
这个市场不值得进入,已经明显进入价格竞争区,新品牌几乎没有真正跑通的机会。 26个新上架里,真正可验证盈利的只有13个,而且全部都来自老品牌把旧链接继续做新款;纯新品牌JRZOO是0%盈利,2个新产品全部亏损。市场不是没需求,而是需求早被老品牌用更强的供货、投放和改款节奏吃掉了。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入,用户预算虽然够做单个ASIN的起步,但市场已经处在明显的价格竞争区,且新品牌几乎没有成功样本。 500000 CNY 只能覆盖部分前期铺货、物流和投放,连长期研发、品牌和认证都没算进去;按现有数据,这不是一个适合中小卖家入场的赛道,连大品牌也只能在高投入前提下勉强尝试。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经明显走向饱和,而且低利润产品占比高,价格战风险很重。 对大品牌和小品牌都不是好市场;小品牌如果硬进,基本只能靠极强的投放和低价去硬拼,胜算不高。
结论很直接:这个市场对新入场者不友好,属于明显的高风险竞争区,不建议继续推进。 表面上看利润并不差,但真正能跑出来的都是老品牌的延伸款,新品牌几乎没有稳定成功案例,且新上架产品里已经出现明显的低利润和失败扩张信号。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FN7H82GH | YaFex | 2025-08-21 | Yes | $24.68 | 4000pcs | $98720.0 | 11.67% | $11520.63 |
B0F6LM8VH3 | YaFex | 2025-04-27 | Yes | $21.92 | 3000pcs | $65760.0 | 11.45% | $7529.52 | |
![]() | B0GKLZ1PRY | YaFex | 2026-01-30 | Yes | $38.43 | 900pcs | $34587.0 | 17.54% | $6066.56 |
![]() | B0F6LV33K9 | YaFex | 2025-04-27 | Yes | $20.84 | 2000pcs | $41680.0 | 13.28% | $5535.11 |
![]() | B0CP6WXP73 | GXOACKJ | 2024-01-25 | Yes | $22.08 | 800pcs | $17664.0 | 23.49% | $4149.28 |
![]() | B0B7WPS22K | Byondeth | 2022-07-28 | Yes | $25.64 | 800pcs | $20512.0 | 19.54% | $4008.05 |
![]() | B0GKLWJHPM | YaFex | 2026-01-30 | Yes | $38.12 | 600pcs | $22872.0 | 16.63% | $3803.62 |
![]() | B0FRM7S9K4 | YaFex | 2025-09-18 | Yes | $26.88 | 600pcs | $16128.0 | 21.79% | $3514.3 |
![]() | B0FN7HD5DW | YaFex | 2025-08-21 | Yes | $24.62 | 700pcs | $17234.0 | 19.35% | $3334.78 |
![]() | B0F9LH1QZT | YaFex | 2025-05-22 | Yes | $34.08 | 600pcs | $20448.0 | 14.83% | $3032.44 |
![]() | B0FRM264WB | YaFex | 2025-09-18 | Yes | $28.57 | 500pcs | $14285.0 | 20.77% | $2967.0 |
![]() | B0CP6VHLHH | GXOACKJ | 2024-01-25 | Yes | $17.34 | 1000pcs | $17340.0 | 16.72% | $2899.25 |
![]() | B0FN7JTCW1 | YaFex | 2025-08-21 | Yes | $31.17 | 600pcs | $18702.0 | 15.0% | $2805.3 |
![]() | B0FN7GV5Q6 | YaFex | 2025-08-21 | Yes | $24.5 | 600pcs | $14700.0 | 16.53% | $2429.91 |
![]() | B0FQVDRVX8 | YaFex | 2025-09-12 | Yes | $26.99 | 400pcs | $10796.0 | 22.19% | $2395.64 |
B0FRM4MWP3 | YaFex | 2025-09-18 | Yes | $26.42 | 600pcs | $15852.0 | 14.23% | $2255.74 | |
![]() | B0G5Y143BV | Byondeth | 2022-07-28 | Yes | $37.38 | 200pcs | $7476.0 | 29.44% | $2200.94 |
![]() | B0FRMGVCBP | YaFex | 2025-09-18 | Yes | $25.94 | 400pcs | $10376.0 | 17.63% | $1829.29 |
![]() | B0CBPSY1LX | GXOACKJ | 2023-07-12 | Yes | $19.25 | 400pcs | $7700.0 | 22.59% | $1739.43 |
![]() | B0FRMJX354 | YaFex | 2025-09-18 | Yes | $28.71 | 300pcs | $8613.0 | 17.16% | $1478.0 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FN7H82GH | YaFex | 2025-08-21 | Yes | $24.68 | 4000pcs | $98720.0 | 11.67% | $11520.63 |
![]() | B0GKLZ1PRY | YaFex | 2026-01-30 | Yes | $38.43 | 900pcs | $34587.0 | 17.54% | $6066.56 |
![]() | B0GKLWJHPM | YaFex | 2026-01-30 | Yes | $38.12 | 600pcs | $22872.0 | 16.63% | $3803.62 |
![]() | B0FRM7S9K4 | YaFex | 2025-09-18 | Yes | $26.88 | 600pcs | $16128.0 | 21.79% | $3514.3 |
![]() | B0FN7HD5DW | YaFex | 2025-08-21 | Yes | $24.62 | 700pcs | $17234.0 | 19.35% | $3334.78 |
![]() | B0FRM264WB | YaFex | 2025-09-18 | Yes | $28.57 | 500pcs | $14285.0 | 20.77% | $2967.0 |
![]() | B0FN7JTCW1 | YaFex | 2025-08-21 | Yes | $31.17 | 600pcs | $18702.0 | 15.0% | $2805.3 |
![]() | B0FN7GV5Q6 | YaFex | 2025-08-21 | Yes | $24.5 | 600pcs | $14700.0 | 16.53% | $2429.91 |
![]() | B0FQVDRVX8 | YaFex | 2025-09-12 | Yes | $26.99 | 400pcs | $10796.0 | 22.19% | $2395.64 |
B0FRM4MWP3 | YaFex | 2025-09-18 | Yes | $26.42 | 600pcs | $15852.0 | 14.23% | $2255.74 | |
![]() | B0FRMGVCBP | YaFex | 2025-09-18 | Yes | $25.94 | 400pcs | $10376.0 | 17.63% | $1829.29 |
![]() | B0FRMJX354 | YaFex | 2025-09-18 | Yes | $28.71 | 300pcs | $8613.0 | 17.16% | $1478.0 |
![]() | B0GKMRKVWR | YaFex | 2026-01-30 | Yes | $39.99 | 100pcs | $3999.0 | 18.07% | $722.62 |
这个市场不适合进入,核心原因是已经进入价格战区,而且老品牌强势、真正的新品牌几乎没有成功样本。 新品总体盈利率只有51.95%,但新产品里真正“纯新品”盈利为0%,盈利主要集中在老品牌基于旧链接改款;对新品牌来说,只有JRZOO这一类新进品牌,2个新品全部亏损,说明新品牌想靠常规打法切入,胜率极低。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不该进入,尤其不适合小品牌。 近期新进入的品牌几乎没有真正跑通,市场已经进入高压竞争区;看起来不是靠创新打开空间,而是靠老品牌/旧链接反复堆货,且利润被压在很薄的区间里。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 2 | 7 | 3 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 2 | 3 | 0 | 0 | 0 | 9 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 2 | 3 | 3 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |