里占88.89%，在老品牌盈利新产品里占94.12%，说明这个类目已经被强势品牌牢牢控制。 失败端同样集中，POWCAN、VQRRCKI、Fijinhom是主要亏损来源，其中VQRRCKI和POWCAN的非盈利新品占比都很高；同时，顶部亏损新品里出现了大量 25%~28% 利润率仍判定为不赚钱的产品，说明这里不是“有利润就能活”，而是需要足够的品牌力、流量和库存周转能力才能跑出来。你给的预算是500000 CNY，表面上看足够做单品，但样板产品B0FQR9LXR9虽然盈利，早期投入也达到4964.62美元，且依赖老品牌Simple Modern、老链接基础、白帽推广和差异化外观/功能；这类成功不是小预算能稳定复制的。真正的新品牌成功只有Fijinhom的B0FWKJ9QSG，虽然是新品牌唯一盈利新品，但它并不是“低门槛成功”，而是靠老链接承接、品牌延续和明显的功能/外观差异取得结果；相反，Fijinhom还有9个新品亏损，说明新品牌在这里很难靠常规打法起量。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
POWCANOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FijinhomPOWCANVQRRCKIOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显进入高饱和/价格战状态。 近一年新进入品牌并不多，但新品牌成功率只有10%，而新发布产品整体成功率也只有37.5%；同时，最近一批新品里大量结果落在低利润或失败区间，说明竞争正在变得更硬而不是更容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 4 5 1 0 12 2026 0 0 0 0 8 0 0 17 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 3 0 0 1 2025/9 0 0 0 2 1 1 0 0 2025/10 0 0 1 1 0 0 0 10 2025/11 0 0 0 1 0 0 0 1 2025/12 0 0 0 0 1 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 5 0 0 0 2026/4 0 0 0 0 3 0 0 3 2026/5 0 0 0 0 0 0 0 8 2026/6 0 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
HYDROWIONB0BY2JVSSZ (4.6/5 (2807 Reviews))HYDROWION Water Bottle Insulated,32oz Water Bottles Straw Lid, Spout Lid and Flex Cap, Tumbler Flask (Cold for 48 Hrs, Hot for 24 Hrs), Leakproof Travel Thermo Mug, Fit Any Car Cupholder, Olive
This listing is deemed profitablePrice (USD)$31.63Released TypeOld Release (2023-03-10)Brand is an old entry in this marketSize and Weight37.0 x 10.9 x 10.3 cm, 720.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
橄榄绿配色相对少见，强化户外和成熟感定位, T形细长瓶身，强调可放入标准车载杯架的结构差异Key Buying Motive
三种可替换盖型：吸管盖、直饮嘴盖、便携盖，覆盖通勤、开车、运动和户外多场景Target Customers
需要放进车载杯架、且同时兼顾开车通勤和户外使用的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,581.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.04% / 26.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.94% / 15.24%Peak / Non PeakSales & BSR Performance
Bambaw Insulated Water Bottle 24 oz, Double Wall Stainless Steel Water Bottles, Keep Drinks Cold 24h & Hot 12h, Reusable & Easy to Clean, Great for Travel, Gym or Work (Jet Black)
This listing is deemed profitablePrice (USD)$19.95Released TypeOld Release (2023-11-28)Brand is an old entry in this marketSize and Weight27.1 x 8.4 x 8.2 cm, 422.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
黑色哑光极简配色，偏环保通勤风, 24oz经典圆柱杯身，双层不锈钢广口结构，属于成熟公模通用设计Key Buying Motive
主打100%不锈钢内胆、无塑料接触和易清洗，偏健康环保卖点Target Customers
注重环保与无塑料材质的通勤/健身/旅行用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,995.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.58% / 22.64%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.27% / 12.32%Peak / Non PeakSales & BSR Performance
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