- Benchmark ASINB0GJDH1FFF
- MarketplaceUS
- Category ID1069456
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
不建议进入，这个市场已经接近价格战区，新品牌成功面很窄。 当前可见的新发布产品里，盈利率只有28.57%，而新品牌自己做的新发布成功率只有20%，意味着5个新品牌新款里只有1个跑通；更糟的是，最近入场的品牌大多都没跑通，市场不是在变宽，而是在变挤。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场：整体只有16.67%产品盈利，新上架产品盈利率也只有28.57%，而且新品牌新产品里80%是非盈利；这说明市场已经被旧品牌和强势品牌主导，新品牌要么打不过价格，要么需要明显的品牌力和营销砸钱。你的50万人民币预算可以做单个ASIN的前期铺货、物流和营销，但不足以覆盖长期品牌建设、研发和认证成本，尤其在这种竞争环境下，单靠预算进入风险很高。
证据很直接：市场投资难度被判断为中等，但利润难度是由价格竞争驱动，不是由稀缺机会驱动。高利润样本主要来自老品牌和强势品牌，例如 Scribbles That Matter 的 B0FXBBXPZG，售价$22.97，月销100，月营收约$22,970，利润率20.87%；VALOME 的 B0GJDH1FFF，售价$22.78，月销100，月营收约$22,780，利润率20.67%。但 VALOME 同品牌另一个新款 B0GXZC8YVT 已经失败；STEEL MILL AND CO. 的 B0G26SMPR2 也是新款失败，利润率虽有15.5%，却没有转化为稳定销售；Timber Box Design 的 B0GYPXCVLZ 利润率14.73%，月销50，月营收约$5,615，但同样是失败样本。这里没有出现可复制、低预算、稳定成功的“真小商家”路径，反而更像是价格战+品牌战市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?28.57%New listing success rate (old brands):50.00%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 免费/低成本数字日历与待办应用（如手机自带日历、Google Calendar、Microsoft To Do）：比纸质桌面收纳更容易搜索、提醒和同步，适合不想再买纸本的人。
- 打印版周计划/文件管理模板：用A4纸按需打印替代整本 planner 或 file organizer，成本更低、可按学期/项目随时更换。
- 白板/桌面备忘板+磁贴：比固定式桌面整理器更灵活，适合频繁改动任务和文件分类，且通常一次购买可长期复用。
- 活页夹+分隔页+标签贴：用最基础的文具组合替代成品文件整理器，获取更便宜，也更容易按课程、项目或部门自定义。
- 纸箱/文件盒/牛皮纸档案袋：属于更廉价、更易买到的收纳替代方案，适合临时或批量归档文件，不追求桌面展示感的用户。
- 简易收纳托盘/信件盘（基础款塑料或金属）：可用来暂放进出文件，比专用 desk organizer 更便宜，安装和使用门槛更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不适合进入，已经接近价格战区，且新品牌成功面极窄。 目前可见新品成功率只有28.57%，但新品牌新品成功率仅20%，新品牌新品失败率高达80%；更关键的是，近几个月新品里失败明显增多，说明竞争正在变重，而不是变好。
New products with Highest revenueVALOME
Recent Monthly Revenue (USD):$2,278.00(100pcs/month)B0GJDH1FFF (4.7/5 (2947 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsScribbles That Matter
Recent Monthly Revenue (USD):$2,297.00(100pcs/month)B0FXBBXPZG (4.5/5 (1160 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new productsLeast investment in new productsTimber Box Design
Recent Monthly Revenue (USD):$561.50(50pcs/month)B0GYPXCVLZ (5/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsSTEEL MILL AND CO.
Recent Monthly Revenue (USD):-(-)B0G26SMPR2 (4.6/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 国家公园风景插画，视觉辨识度高
- |
- 横向桌面便签，装饰感强
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- 适合喜欢自然主题的人群
B0GYPXCVLZ (5/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 蓝色绣球花风格，与常见极简款差异大
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- 信仰/祷告引导区，细分人群明确
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- 更偏情绪价值与礼物属性
B0G26SMPR2 (4.6/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，核心原因是新产品只有7个样本里，真正能看见利润的只有2个，而且全部集中在20%~30%区间，没有任何40%+高利润空间；同时新品牌新发布里，盈利率只有20%，亏损/未达标占到80%，说明新玩家进去后大概率先被市场吃掉。 对小商家和大品牌来说，这都不是好市场：小商家要么拼不过老品牌，要么得接受很强的营销压价；大品牌虽然有机会，但也只是“有钱能打”，不是“值得打”。
证据很直接。 当前可见的新发布盈利样本只有VALOME的B0GJDH1FFF，单品售价$22.78，最近月销100件，月利润$470.87，利润率20.67%，但它的品牌进入时间很新，说明这不是普通小卖家轻松复制的模型；另一个可赚钱的新发布是Scribbles That Matter 的 B0FXBBXPZG，售价$22.97，月销100件，月利润$479.39，利润率20.9%，但这是老品牌在新旧ASIN上做出的结果，早期投入高达$4168.30，其中广告就占$933.70，更像品牌力量+投放驱动，不是小商家低成本打法。反过来看，亏损和低利润样本里，Kamoy 的 B0F4QTT7ST、B0F62STHQ3 分别是-39.18%和-32.27%，Sweetzer & Orange 的 B07LC9SXG7 也只有-7.26%；而 BLU MONACO、HADIGU 这类产品利润率只有2%~4%，已经落入很典型的价格战区。整体市场利润分布里，已知利润样本中20%~30%只占少数，10%以下和亏损样本也不少，说明这是一个低利润、强竞争的环境，不是高回报市场。
结论：不要进入。 如果一定要看案例，大品牌只能参考 Scribbles That Matter 的 B0FXBBXPZG 和 VALOME 的 B0GJDH1FFF；小商家在这类市场里缺少真正的低门槛成功样本，且一旦想复制这些结果，预算往往不止500,000 CNY，还要额外承受品牌和投放成本。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FXBBXPZGScribbles That Matter2025-10-22Yes$22.97100pcs$2297.020.87%$479.39B0GJDH1FFFVALOME2026-01-23Yes$22.78100pcs$2278.020.67%$470.87
B07GC9YQLCTwo Tumbleweeds2018-09-04Yes$9.95100pcs$995.012.47%$124.08
B0DGF2SPL9Templatables2024-11-07Yes$13.9950pcs$699.516.07%$112.41Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FXBBXPZGScribbles That Matter2025-10-22Yes$22.97100pcs$2297.020.87%$479.39B0GJDH1FFFVALOME2026-01-23Yes$22.78100pcs$2278.020.67%$470.87#New Product Success Rates
Listing这个市场不值得进入：新品成功率低、利润分布偏中低、老牌强势，新品牌并没有形成可复制的低门槛机会。 现有数据里，整体可判定的产品只有16.67%盈利，新品里也只有28.57%盈利；更关键的是，新品牌新品成功率只有20%，失败率高达80%，而老品牌新品成功率虽有50%，但成功几乎集中在少数强势老牌，说明这是一个对新人不友好的高压市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Scribbles That MatterVALOMENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Timber Box DesignTemplatablesSTEEL MILL AND CO.VALOMESUNEE#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经进入高竞争、低成功率的状态。 近期新品几乎没有形成稳定的赚钱窗口，新品牌成功率只有20%，而失败率高达80%；同时新进入品牌里只有VALOME一家公司做出单款盈利，且其余新品牌全部亏损，说明不是普遍机会，而是少数品牌靠更高投入或更强品牌力硬挤出来的结果。
证据很直接：近几个月新品进入在增多，但盈利没有同步改善，反而更像价格战和筛选战。 2026年2月、4月出现了多家新品牌入场却都未盈利，分别包括Templatables、SUNEE、Timber Box Design、VALOME；同期只有VALOME的B0GJDH1FFF能跑通，单款售价22.78美元、月收入约2278美元、月销量100，但它属于新品牌里的少数成功样本，不能当作小商家模板。相反，B0G26SMPR2（STEEL MILL AND CO.）售价12.95美元、B0GYPXCVLZ（Timber Box Design）售价11.23美元都没跑通，说明靠低价和基础差异已经不够。市场里的经典可复制款是Two Tumbleweeds的B07GC9YQLC，1326条评价、售价9.95美元、月收入约995美元，明显是老品牌凭品牌力和旧链接优势吃掉市场；BLU MONACO的B0D7MS78NL虽然有182条评价、售价9.99美元，仍未盈利，说明这类通用款已经非常拥挤。
给你的判断：大品牌也不是好机会，小品牌更不该进；如果硬要做，基本只能走高投入、强品牌、强差异化路线。 这个类目当前不是“自然成长型机会”，而是“少数老牌稳守、少数新品牌高投入突围、其余大量新进入失败”的格局。你当前预算500000 CNY看起来足够启动单款，但不足以保证长期品牌投入、研发和认证成本；以现有数据看，成功更像是高预算营销+品牌势能驱动，而不是普通新卖家能轻松复制的成功。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 1 2026 0 0 0 0 1 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 1 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 1 0 0 0 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTwo TumbleweedsB07GC9YQLC (4.6/5 (1326 Reviews))Weekly Planner Pad - Undated 6x9" Weekly To-Do List Notepad with Calendar and Task List, Perfect Desk Organizer for School & Work | 50 Tear Off Sheets
This listing is deemed profitablePrice (USD)$9.95Released TypeOld Release (2018-09-04)Brand is an old entry in this marketSize and Weight22.9 x 15.3 x 0.9 cm, 200.00gProfitable Factors
Established brand with longevityBased on old ASINLow pricing strategyDesign & Appearance
6x9英寸便携小尺寸，适合桌面与随身携带Key Buying Motive
顶部3项重点任务+日历+习惯追踪的简洁周计划布局Target Customers
适合需要低价、轻量化周计划管理的学生、上班族和日常轻办公人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$995.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.92% / 12.47%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.12% / 2.67%Peak / Non PeakSales & BSR Performance
TemplatablesB0DGF2SPL9 (4.8/5 (37 Reviews))Templatables Monthly To Do List Notepad | Monthly Planner Desk Pad, Brain Dump, Organizer and Priority List | 50 Undated Tear Away Sheets | A4 (Rainbow)
This listing is deemed profitablePrice (USD)$13.99Released TypeOld Release (2024-11-07)Brand is an old entry in this marketSize and Weight29.6 x 21.2 x 1.2 cm, 410.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
彩虹渐变配色，视觉上比常规黑白/极简款更醒目, A4横向月视图版式，整页月历式脑暴/待办布局；与常见周计划本相比更偏“月度总览”Key Buying Motive
月度一页总览，适合按月统筹任务与优先级；50张撕页可覆盖多年使用Target Customers
适合偏好月度统筹、需要把整月任务集中在一页管理的办公/居家用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$699.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.57% / 16.07%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.71% / 1.78%Peak / Non PeakSales & BSR Performance
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