
这个市场不值得进入,原因很直接:新品牌样本只有7个,但新品牌新上架成功率只有26.67%,整体新上架成功率也只有20%,而且78.57%的新产品不赚钱,已经是明显的高竞争、低容错市场。 更关键的是,虽然少数产品还能做到30%上下毛利,但这不是普遍机会,而是少数品牌靠差异化外观、功能细节和老品基础硬打出来的结果;如果现在进场,普通打法很难跑通。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个适合进入的市场:整体已经偏拥挤,且新品牌成功率很低,500000元预算可以做单个ASIN的前期启动,但不足以改变长期竞争格局。 现有数据里,整体可判定为盈利的产品只有25%,新上架产品里只有20%能跑出盈利;更关键的是,新品牌新上架盈利率只有26.67%,而新品牌新上架非盈利率高达73.33%,这说明新入场大多数都没跑通。
预算角度看,用户有钱做,但不代表值得做。 代表性成功款里,KUBENZA 的 B0GJLD2C5W 与 B0GJL4VBXG 单价约35.62~35.63美元,毛利率约31.1%~31.22%,月销200~300件,月营收约7124~10689美元;但同品牌新款 B0GJL3JTV3 直接失败,且 Keshavi Naturals 的 B0GC15VYHF、B0GBZWYVYX 也全部不盈利。老品牌 BIFFELY 的 B0D91MVL5P 以约29.06美元、29.3%毛利、775条评论、月销5000件、月营收14530美元维持强势,说明这个市场更像是老牌占位,新品牌要挤进去必须烧钱做品牌和流量,500000元只够前几个月启动,不足以覆盖研发、包装升级、认证和长期投放。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经接近饱和且明显有价格战风险。 新品牌一共只有7个,但新品牌新上架产品15个里只有4个真正跑通,成功率26.67%,看起来不是“全盘失败”,但失败面仍然很大;更关键的是,真正能拿来当小卖家参考的成功案例只有少数,且不是老牌资源型玩家都能复制。
这个市场不值得进入,已经明显偏向饱和和价格战。 新品里只有20%能赚钱,78.57% 的新品不赚钱;更关键的是,能拿到高利润的新品几乎都来自少数品牌在做“老牌能力+差异化+高投入”,不是普通小卖家能轻松复制的路径。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D91MVL5P | BIFFELY | 2024-08-09 | Yes | $29.06 | 5000pcs | $145300.0 | 29.3% | $42572.9 |
![]() | B0CHFBWRMX | AVA DESIGNZ | 2023-09-06 | Yes | $52.84 | 1000pcs | $52840.0 | 38.16% | $20163.75 |
![]() | B0F812W3P8 | LIVINGNISH | 2025-05-08 | Yes | $47.5 | 900pcs | $42750.0 | 37.8% | $16159.5 |
![]() | B079ZL8FS3 | Kosdeg | 2018-02-22 | Yes | $54.95 | 650pcs | $35717.5 | 40.21% | $14362.01 |
![]() | B0FPFCLTT5 | LIVINGNISH | 2025-08-28 | Yes | $49.15 | 600pcs | $29490.0 | 38.24% | $11276.98 |
![]() | B07MNR63KG | Otiem | 2018-12-25 | Yes | $50.18 | 500pcs | $25090.0 | 37.11% | $9310.9 |
![]() | B0C2ZJR5W4 | Artisan's Anvil | 2023-04-19 | Yes | $34.62 | 700pcs | $24234.0 | 33.12% | $8026.31 |
![]() | B07MNR9NKW | Otiem | 2018-12-25 | Yes | $50.21 | 400pcs | $20084.0 | 37.03% | $7437.11 |
![]() | B08F39VGBB | PRURA | 2020-08-01 | Yes | $32.63 | 400pcs | $13052.0 | 33.83% | $4415.5 |
![]() | B0GSLLXVK2 | WILLOWCRAFT | 2026-03-14 | Yes | $28.68 | 500pcs | $14340.0 | 29.79% | $4271.89 |
![]() | B0CFQJJS8J | CRAFTED COPPER | 2024-02-27 | Yes | $37.94 | 300pcs | $11382.0 | 33.01% | $3757.2 |
![]() | B0G1CXDKMV | Artisan's Anvil | 2025-11-07 | Yes | $34.54 | 300pcs | $10362.0 | 33.2% | $3440.19 |
![]() | B0GJLD2C5W | KUBENZA | 2026-01-24 | Yes | $35.63 | 300pcs | $10689.0 | 31.22% | $3337.11 |
![]() | B0DGF4NJDB | Taluka With T Logo | 2024-09-08 | Yes | $26.95 | 400pcs | $10780.0 | 30.06% | $3240.47 |
![]() | B0GJL4VBXG | KUBENZA | 2026-01-24 | Yes | $35.62 | 200pcs | $7124.0 | 31.1% | $2215.57 |
![]() | B0D6R1VXF5 | BOLD & DIVINE | 2024-06-11 | Yes | $33.52 | 200pcs | $6704.0 | 32.73% | $2194.22 |
![]() | B09MD5YF6Z | INDTRESOR | 2021-11-22 | Yes | $38.7 | 100pcs | $3870.0 | 36.56% | $1414.88 |
![]() | B0CFFBTTNJ | HOMEZY | 2023-08-11 | Yes | $17.73 | 400pcs | $7092.0 | 19.7% | $1397.13 |
![]() | B0FGZ216CF | Craft Helm | 2025-07-08 | Yes | $46.31 | 50pcs | $2315.5 | 34.25% | $793.06 |
![]() | B09MD5PVM4 | INDTRESOR | 2021-11-22 | Yes | $39.99 | 50pcs | $1999.5 | 37.51% | $750.02 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FPFCLTT5 | LIVINGNISH | 2025-08-28 | Yes | $49.15 | 600pcs | $29490.0 | 38.24% | $11276.98 |
![]() | B0GSLLXVK2 | WILLOWCRAFT | 2026-03-14 | Yes | $28.68 | 500pcs | $14340.0 | 29.79% | $4271.89 |
![]() | B0G1CXDKMV | Artisan's Anvil | 2025-11-07 | Yes | $34.54 | 300pcs | $10362.0 | 33.2% | $3440.19 |
![]() | B0GJLD2C5W | KUBENZA | 2026-01-24 | Yes | $35.63 | 300pcs | $10689.0 | 31.22% | $3337.11 |
![]() | B0GJL4VBXG | KUBENZA | 2026-01-24 | Yes | $35.62 | 200pcs | $7124.0 | 31.1% | $2215.57 |
![]() | B0GRTLKKTN | Swadora | 2026-03-09 | Yes | $28.32 | 100pcs | $2832.0 | 25.87% | $732.64 |
这个市场不值得进入:新品牌新产品成功率只有20%,但新产品整体失败率高达78.57%,而且老品牌新产品成功率只有15.38%,说明这是一个高竞争、低容错的市场。 更关键的是,新品牌里真正靠“全新上架”成功的只有4个样本,失败却有11个;老品牌成功也主要集中在少数成熟品牌,进入门槛并不低。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经进入高风险价格战区,不适合现在入场。 新品牌只占7个,但最近一年新发布产品里只有20%真正跑通,且新品牌样本里73.33%是失败品;更关键的是,最近发布的非盈利产品明显增多,说明竞争正在变硬而不是变好。
从时间线看,2025年几乎没有新成功,2026年虽有少量成功,但成功更多集中在少数款式和少数品牌上:KUBENZA的B0GJLD2C5W与B0GJL4VBXG单品利润率都在31%上下,月销分别约300和200,WILLOWCRAFT的B0GSLLXVK2利润率约31.22%,月销约300;Swadora的B0GRTLKKTN利润率约31.1%,但月销只有100+级别,证明能赚钱,但不是低门槛普遍机会。反过来,LemonRoad的B0G94QPRRG、Keshavi Naturals的B0GC15VYHF/B0GBZWYVYX、CopperCulture的B0DBVVFRBY/B0FBRKWVVF、Journal -G的B0GKY48P8B/B0GKYSRDB2/B0GKY2Q6ZZ都落入非盈利,且多数新品利润率不达可接受线或销量不足;这说明市场不是“新手友好”,而是少数旧套路+少量差异化设计才有机会。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 16 |
| 2026 | 0 | 0 | 0 | 0 | 2 | 2 | 0 | 8 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 6 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/3 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |