- Benchmark ASINB0FCH1W1PT
- MarketplaceUS
- Category ID3774741
- Analyzed Products
- Keywordb complex drops, b12 liquid drops, vegan b12 drops
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合你现在进入，已经是明显的高竞争、低利润市场。 近12个月新品牌只看到10个，虽然还没到30个以上那种典型过度拥挤线，但新品牌新上架产品只有23.53%盈利、75%不盈利，而且最近一年的新上新里，2026年几乎是亏损集中爆发，市场正在变差，不是变好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场可以进，但只适合有足够预算、能做差异化的玩家；对小商家来说，低预算直接入场风险很高。 你的50万人民币预算足以覆盖单个ASIN前几个月的上架、备货、物流和基础推广，但这个类目的真正门槛不在“能不能开卖”，而在于能不能扛住后续品牌投入和长期竞争。
数据上看，市场没有到“全面失控”，但已经明显偏向强品牌竞争：新品牌新上架产品里只有33.33%盈利，66.67%不盈利；同时老品牌新上架产品盈利率为0%，说明新产品这条路并不好走。 目前能跑出来的样本里，NUSAVA 的 B0FCH1W1PT 约32.79%毛利、月销900、月营收211.77万；Nursh+ 的 B0DGFBSBTQ 约26.34%毛利、月销50、月营收8.945万；但 Nutricost 的 B0GJ7728SG 直接是-0.31%毛利，说明连新进入的大品牌也会踩坑。真正能作为小商家参考的成功样本只有 NUSAVA、Nursh+、YLXYZUAD 这类新品牌，而 VITBOOST 的 B07DQ6T4XS、Why Not Natural 的 B0BQ1DMSPP、BASIC GREENS 的 B094NS4G1X 都是老品牌/强品牌样本，不适合小商家照搬。
Early sourcing + logistics + marketing budget (USD)$951.04 - $1,119.59Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?23.52%New listing success rate (old brands):0.00%New listing success rate (new brands):33.33%Which new brands have these successful new listings?...Alternatives- 维生素B12片/含片（尤其是舌下含片）
- B12喷雾剂
- 小剂量B12软糖/咀嚼片
- 含B族的强化营养酵母粉（可拌饮品/食物）
- 成人综合维生素中含B12的基础款（替代单独买液体B族）
- 高B12强化食品饮品（如强化植物奶/谷物）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经进入价格战/过度拥挤区。 目前可见的新品牌里，盈利的新释放只有4个中的1个，盈利率33.33%；但同样有8个新释放直接亏损，亏损率66.67%。从新品利润带看，已知利润样本里有11.76%落在-10%到0%，另有11.76%在20%到30%，而64.71%因数据不足或刚上架未能证明稳定盈利——这意味着不是“好做”，而是“少数能打，大多数会死”。
大品牌能做，但要按老牌打法重投；小商家不该硬闯。 已验证的强势老品牌锚点是 VITBOOST，单个 ASIN B07DQ6T4XS 月销约5000件、月收入926.5万美金、利润率29.11%，是典型的品牌力+规模效应；但这类表现不该被小商家照搬。更现实的对照是新品牌 NUSAVA 的 B0FCH1W1PT，单品预算约1119.59美元，售价23.53美元，利润率32.79%，月销1000件、月收入211.77万美金，说明“活下来的新品牌”必须做出功能差异化和清晰定位；而反面案例是 Bulk Essentials 的 B0FKPCLL57，预算约未披露但同类新入场结果为不盈利，典型问题是同质化太强。近7个月新品走势也不乐观：2025年出现3个新品盈利、3个新品亏损；2026年至今已见1个新品盈利、9个新品亏损，亏损新品明显在加速，市场在往更激烈的竞争走。
可复制的只有“差异化功能”，不能复制泛泛的基础款。 大品牌该跟的样本是 VITBOOST 的 B07DQ6T4XS、Earth Harmony Naturals 的 B07V8KHKBG、BASIC GREENS 的 B094NS4G1X、Why Not Natural 的 B0BQ1DMSPP；这些共同点是有机/洁净配方、明确功能点、液体滴剂形态、以及更强的品牌信任。小商家若一定要看成功案例，只能参考 NUSAVA B0FCH1W1PT、Nursh+ B0DGFBSBTQ、IQ BIOLOGY B0FX9TN68G、YLXYZUAD B0H1R3N1NV——它们都不是靠低价硬拼，而是靠“单点功能更聚焦、配方更具体、定位更窄”。你应该避开 Bulk Essentials B0FKPCLL57、Nutricost B0GJ7728SG、Suiyilary B0G3NNCC7F 这类基础款和低价同质化打法；如果没有明显创新和预算外的品牌投入，这个市场不适合你。
New products with Highest revenueNUSAVA
Recent Monthly Revenue (USD):$21,177.00(900pcs/month)B0FCH1W1PT (4.6/5 (154 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsVITBOOST
Recent Monthly Revenue (USD):$92,650.00(5000pcs/month)B07DQ6T4XS (4.6/5 (11658 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsNutricost
Recent Monthly Revenue (USD):$9,740.00(1000pcs/month)B0GJ7728SG (4.7/5 (111 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Most investment in new productsNursh+
Recent Monthly Revenue (USD):$894.50(50pcs/month)B0DGFBSBTQ (4.6/5 (44 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsBulk Essentials
Recent Monthly Revenue (USD):-(-)B0FKPCLL57 (4.3/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 配方最不同：B12+ B1/B3/B6/B9复合液体滴剂，不是单一B12。
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- 黑色滴管+琥珀瓶，视觉上更像基础补充剂，容易被点击。
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- 果味液体剂型，价格更低，适合想尝试B族补充的人群。
B0H1R3N1NV (4.5/5 (21 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 与其他产品差异大：B12+叶酸双配方，偏备孕/育龄与营养协同场景。
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- 带刻度滴管，突出专业感和精准定量，图片更有购买说服力。
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- 有机、甲基化配方、评分高，容易让注重品质的用户下单。
B0BQ1DMSPP (4.7/5 (891 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入。 新品牌在新发产品里的盈利率只有33.33%，但未盈利率高达66.67%，而且最近一年新品牌持续出现亏损/低效新品，说明竞争正在恶化，不是适合稳健进入的市场。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07DQ6T4XSVITBOOST2018-06-13Yes$18.535000pcs$92650.029.11%$26970.42
B081TLYD29Global Healing Center2019-06-02Yes$24.862000pcs$49720.035.75%$17774.9
B08DP545FGTriquetra Health2020-07-27Yes$21.992000pcs$43980.034.48%$15164.31
B07NLHYZDZLive Conscious2019-04-16Yes$28.771000pcs$28770.037.02%$10650.66B0FCH1W1PTNUSAVA2025-10-10Yes$23.53900pcs$21177.032.79%$6943.94B0BQ1DMSPPWhy Not Natural2023-02-20Yes$21.97900pcs$19773.032.03%$6333.3
B07V8KHKBGEarth Harmony Naturals2019-07-15Yes$19.95750pcs$14962.531.53%$4717.68
B094NS4G1XBASIC GREENS2021-07-04Yes$34.95300pcs$10485.042.1%$4414.19
B09QQW3G5MCarlyle2022-01-19Yes$9.563000pcs$28680.011.47%$3289.6
B0BRN5PFTCLIQUIDHEALTH2023-01-05Yes$18.06600pcs$10836.027.37%$2965.82
B081B3TYFZBASIC GREENS2019-11-11Yes$20.01300pcs$6003.032.3%$1938.97
B0B2Y4VLN1Peak Performance2022-08-23Yes$19.95300pcs$5985.029.26%$1751.22
B0FX9TN68GIQ BIOLOGY2025-10-28Yes$19.71300pcs$5913.029.32%$1733.7
B0CMPX4WX8dilib2023-11-06Yes$16.99300pcs$5097.025.6%$1304.84
B01M3P4PH8SBR Nutrition2016-10-01Yes$19.99200pcs$3998.032.04%$1280.96
B07X27JM23Nature's Truth2019-08-07Yes$12.15500pcs$6075.019.09%$1159.72
B00FZNC3QGB Total2014-02-12Yes$15.42300pcs$4626.023.23%$1074.62
B0BM3GWD9HHAVASU NUTRITION2023-10-02Yes$17.99200pcs$3598.029.33%$1055.3
B08ML2NSLSSalt Lake Supplements2020-11-06Yes$17.31200pcs$3462.028.48%$985.98
B06XWNMSQCMt. Angel Vitamins2017-03-27Yes$13.49300pcs$4047.022.16%$896.82Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FCH1W1PTNUSAVA2025-10-10Yes$23.53900pcs$21177.032.79%$6943.94B0FX9TN68GIQ BIOLOGY2025-10-28Yes$19.71300pcs$5913.029.32%$1733.7B0H1R3N1NVYLXYZUAD2026-05-14Yes$10.5300pcs$3150.012.29%$387.14B0DGFBSBTQNursh+2025-09-01Yes$17.8950pcs$894.526.34%$235.62#New Product Success Rates
Listing这个市场不值得进入，属于高竞争、偏价格战的市场。 新品牌成功率只有25%，但真正能站稳的新品牌很少；旧品牌新品全军覆没（0%盈利），说明老牌在这里也在被挤压，竞争已经非常激烈，不是适合新卖家切入的环境。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
YLXYZUADIQ BIOLOGYNursh+NUSAVANonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Other#Success Rate by Entry Time
Listing这个市场对新品牌来说不值得进，已经明显进入高竞争、低利润的危险区。 近一年新品牌里，真正盈利的新上新只有33.33%，亏损/不赚钱的有66.67%；而最新阶段 2026 年出现了 9 个非盈利新上新，对比仅 1 个盈利新上新，说明竞争正在变更难，利润在往下压。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 0 2 1 0 2 2026 0 1 0 1 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 1 0 0 1 2025/10 0 0 0 0 1 1 0 0 2025/11 0 1 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 1 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 1 0 0 0 1 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesEarth Harmony NaturalsB07V8KHKBG (4.6/5 (656 Reviews))Earth Harmony Naturals Organic Vegan Vitamin B12 Sublingual Liquid Supplement - 2500mcg Methylcobalamin Drops for Natural Energy, Metabolism Health and Immune System Support - 1 Fl Oz
This listing is deemed profitablePrice (USD)$19.95Released TypeOld Release (2019-07-15)Brand is an old entry in this marketSize and Weight11.5 x 10.6 x 3.8 cm, 82.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
深色滴管瓶搭配绿色标签，整体偏天然有机风格, 1盎司小容量液体滴剂，滴管式舌下补充剂形态，属于常见公开市场设计Key Buying Motive
主打USDA有机、纯素、无糖无填充剂的B12舌下液体滴剂，强调有机与清洁配方Target Customers
面向纯素/素食人群以及偏好有机、洁净标签、液体滴剂而非片剂的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$14,962.50750 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight29.93% / 31.53%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight27.92% / 29.52%Peak / Non PeakSales & BSR Performance
BASIC GREENSB094NS4G1X (4.5/5 (5378 Reviews))B12 Liquid Drops Sublingual Methylcobalamin Formula, Vegan Cherry, 2 Pack
This listing is deemed profitablePrice (USD)$34.95Released TypeOld Release (2021-07-04)Brand is an old entry in this marketSize and Weight14.3 x 10.5 x 1.7 cm, 57.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
琥珀色玻璃瓶包装，偏高端且更利于传达新鲜度与品质感, 2瓶装组合，60次用量的液体滴剂形态，明显区别于常见单瓶装或胶囊/片剂Key Buying Motive
5000mcg甲基钴胺素液体滴剂，主打舌下吸收，适合素食与清洁配方需求Target Customers
更偏向需要高剂量B12、素食/植物性饮食人群，以及偏好液体滴服用方式的成年人和中老年用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$10,485.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight41.44% / 42.10%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight40.64% / 41.31%Peak / Non PeakSales & BSR Performance
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