- Benchmark ASINB0F62YV1H3
- MarketplaceUS
- Category ID23430161011
- Analyzed Products
- Keywordface serum
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入。 现有样本里新品牌入场成功率是0%，所有可见的新上架产品都是失败，市场也没有显示出给新玩家留口子的迹象；对小商家尤其不友好，对大品牌来说也不是值得重金切入的盘子。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：当前样本里新品牌入场成功率为0%，新旧品牌新上架产品的盈利率都为0%，而且可见的新入场只有 VISDOLL 一家新品牌，却直接失败；同时 BIOESTHE 这个老品牌靠 1 个在售款做到 17.99 美元、月销约100件、月营收1799美元，说明真正能活下来的主要是老品牌的存量款，不是新玩家。 用户预算50万人民币看起来够做单个ASIN的前期起步，但在这个市场里，预算不是关键问题，关键是差异化和品牌势能不足：唯一明显成功的 BIOESTHE ASIN 是 B0F62YV1H3，月营收1799美元、51条评价、4.8分、利润率29.48%；而 VISDOLL 的 B0GRMBKHXH 作为新品牌新上架款直接无销量、无利润，属于失败样本。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 普通保湿面霜/乳液：如果用户只是想改善干燥、紧绷或轻微细纹，基础保湿产品通常更便宜、使用门槛更低，且与精华叠加也更容易。
- 含烟酰胺或透明质酸的入门型面部护理液：相比功能性面部精华，价格往往更低、选择更多，适合先做基础维稳和补水。
- 一次性/低成本保湿面膜：当用户想获得快速“即时改善”感受时，面膜比精华更容易理解和购买，短期体验也更明显。
- 防晒霜：对于“抗老、细纹、肤色不均”这类购买动机，防晒是更基础且更高优先级的替代方案，长期性价比通常更高。
- 生活方式型替代：补水、规律作息、减少熬夜和刺激性护肤，虽然不是直接护肤品替代，但对很多用户来说更容易执行、成本更低，也能替代部分购买冲动。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品牌已出现100%失败，老品牌的新上新也100%失败，且当前能跑出来的只有老品牌的存量款。 这不是适合小品牌试错的市场，也不是大品牌该重金切入的市场；如果没有明显创新、品牌势能和长期烧钱能力，进去大概率就是亏。
Least investment in new productsNew products with Highest revenueMost investment in new productsVISDOLL
Recent Monthly Revenue (USD):-(-)B0GRMBKHXHBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsBIOESTHE
Recent Monthly Revenue (USD):$1,799.00(100pcs/month)B0F62YV1H3 (4.8/5 (51 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 白色款更清爽，视觉上更容易吸引点击
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- 双支冰球造型明确，适合面部冷敷护理
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- 金属质感强，传达专业、耐用的高端感
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- 主打消肿、眼周护理和便携使用，购买场景清晰
B0F62YV1H3 (4.8/5 (51 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Y形双头滚轮外观醒目，和冰球类产品差异大
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- 金色金属感更强，图片更有装饰性和高级感
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- 工具形态简单直观，容易让用户看懂用途
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- 面向提拉紧致与日常按摩，适合快速被识别
B0GRMBKHXHBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：样本里可见的新品牌进入几乎没有正向结果，且竞争更像是靠老品牌和少量强势单品在撑场，新品牌想靠正常打法拿到利润的概率很低。按现有数据看，这不是一个适合小品牌试错的市场，更不是一个值得重仓的大品牌增量市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F62YV1H3BIOESTHE2025-07-19Yes$17.99100pcs$1799.029.48%$530.35Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FN7ZF3HMBIOESTHE2025-08-21No$--pcs$--%$-B0GRMBKHXHVISDOLL2026-03-07No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新品牌切入后几乎没有真实成功案例，整体是低利润、低成功率、强竞争的状态。对大品牌和小商家都不是好市场，原因不是“还能卷”，而是已经被旧品牌和同类产品压到只剩价格与投放竞争。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BIOESTHEVISDOLL#Success Rate by Entry Time
Listing这个市场不适合现在进入，结论很明确：新品牌几乎没有跑通，且已经出现明显的失败案例。 目前只看到2个新上架产品，1个来自新品牌VISDOLL、1个来自老品牌BIOESTHE；两者的新上架结果都是失败，等于新发布成功率是0%，不是可进入市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBIOESTHEB0F62YV1H3 (4.8/5 (51 Reviews))BIOESTHE Ice Globes for Face & Eyes, Unbreakable Stainless Steel Cryo Sticks for Beauty Routines, Facials Cold Roller Cooling Globes for Puffiness, Wrinkles, Dark Circles, Headaches(White)
This listing is deemed profitablePrice (USD)$17.99Released TypeOld Release (2025-07-19)Brand is an old entry in this marketSize and Weight14.6 x 8.1 x 3.7 cm, 45.00gProfitable Factors
Based on old ASINDesign & Appearance
白色款，外观更偏简洁清爽。, 双支冰球造型，金属质感明显，整体更像可重复使用的冷敷美容工具。Key Buying Motive
304不锈钢材质，强调不易破碎、不漏液，区别于常见玻璃冰球。Target Customers
偏向注重居家冷敷、消肿、眼周护理和便携旅行护理的人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,799.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight27.72% / 29.48%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight25.75% / 27.50%Peak / Non PeakSales & BSR Performance