- Benchmark ASINB0F9KP86DD
- MarketplaceUS
- Category ID490755011
- Analyzed Products
- Keywordlined journal notebook, hardcover journal notebook, a5 lined notebook
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战区，而且新品牌几乎没有成功样本。 现有数据里，新发布产品盈利率是0%，新品牌样本只有2个却全部失利；这不是可复制的增长期，而是竞争持续加剧、利润被压薄的市场。
- 竞争强度很高：新发布产品利润区间只到-7.71%到4.23%，几乎没有健康利润空间；29个新发布里，全部都没有跑出盈利，说明现在进场基本只能先亏着打。
- 品牌结构已经偏向老牌主导：PAPERAGE 这类老品牌有29个盈利产品，整体盈利率高达90.62%，说明这个类目里真正吃到利润的是已经建立起品牌和渠道的玩家；但这不代表新玩家能轻松跟上，反而说明门槛已经被老品牌抬高。
- 新品牌没有真正可抄的成功样本：KWULP 9个新产品全部亏损，Of a Happy Kind 2个新产品也全部亏损；你要的小商家成功案例（<300评论且真实盈利）基本没有。唯一接近销量的 Of a Happy Kind B0F9KP86DD 有332条评论，已超过安全线，而且利润率是-16.28%，应按“高压竞争/疑似激进打法”看待，不是小商家成功案例。
- 入场成本现实但不划算：单个新ASIN前期预算约1132.64到6316.03美元，常见中位约4054.20美元。你的50万人民币预算足够做单品起步，但不够改变这个市场的胜率，尤其还没算研发、品牌和认证成本。
- 趋势在恶化，不是在变好：2025到2026持续有新品牌和新产品进入，但新增几乎都落在亏损区，说明市场不是在扩张，而是在变成更激烈的价格竞争。
结论很直接：大品牌不要进，小商家也不要进。 如果你硬要做，只有靠明显差异化、渠道优势或大规模投放才可能活下来，但按当前数据，这个类目不适合正常进入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这不是一个适合进入的市场，原因很直接——已经进入价格战区，而且新品牌几乎没有成功样本。 你的50万人民币预算是够做单个ASIN前期入场的，但不够改变这个市场的胜率；按当前数据，不建议推进。
Early sourcing + logistics + marketing budget (USD)$1,132.64 - $6,316.03Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?62.06%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 普通螺旋装订练习本/笔记本：通常更便宜、货源更多，适合日常书写、课堂记笔记和草稿记录；对不追求硬壳质感的用户是最直接替代。
- 活页笔记本/活页替芯系统：比整本硬壳本更灵活，能随时增删页面，适合需要分类整理、长期复用封面的用户；有时单次补充成本更低。
- 可打印的线稿内页 + 旧文件夹/夹板：用户直接打印A5或A5相近尺寸的横线纸，配合家里已有的文件夹、夹板或封套使用，成本最低且获取容易。
- A5尺寸平装线圈本：保留A5和横线书写体验，但价格通常低于硬壳本，也更轻便，适合学生和办公记录。
- 数字笔记应用（手机/平板/电脑）：如备忘录、OneNote、Notion、Google Keep 等，几乎零新增购置成本，检索和同步更方便，适合临时记录或轻量写作。
- 可替换的通用办公记录工具：如白纸打印稿、便签纸、桌面记事板，便于随手记和快速丢弃，不需要专门购买硬壳日记本。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌几乎全军覆没，且正在快速堆积新入场，已经进入高风险的价格战区。 公开可见的新品牌样本里，2026年新增新品几乎全部不赚钱，整体新上架盈利率为0%，市场盈利产品占比只有25.76%；最近几个月的新上架数量持续增加，但新增新品的盈利信号没有跟上，说明竞争在加剧而不是变健康。
Least investment in new productsNew products with Highest revenueMost investment in new productsKWULP
Recent Monthly Revenue (USD):-(-)B0H6DQFS2MBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$386.00(50pcs/month)B0GTD8QGNL (4.8/5 (60 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$819.00(100pcs/month)B0GTDFGTPF (4.8/5 (57 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsPAPERAGE
Recent Monthly Revenue (USD):$50,900.00(5000pcs/month)B07L4JCG7T (4.8/5 (33178 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$11,990.00(1000pcs/month)B0CG28KM9Y (4.8/5 (33176 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$10,584.00(900pcs/month)B0CKTNVJBP (4.8/5 (33178 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsOf a Happy Kind
Recent Monthly Revenue (USD):-(-)B0FNW4CG4YBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$3,072.00(300pcs/month)B0F9KP86DD (4.7/5 (332 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- A6袖珍尺寸，外观和中号本差异明显
- |
- 绿色复古皮面更醒目，便携感强
- |
- 适合随身记录，点击和购买动机强
B0GSZJXNV7 (4.8/5 (7868 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 三本装与单本差异大，组合感更强
- |
- 酒红/浅灰/海军蓝配色更适合办公送礼
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- 高客单一次备货，适合批量购买
B0CG21H8VT (4.8/5 (2805 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌几乎没有成功样本，整体已经进入明显的价格战/过度竞争状态。 新品的盈利率为0%，新发布产品的可盈利区间几乎只停在0%~10%，而新品牌进入后没有任何可验证的盈利案例；这意味着无论大品牌还是小商家，现在进场都很难靠正常打法做成。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07L4JCG7TPAPERAGE2019-01-21Yes$10.185000pcs$50900.019.9%$10129.1
B07L4KMFXFPAPERAGE2019-01-21Yes$11.39900pcs$10251.023.43%$2401.81
B0BLHW4KRYPAPERAGE2022-12-08Yes$11.99800pcs$9592.024.96%$2394.17B0CG28KM9YPAPERAGE2023-08-25Yes$11.991000pcs$11990.017.12%$2052.69
B08FC2PM9MPAPERAGE2020-09-28Yes$10.22900pcs$9198.020.03%$1842.36B0CKTNVJBPPAPERAGE2023-10-22Yes$11.76900pcs$10584.016.27%$1722.02
B08FC2VFLFPAPERAGE2020-09-28Yes$11.99550pcs$6594.524.94%$1644.67
B07L4FWZLPPAPERAGE2019-01-29Yes$11.99550pcs$6594.524.2%$1595.87
B07Q7957C3PAPERAGE2019-06-05Yes$11.51550pcs$6330.523.79%$1506.03
B0CYQXX3CNPAPERAGE2024-04-07Yes$11.99700pcs$8393.016.93%$1420.94
B0D5DRCYY3PAPERAGE2024-06-04Yes$11.99700pcs$8393.016.93%$1420.94
B0C4VSZYRMPAPERAGE2023-07-15Yes$16.99550pcs$9344.514.73%$1376.45
B0C4W1Y6ZKPAPERAGE2023-07-11Yes$16.99550pcs$9344.514.53%$1357.76
B0CKTQ9W8KPAPERAGE2023-10-22Yes$11.99600pcs$7194.017.13%$1232.34
B09NML33DRPAPERAGE2021-12-24Yes$11.99600pcs$7194.016.93%$1217.95
B09NMKZKKCPAPERAGE2021-12-15Yes$11.99400pcs$4796.024.92%$1195.17
B0C4VQFZXSPAPERAGE2023-07-11Yes$16.12550pcs$8866.012.62%$1118.89
B0D5DT8C35PAPERAGE2024-06-04Yes$11.99550pcs$6594.516.15%$1065.02
B0CG26F67JPAPERAGE2023-08-25Yes$11.99550pcs$6594.515.34%$1011.6
B08FC436JZPAPERAGE2020-09-28Yes$11.99500pcs$5995.016.36%$980.79Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0F9KP86DDOf a Happy Kind2025-08-06No$10.24300pcs$3072.0-16.28%$-500.12
B0FHB1GXNDComix2025-12-01No$6.99200pcs$1398.0-12.09%$-169.01
B0GTDBXDZTKWULP2026-04-29No$7.21150pcs$1081.5-13.09%$-141.56
B0GTDJVH27KWULP2026-04-29No$8.49200pcs$1698.0-4.2%$-71.31B0GTD8QGNLKWULP2026-06-15No$7.7250pcs$386.0-7.44%$-28.71B0GTDFGTPFKWULP2026-05-19No$8.19100pcs$819.0-2.9%$-23.75
B0GTD8Z7LXKWULP2026-05-19No$8.33100pcs$833.0-1.99%$-16.57
B0GTDFM745KWULP2026-05-19No$8.54200pcs$1708.0-0.73%$-12.46
B0GTD8QGNKKWULP2026-05-19No$8.46200pcs$1692.0-0.48%$-8.12
B0FT7HYQ8Y&And Per Se2025-11-29No$8.2750pcs$413.5-0.95%$-3.92
B0FJXWBSPJCAGIE2025-08-06No$12.56100pcs$1256.00.53%$6.66
B0FS1183W7&And Per Se2025-12-13No$8.67100pcs$867.00.79%$6.85B0GSZJXNV7Biuwory2026-04-29No$7.77100pcs$777.07.8%$60.61
B0GSZG5LRDBiuwory2026-04-29No$7.87350pcs$2754.55.05%$139.11
B0GTDCMJXPKWULP2026-06-03No$7.99200pcs$1598.09.6%$153.41
B0GXKRN5J8Biuwory2026-05-23No$8.99350pcs$3146.56.21%$195.4
B0GXL26H9YBiuwory2026-05-23No$8.99350pcs$3146.56.45%$202.95
B0FM3YQD4S&And Per Se2025-08-27No$7.3-pcs$--10.67%$-
B0GVZ22BLD&And Per Se2026-06-26No$8.79-pcs$-0.07%$-
B0GXKQ8Z5LBiuwory2026-05-23No$8.99-pcs$-13.68%$-#New Product Success Rates
Listing这个市场不值得进入，已经是明显的超饱和+价格战市场。 目前新产品整体盈利率只有25.76%，但所有已识别的新发布产品盈利率是0%，说明新进入者几乎没有跑通；而且样本里新品牌和老品牌的新发布产品全部都没盈利，市场不是“还有机会”，而是“谁进来都在烧钱”。
证据很直接：新品牌里，KWULP 9个新产品全部亏损，Of a Happy Kind 2个新产品全部亏损；老品牌里，Comix、CAGIE、Biuwory、&And Per Se 的新产品也全部亏损。按时间看，2025年出现7个新产品、2026年新增9个新产品、11个新品牌型旧链接新上架，新增主要都在变成非盈利，说明不是增长期而是竞争加剧期。真正能看到的单品里，B0F9KP86DD（Of a Happy Kind）月销300、月营收3072美元，但利润率是-16.3%，早期投入3563.52美元仍然亏500.12美元；它已有332条评价，超过你要求的“真实小商家”安全线，且接近你定义的高风险评论区间，不能当作小商家成功案例。这个市场要做出可复制成功，至少得准备约1132.64到6316.03美元的入场预算，Median约4054.20美元，但在当前环境下这笔钱只够前期起盘，不足以抵消后续品牌和差异化投入。
结论：不要进。 大品牌也不适合，因为它们面对的是持续亏损的新发布和明显的价格战；小商家更不适合，因为没有看到任何“<300评论、真实、且盈利”的合法成功样本，反而看到的是高投入、低利润、靠销量硬撑的亏损样本。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
&And Per SeBiuworyKWULPOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显过热且偏向价格战。核心结论很直接：最近新品牌几乎没有跑通，近两年的新增品牌里，能做出稳定盈利的几乎为零；同时最近的新进入者大量集中在亏损区，说明难度在继续上升，不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 2 0 0 0 0 6 2026 1 4 4 0 0 0 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 0 1 0 0 0 0 3 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 1 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 1 0 2 0 0 0 0 1 2026/5 0 4 1 0 0 0 0 3 2026/6 0 0 1 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
PAPERAGEB0C4VS9HL3 (4.8/5 (605 Reviews))PAPERAGE Lined Journal Notebook, (Burgundy), 252 Pages, Medium 5.6 in x 8 in - 100 GSM Thick Paper – Hardcover Journaling Notebook for Work, School & Note Taking
This listing is deemed profitablePrice (USD)$16.99Released TypeOld Release (2023-07-11)Brand is an old entry in this marketSize and Weight20.2 x 14.3 x 2.2 cm, 472.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
酒红色封面，比常见黑色/海军蓝更显成熟稳重，适合礼品和商务场景, 5.6 x 8英寸中号硬壳横线本，252页，比同类160页版本更耐用、使用周期更长Key Buying Motive
252页厚纸横线内页，配合100gsm纸张，兼顾长周期记写和较少透墨Target Customers
需要更长使用周期的高频记笔记用户，如工作记录、课程笔记和长期日记人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,398.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.13% / 14.54%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.41% / 0.99%Peak / Non PeakSales & BSR Performance
PAPERAGE Lined Journal Notebook, 3 Pack, (Burgundy, Light Grey, Navy), 160 Pages, Medium 5.6 in x 8 in - 100 GSM Thick Paper – Hardcover Journaling Notebook for Work, School & Note Taking
This listing is deemed profitablePrice (USD)$23.16Released TypeOld Release (2023-09-01)Brand is an old entry in this marketSize and Weight21.0 x 15.2 x 5.7 cm, 1039.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
三色套装配色（酒红、浅灰、海军蓝）更适合办公与送礼场景, A5中号硬壳线圈/线装风格的经典商务外观，配套书签、弹性束带与标签贴，整体更偏“高端实用型”Key Buying Motive
三本装、100GSM厚纸、可平摊、内袋和标签贴，兼顾工作/学校/记录Target Customers
偏向需要批量备本的办公室用户、学生以及有送礼需求的记事本买家Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,632.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.30% / 13.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-11.57% / -8.54%Peak / Non PeakSales & BSR Performance
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