- Benchmark ASINB0GSMXCLTM
- MarketplaceUS
- Category ID23561814011
- Analyzed Products
- Keywordfacial cleansing brush
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的高竞争低利润区，且对新品牌极不友好。 现有数据里，新品牌只有4个，但新品牌新品成功率仅14.29%，全部新释放产品里真正跑出利润的只有1个；更关键的是，新产品利润区间已经压到-14.14%到8.60%，这意味着多数新品连10%利润线都守不住，基本就是价格战环境。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场已经处在高竞争、低利润的危险区。 你的预算500,000 CNY表面上够覆盖单个ASIN前期投入，但在这个类目里，真正能活下来的产品大多不是靠低成本，而是靠老品牌资源、持续投放和更强差异化；对小品牌来说，按现在的数据进场胜率很低。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?12.50%New listing success rate (old brands):0.00%New listing success rate (new brands):14.29%Which new brands have these successful new listings?Alternatives- 一次性洁面棉片/化妆棉：比洁面刷更便宜、获取更容易，适合只想把洗面产品均匀带开、顺手做基础清洁的人；虽然清洁力不如刷具，但作为低成本替代更容易接受。
- 洁面海绵/洁面扑：价格通常更低，使用门槛低，湿水后直接配合洗面奶即可；相比电动或专用刷具更省事，也更适合旅行和临时替代。
- 洁面手套/洗脸手套：无需额外电源或复杂配件，清洗和重复使用都方便；对想要“有一点摩擦感”但不想买专用刷的人，属于更经济的替代。
- 硅胶指套洗脸刷：比完整洁面刷更便宜、体积更小，握持更直观；适合想要轻度去角质和按摩感，但又不想买大件工具的用户。
- 洁面乳+起泡网：通过提升泡沫丰富度来增强手洗清洁体验，几乎零学习成本；对多数用户来说，比购买刷具更易上手、维护也更简单。
- 柔软洗脸毛巾/纱布巾：通常家里就能找到或低价购入，适合追求基础清洁和轻度物理去角质的人；相比洁面刷更容易融入日常流程。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，属于明显的价格战高风险市场。 核心原因很直接：整体可盈利产品只占23.33%，新品可盈利率只有12.50%，而新品牌里像 Nuogo 这种两款新品全部亏损、成功率0%，说明新进入者大概率会被压在负利润区。
New products with Highest revenueKLXXUJK
Recent Monthly Revenue (USD):$3,138.00(300pcs/month)B0GSMXCLTM (3.6/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsVWMYQ
Recent Monthly Revenue (USD):$87,570.00(9000pcs/month)B08GZJ3XH8 (4.5/5 (6711 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$44,362.50(4550pcs/month)B0BVY23QR9 (4.5/5 (6706 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$44,271.50(4550pcs/month)B0BRSHX7Y8 (4.5/5 (6706 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsNuogo
Recent Monthly Revenue (USD):-(-)B0FWJVQ3RF (4.6/5 (99 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FWJR7YND (4.6/5 (99 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 便携电动洁面刷，功能和外观都比普通手动款更独特
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- 深色机身更有高端感，和常见粉白洁面刷区分明显
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- 5档模式+记忆功能+长续航，更适合爱尝鲜和高频旅行人群
B0CSYW1GR9 (4.5/5 (2090 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 头皮精确点涂工具，形态与普通护肤刷完全不同
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- 灰银工具感外观，和常见洁面刷差异很大
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- 2合1滚珠梳+滴管套装，适合脱发护理和米诺地尔用户
B0GSMXCLTM (3.6/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：利润结构偏低、老品牌带新款几乎全军覆没，而且新品牌能跑出来的样本极少，整体更像低价混战区。 目前样本里只有8个新款可看，盈利新款仅1个（12.5%），非盈利新款6个（75%）明确吃亏；全市场30个样本里，利润<10%的产品占36.67%，其中亏损和接近零利润合计超过一半，说明这里不是“高利润机会”，而是价格压缩严重的市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08GZJ3XH8VWMYQ2020-08-30Yes$9.739000pcs$87570.011.91%$10429.59B0BVY23QR9VWMYQ2023-02-27Yes$9.754550pcs$44362.511.66%$5172.67B0BRSHX7Y8VWMYQ2021-10-12Yes$9.734550pcs$44271.511.57%$5122.22
