
结论很明确:这个市场不适合进入,尤其不适合小品牌;对大品牌也不是好赛道,除非你愿意为差异化和渠道投入更高预算。 当前数据没有看到新品牌跑通的证据,反而是老品牌在吃存量,整体更像低利润、强资源型竞争市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入这个市场。 这不是一个适合小品牌切入的赛道:可见的新品盈利率为0%,市场整体可盈利产品占比只有60%,但真正能代表新进入者的“新释放”产品没有任何盈利样本,说明新品牌几乎没有稳定胜率;同时,能赚钱的样本主要来自老品牌/既有品牌,属于资源型玩家的地盘。
Alternative solutions may pose a risk to your investment in certain markets.
不建议进入,这个市场对新卖家不友好,已经明显偏向存量竞争。 目前样本里可识别的盈利产品占60%,但新上架产品的盈利率是0%,这说明新增切入点几乎没跑通;同时近12个月里只有1个新产品样本且直接亏损,新增品牌没有任何成功案例,市场更像是老品牌守盘而不是给新玩家留空间。
这个市场不值得进入,结论很明确:你不该进。 现在看到的是典型的低利润竞争环境,且新品里没有形成可复制的健康利润带;对小商家来说,能成功的案例几乎没有,对大品牌来说也只是“有机会但要重投入”,不是好市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DXF4M7L1 | DetoxenNATURE | 2025-02-17 | Yes | $17.58 | 800pcs | $14064.0 | 26.86% | $3777.6 |
![]() | B0CRRCSXVM | DR. BO | 2024-06-07 | Yes | $15.95 | 200pcs | $3190.0 | 26.65% | $850.14 |
![]() | B0CJRN84BS | Nurbetoxa | 2023-10-07 | Yes | $17.68 | 50pcs | $884.0 | 29.77% | $263.17 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FRXLD2XG | Nurbetoxa | 2025-09-20 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入,而且对新品牌和小商家都不是好机会:新上架产品盈利率为0%,老品牌的新产品也同样是0%,说明新切入几乎没有成功空间,市场已经被成熟玩家牢牢压住。更重要的是,现有可见样本里真正赚钱的产品几乎都来自老品牌,且打法高度同质化,属于典型的高门槛、低容错市场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:新品牌几乎没有成功窗口,已经是高风险的价格战市场。 现有数据里,新发布产品的可盈利率是0%,而整体可盈利产品占比虽有60%,但真正的新发布只看到1个样本、且它是失败的;这说明机会并不在“新切入”,而在老品牌继续吃存量。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |