- Benchmark ASINB0GKD8WTS2
- MarketplaceUS
- Category ID23623512011
- Analyzed Products
- Keywordcurl cream, curl defining cream, curly hair cream
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，核心原因不是“没机会”，而是已经明显进入高竞争、低容错状态：新品牌总量只有13个，看起来还没到30+的过度拥挤警戒线，但新品成功率只剩20.59%，新品牌新品成功率也只有26.32%，而且近几个月新品里失败数持续压过成功数，说明竞争在快速变硬，价格压力已经很强。对小商家尤其不友好，因为真正跑出来的新品大多不是普通小品牌，而是带有品牌势能、旧款升级或明显功能差异的玩家。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合现在进入。 用户预算50万CNY表面上够做单个ASIN的首批投入，但这类产品后续还要额外吃掉研发、品牌和认证成本；而市场里真正跑出来的新品，基本都不是靠低预算取胜，更多是靠老品牌资源、强品牌认知和更高投放。
Early sourcing + logistics + marketing budget (USD)$784.04 - $19,739.20Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?44.11%New listing success rate (old brands):13.33%New listing success rate (new brands):26.32%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 发膜/护发精油类：很多用户买卷发霜的核心诉求其实是抗毛躁、增润泽和改善打结；免冲洗发膜或护发油往往更便宜、更容易买到，也更适合日常快速补水，不一定需要专门卷发造型。
- 卷发免洗护发素：如果用户主要是想让卷发更柔顺、减少干涩和静电，免洗护发素是更低门槛的替代方案；上手简单，通常比专门的 curl defining cream 更普适。
- 啫喱/定型胶：对于更看重卷度保持和抗湿效果的用户，轻盈定型啫喱常常比卷发霜更直接，价格也经常更低；尤其适合需要“更强定型”而不是“更强滋养”的人。
- 慕斯/卷发泡沫：如果用户想要的是蓬松、轻盈和一定的卷度支撑，卷发慕斯通常比厚重型卷发霜更容易控制用量，也更不容易压塌发型，属于更易用的替代路径。
- 通用免洗顺发喷雾：对只想快速梳开、减少毛躁、临时改善外观的用户，这类产品往往更便宜且更容易在超市/药妆店找到，替代卷发霜的“基础护理”功能。
- DIY 基础护发方案：用少量护发素+水稀释后做简单的湿发打理，能部分实现保湿和轻度成型，几乎零学习成本且成本最低，适合对造型要求不高的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近价格战/过度拥挤区间。整体可盈利产品只占37.72%，而新品里真正盈利的只占20.59%；同时已出现多个新品牌在同类里快速试错，且低价新品的利润率只有11.4%和-16.1%，说明一旦走错定价就直接亏损。
New products with Highest revenueKitsch
Recent Monthly Revenue (USD):$114,720.00(8000pcs/month)B0FRB1N4SM (4.2/5 (933 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsMoroccanoil
Recent Monthly Revenue (USD):$128,000.00(8000pcs/month)B009PAF1WS (4.4/5 (30197 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsFunction of Beauty
Recent Monthly Revenue (USD):$6,045.00(500pcs/month)B0GZRVPZDP (4.3/5 (134 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new productsTRESemmé
Recent Monthly Revenue (USD):$14,560.00(2000pcs/month)B0FWKVPRSR (4.5/5 (105 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsVatika Naturals
Recent Monthly Revenue (USD):-(-)B0GZ59LN1PBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 男士专用定位，目标人群最明确
- |
- 黑紫大罐包装，和常见女性向卷发霜差异最大
- |
- 17.6 oz大容量罐装，视觉和规格都很醒目
- |
- 主打轻盈无硬感、无残留，适合想要自然定型的男性
B0D1HK3BYG (4.6/5 (587 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 双产品套装形式，更像护理组合，和单支装差异大
- |
- 蜂蜜+椰子油+乳木果油配方，强调深度保湿
- |
- 适合干燥缺水卷发，功能场景更明确
- |
- 礼盒感强，图片更容易吸引点击
B0BWYY6VPK (4.9/5 (30 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。新品牌新品盈利率只有20.59%，但真正能看见利润的样本里，10%以下利润段占了相当大一块，而且近几个月新品发布明显偏向亏损，说明竞争已经非常拥挤，价格战正在吞掉新进入者的空间。
