- Benchmark ASINB0CP2WC2VK
- MarketplaceUS
- Category ID23623512011
- Analyzed Products
- Keywordhair styling cream, matte hair cream, texturizing hair cream
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合新卖家硬闯，整体已经进入高压竞争区，接近价格战，且新品牌机会不强。 你虽然有50万CNY预算，单个新品起步资金完全够，但钱不是瓶颈；真正的门槛是品牌力、差异化和持续投放能力，普通小卖家进场胜率低。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场可以进，但只适合有品牌力、能做差异化的玩家；对普通小卖家来说风险很高，不建议硬闯。 用户预算 50万CNY 远高于单个新品建议入场预算约 1482.54 美元，账面上完全够；但市场里新品成功率只有 30%，新品失败率 70%，而且新品牌新品里 70% 没跑出来，老品牌新品失败率更是 100%，说明这不是“谁都能赚钱”的市场。
Early sourcing + logistics + marketing budget (USD)$1,482.54 - $1,482.54Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?45.00%New listing success rate (old brands):0.00%New listing success rate (new brands):30.00%Which new brands have these successful new listings?Other major expensesR&DAlternatives- 发蜡/造型蜡：通常比同类造型霜更通用，很多人可直接用少量打造哑光和纹理，且在便利店、理发店和大众电商更容易买到。
- 海盐喷雾：更便宜、上手更简单，适合快速做出蓬松和粗粝纹理；对追求“自然随手抓”的用户是低成本替代。
- 免洗护发乳/顺发霜：如果用户主要需求是抚平毛躁和轻度整理，这类产品更常见、价格更低，也更适合日常快速使用。
- 哑光发泥/粘土：相比“hair styling cream”更偏向强纹理和更稳的定型，很多用户会把它当作更直接的替代方案，尤其是短发和中短发造型。
- 便携梳理棒/飞翘整理膏（edge control 或 flyaway stick）：如果用户只是局部压碎发、整理碎发，这类小型产品更便宜、更省事，不必整头使用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已经进入价格战区，而且新品牌成功率只有30%，非盈利新发布占70%，风险偏高。 你手里的500,000 CNY预算远高于单个可复制新品的早期门槛，但这不代表好做；现在真正的问题不是“钱够不够”，而是“能不能打赢已占位品牌的品牌力和差异化”。
New products with Highest revenueCremo
Recent Monthly Revenue (USD):-(-)B0GRK7N2MXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$59,700.00(6000pcs/month)B0FY85VCFY (4.5/5 (5016 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsHighland
Recent Monthly Revenue (USD):$239,920.00(8000pcs/month)B0CP2WC2VK (4/5 (954 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new products18.21 Man Made
Recent Monthly Revenue (USD):$1,198.50(50pcs/month)B0FSP9B3MX (4.5/5 (122 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsKitsch
Recent Monthly Revenue (USD):-(-)B0GKB9KFCQ (3.7/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 浅粉渐变包装更柔和，女性化更强
- |
- 高科技概念鲜明，差异感强
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- 7合1+三种用法，功能卖点更集中
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- 热保护+48小时抗毛躁，实用性高，容易吸引点击
B0FWMYS1LZ (4.4/5 (252 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 蓝色双支装很醒目，识别度高
- |
- 双包装与常见单支产品明显不同
- |
- 免吹干+抗毛躁+热/防晒防护，功能组合独特
- |
- 更像专业护理型，适合受损/卷发人群
B01KCJEO00 (4.6/5 (4405 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近/进入价格战区，且对新品牌不友好。 现有数据里，新品盈利率只有30%（3/10），而整体已知利润段里，低于20%的只占9.33%，20%~40%占50.66%，但高利润并没有形成健康的新品牌机会，反而主要被老牌和强品牌占据；更关键的是，新品牌新上架产品里，只有3个盈利、7个不盈利，且2026年新上架样本里10个全部是不盈利，说明最近进入者几乎在集体翻车。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CP2WC2VKHighland2023-11-09Yes$29.998000pcs$239920.037.88%$90881.7
B000UPO54MTea Tree2013-12-07Yes$26.957000pcs$188650.037.29%$70347.59
B08X8MTQWFTIGI2018-08-21Yes$15.097000pcs$105630.025.76%$27210.29
B005NWO9J8MITCH2011-08-31Yes$23.672000pcs$47340.034.93%$16535.87
B000SNRJ1MMALIN+GOETZ2015-04-10Yes$27.61500pcs$41400.035.87%$14850.18B0DG2JDD88Aveda2025-04-30Yes$13.834000pcs$55320.023.7%$13110.84
B00AIL783ICHI2014-11-09Yes$20.032000pcs$40060.027.76%$11120.66
B0B2QP8GQ5SEEN2022-07-07Yes$29.01000pcs$29000.035.94%$10422.6
B000H0U77ORUSK2011-04-30Yes$18.52000pcs$37000.027.86%$10308.2
B00KL9CI28Hanz de Fuko2015-10-21Yes$28.0800pcs$22400.037.47%$8393.28
B0DD5568L3SALEE.2024-08-14Yes$30.0700pcs$21000.035.28%$7408.8B0FWMYS1LZNexxus2025-12-01Yes$15.072000pcs$30140.022.09%$6657.93
B0C1KTQVVGHarry's2023-04-05Yes$26.73800pcs$21384.025.08%$5363.11
B0CTTYP7WQImmortal NYC2024-02-02Yes$26.1600pcs$15660.034.14%$5346.33
B0F4JK56QKUPPERCUT DELUXE2025-04-11Yes$21.75700pcs$15225.033.74%$5136.92
B07Q9B4762Tea Tree2019-03-19Yes$24.52500pcs$12260.034.99%$4289.78
B003P678KQBilly Jealousy2011-07-14Yes$17.98800pcs$14384.029.37%$4224.59
B0CYLYX8FVRocky Mountain Barber Company2024-03-20Yes$16.99600pcs$10194.021.97%$2239.63
B017J436PUGK HAIR2015-11-05Yes$28.34200pcs$5668.037.72%$2137.97
B08M2GNT3PPacinos2020-10-27Yes$14.88550pcs$8184.025.04%$2049.28Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FWMYS1LZNexxus2025-12-01Yes$15.072000pcs$30140.022.09%$6657.93B0FSP9B3MX18.21 Man Made2025-10-09Yes$23.9750pcs$1198.533.56%$402.22
B0FQZ3CTG6L'ANGE HAIR2025-09-18Yes$19.0450pcs$952.030.54%$290.75#New Product Success Rates
Listing这个市场不适合现在进入：新品成功率只有15%，而且老品牌新品成功率是0%，说明老牌玩家上新也在大量失手，竞争已经很硬。 但还没到“30+ 新品牌涌入”的彻底超饱和线；更准确地说，这是一个高门槛、偏品牌战和研发战的市场，不是低成本容易赚钱的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
L'ANGE HAIR18.21 Man MadeNexxusNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
RoldaCremoOther#Success Rate by Entry Time
Listing这个市场不值得进入：新品牌与新产品的成功都偏少，且最近一年的新增几乎被失败淹没，已经接近价格战和过度拥挤的状态。 用户预算500000元看起来足够覆盖单个ASIN的起步成本，但这不是问题的核心；核心是最近入场者多数做不起来，强势成功又主要来自大牌。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 0 1 2 0 5 2026 0 0 0 0 0 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 1 0 0 1 0 0 2025/10 0 0 1 0 0 1 0 2 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 1 0 0 0 2026/1 0 0 0 0 0 0 0 6 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesRUSK Wired Flexible Styling Cream - Frizz Control Hair Styling Products for Textured Definition & Pliable Hold - Flexible Hair Cream for All Types (6 oz)
This listing is deemed profitablePrice (USD)$18.50Released TypeOld Release (2011-04-30)Brand is an old entry in this marketSize and Weight17.4 x 4.9 x 4.9 cm, 173.00gProfitable Factors
Established brand with longevityBased on old ASINKey Buying Motive
柔性定型、控毛躁并保留自然动感，适合做“可塑但不僵硬”的日常造型。Target Customers
追求自然质感、需要轻盈控制且不想出现发胶感的人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$37,000.002000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight26.07% / 27.86%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight21.51% / 23.30%Peak / Non PeakSales & BSR Performance
Crack Hair Fix Air Dry Cream - Multi-Tasking, Anti-Frizz, Leave-In Styling Balm with Protection from Humidity, Chlorine, Heat Treatments & Sun, 3 oz, PACK OF TWO
This listing is deemed profitablePrice (USD)$30.49Released TypeOld Release (2011-09-17)Brand is an old entry in this marketSize and Weight18.9 x 7.1 x 4.3 cm, 91.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
蓝色软管包装在同类发型霜中较醒目，偏专业护发感。, 双支装 + 3 oz 便携软管，明显区别于常见单瓶/罐装造型霜。Key Buying Motive
主打免吹干空气造型，同时兼顾抗毛躁、热保护、抗氯和防晒，多场景保护更完整。Target Customers
更适合受毛躁、卷发/受损发质困扰，并且需要日常免热造型和额外防护的人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,049.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight36.59% / 37.77%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight35.05% / 36.23%Peak / Non PeakSales & BSR Performance
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