B08GZJRLNZVWMYQ2020-08-30Yes$9.724550pcs$44226.011.51%$5090.42B0CSYW1GR9COSLUS2024-01-22Yes$14.221000pcs$14220.017.46%$2482.82B0GSMXCLTMKLXXUJK2026-04-24Yes$10.46300pcs$3138.012.37%$388.18
B08GZGV5WBVWMYQ2020-08-30Yes$9.7100pcs$970.010.97%$106.41Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GSMXCLTMKLXXUJK2026-04-24Yes$10.46300pcs$3138.012.37%$388.18#New Product Success Rates
Listing这个市场不值得进入，结论很明确：已接近或进入价格战区，且对新品牌极不友好。 样本里可确认的新品成功率只有12.5%，但这1个成功案例来自 KLXXUJK，属于新进入者里更像“大预算/强差异化”而不是普通小卖家；与此同时，新品牌新品失败率高达85.71%，老品牌新品失败率是100%，说明真正能活下来的新品极少，且主要靠旧品牌的渠道和已有基础撑住。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
KLXXUJKNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NuogoHIEERBUSRESILIABANDBruislard#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：它已经进入高竞争、低利润的危险区，新品牌成功率只有14.29%，而最近一批新品牌里85.71%都失败了。 现在看到的不是“可切入的增长市场”，而是明显的挤压市场；对大品牌和小商家都不是好机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 2 2026 0 0 0 1 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 1 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 1 0 0 0 4 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSilicone Face Scrubber for Men Facial Cleansing Brush Silicone Face Wash Brush Manual Waterproof Cleansing Skin Care Face Brushes for Cleansing and Exfoliating (Blue)
This listing is deemed profitablePrice (USD)$9.70Released TypeOld Release (2020-08-30)Brand is an old entry in this marketSize and Weight7.3 x 7.3 x 4.4 cm, 100.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
蓝色版本，适合偏好清爽视觉风格的用户, 方形硅胶刷头，便于覆盖鼻翼和T区，区别于常见圆形/水滴形设计Key Buying Motive
食用级硅胶材质，兼顾清洁与温和按摩；带防滑手柄和挂孔，便于手持、收纳与晾干Target Customers
更适合追求低价、便携、日常手动清洁的基础护肤用户，尤其是旅行/出差场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$970.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.08% / 10.97%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.06% / 5.95%Peak / Non PeakSales & BSR Performance
Face Scrubber, Silicone Face Scrubber for Men Facial Cleansing Brush Silicone Face Wash Brush Manual Waterproof Cleansing Skin Care Face Brushes for Exfoliating- Black
This listing is deemed profitablePrice (USD)$9.73Released TypeOld Release (2020-08-30)Brand is an old entry in this marketSize and Weight7.7 x 7.1 x 4.4 cm, 68.00gProfitable Factors
Based on old ASINDesign & Appearance
黑色款在同类硅胶洁面刷中更偏通用百搭，视觉上比粉色/紫色系更克制。, 方形刷头+单侧悬挂孔+凸点防滑握柄，属于成熟公模思路，和常见圆形/花瓣形硅胶洁面刷相比更强调手持稳定与收纳便利。Key Buying Motive
主打食品级硅胶、手动清洁、适合旅行携带，功能上更偏基础刚需而非创新型功能。Target Customers
更偏向追求低客单、日常基础洁面与便携收纳的轻度护肤用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$87,570.009000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.02% / 11.91%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.62% / 8.51%Peak / Non PeakSales & BSR Performance
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