从数据看，市场里可明确判定为盈利的产品只占37.72%，而新品里更弱，只有20.59%。更关键的是，2025年到2026年的新品发布里，亏损新品数量持续压过盈利新品，2025年8月、2025年12月和2026年1月都出现成批非盈利新品，说明趋势不是扩张红利，而是越打越卷。高利润产品并不多，真正赚钱的大多靠老牌力量和旧款延伸，不是靠普通新品硬冲。比如 B0D1HK3BYG（Rolda）月收入约52,500美元，B0GFGKTT5G（OUAI）约80,000美元，B0GSF2LP1C（Karseell）约37,540美元，这些都不是小品牌轻松复制的路径；而像 B0G94HGBWQ（gcdat）、B0GFXSR6CH（California Naturals）、B0G4N88K2C（Rolda 新品）这些新入局产品都掉进了低利润或亏损区，说明同质化新品很难活下来。当前市场也没有出现任何 >40% 的利润带，利润天花板并不高，更多是靠品牌力、旧款复用和功能微创新撑着。
对大品牌来说，这里只是能进但要重投、而且只能模仿成功老牌打法；对小商家来说，结论更直接：不要进。用户预算 500,000 CNY 虽然看上去够启动单个ASIN，但市场里的可行新入场预算中位数只有约 3,010.96 美元，真正跑出来的样本又高度依赖品牌背书、旧款升级和功能差异化，甚至有些需要更高品牌投入；这类创新不是靠前期进货和投放就能解决的。小品牌如果想活，必须做到非常强的差异化和持续营销，否则只能被低价和大牌流量压死。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B009PAF1WSMoroccanoil2014-03-04Yes$16.08000pcs$128000.029.95%$38336.0B0FRB1N4SMKitsch2025-09-16Yes$14.348000pcs$114720.020.88%$23953.54
B0GFGKTT5GOUAI2026-01-07Yes$16.05000pcs$80000.027.41%$21928.0
B08X8Z2777TIGI2021-04-21Yes$15.694000pcs$62760.024.14%$15150.27
B08BT948RDShea Moisture2020-08-05Yes$17.636000pcs$105780.013.66%$14449.55B0DG2JDD88Aveda2025-04-30Yes$13.834000pcs$55320.023.7%$13110.84
B0GSF2LP1CKarseell2026-03-13Yes$18.772000pcs$37540.028.35%$10642.59B0D1HK3BYGRolda2024-04-11Yes$15.03500pcs$52500.019.52%$10248.01
B0DGQY77RCBASK & LATHER2024-09-11Yes$16.992000pcs$33980.022.62%$7686.28
B07PJ7FKTKCake Beauty2019-03-07Yes$11.15000pcs$55500.012.49%$6931.95
B075PTW3K4Mielle Organics2017-09-17Yes$12.814000pcs$51240.011.65%$5969.46
B08HKB9J2RMarc Anthony2020-09-09Yes$16.92000pcs$33800.017.36%$5867.68
B079DDZY6LKristin Ess2018-01-28Yes$11.314000pcs$45240.012.19%$5514.76
B08KTQH9H4Afro Love2020-10-07Yes$32.83500pcs$16415.031.83%$5224.9
B08ZJB7CZVAquage2022-11-16Yes$20.94800pcs$16752.030.83%$5164.65
B0D87FTZ6PKarseell2024-06-27Yes$19.02800pcs$15216.028.01%$4262.01
B07958HT87Ouidad2018-01-19Yes$9.83000pcs$29400.012.13%$3566.22
B0DKKHY1K1OCOA2024-11-18Yes$19.98600pcs$11988.027.0%$3236.76
B00684ANMCJessicurl2011-12-21Yes$20.71500pcs$10355.028.1%$2909.76
B08RCC44SLBumble and bumble.2024-05-22Yes$15.43700pcs$10801.026.21%$2830.95Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FRB1N4SMKitsch2025-09-16Yes$14.348000pcs$114720.020.88%$23953.54B0GFGKTT5GOUAI2026-01-07Yes$16.05000pcs$80000.027.41%$21928.0B0GSF2LP1CKarseell2026-03-13Yes$18.772000pcs$37540.028.35%$10642.59
B0GNB7YMKPDevaCurl2026-03-22Yes$14.67200pcs$2934.024.4%$715.9B0GZRVPZDPFunction of Beauty2026-05-06Yes$12.09500pcs$6045.011.36%$686.72
B0G44P8LNKV&CO2025-11-26Yes$15.96100pcs$1596.015.48%$247.07
B0GQ2BS6QGTUOSHITONG2026-02-25Yes$12.86100pcs$1286.010.6%$136.32#New Product Success Rates
Listing这个市场不适合进入，已经明显接近/进入过度拥挤和价格战区。 新品里只有20.59%能盈利，而新品牌新品盈利率只有26.32%，失败率高达73.68%；同时2026年新品发布明显增多，但非盈利新品也同步激增，说明竞争在加速而不是变健康。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Function of BeautyTUOSHITONGOUAIDevaCurlKarseellV&COKitschNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
RoldaOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向过度拥挤，且新品牌成功率偏低，价格战风险很高。 现在的走势不是“还能不能做”，而是“进场后大概率会被迫拼价格和投放”，对大品牌和小商家都不友好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 3 1 1 1 0 0 10 2026 2 0 1 2 3 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 1 0 0 0 0 0 4 2025/9 0 0 0 0 1 0 0 0 2025/10 0 0 1 0 0 0 0 2 2025/11 0 1 0 1 0 0 0 0 2025/12 0 1 0 0 0 0 0 4 2026/1 1 0 1 0 1 0 0 2 2026/2 0 0 0 1 0 0 0 2 2026/3 1 0 0 0 2 0 0 0 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 1 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Mielle OrganicsB0CBW6537Z (4.6/5 (233 Reviews))Mielle Organics Avocado & Tamanu Anti-Frizz Curl Cream for Textured Hair - Smoothing & Defining Cream to Lock In Moisture & Enhance Shine - Curly Hair Styling Products for Women & Men, 12oz
This listing is deemed profitablePrice (USD)$12.75Released TypeOld Release (2023-07-14)Brand is an old entry in this marketSize and Weight9.3 x 8.8 x 6.9 cm, 340.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
绿色瓶盖搭配透明绿色罐身，货架识别度较高, 12oz大容量罐装，偏沙龙/家庭常规使用形态Key Buying Motive
加入牛油果+塔姆努油，并强调冷藏后使用以增强顺滑和控毛躁效果Target Customers
面向需要抗毛躁、保湿定型的卷发/纹理发人群，尤其适合偏好洗后即用和空气干发造型的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,925.00700 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.59% / 11.55%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-4.41% / -1.45%Peak / Non PeakSales & BSR Performance
Rolda Curl Cream - Curly Hair Products for Men - Anti Frizz Curl Defining Cream with Oil Blend - Hydrates, Enhances Shine & Texture - Nourishes & Softens Strands - Non-Greasy & Lightweight (17.6 oz)
This listing is deemed profitablePrice (USD)$15.00Released TypeOld Release (2024-04-11)Brand is an old entry in this marketSize and Weight12.2 x 10.9 x 9.0 cm, 100.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
黑紫色男性风格包装，在同类卷发霜里更偏男士理容审美, 17.6 oz大容量罐装，明显区别于常见的7–12 oz规格Key Buying Motive
主打男士卷发定型，强调无硬感、无残留、轻盈不油腻，并带有理发师认可背书Target Customers
专门面向追求卷发/波浪发自然定型的男性，尤其是偏理发店理容场景的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$52,500.003500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.29% / 19.52%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.80% / 13.04%Peak / Non PeakSales & BSR Performance
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