- Benchmark ASIN153196284X
- MarketplaceUS
- Category ID1069456
- Analyzed Products
- Keywordoffice supplies, desk supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是明显的价格竞争区间，而且对新品牌不友好。 现有数据里，新上架产品只有18.00%能跑成盈利，82.00%都没跑出来；新品牌新发布的盈利率更低，只有11.63%，说明这不是“低门槛新市场”，而是需要持续投放、持续改款和更强资源的赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：不适合进入。 这个市场已经进入明显的价格竞争区间，且新品牌成功率偏低；你目前50万人民币的预算虽然能覆盖少数ASIN的前期铺货与投放，但不足以支撑长期硬拼，尤其不适合以“小品牌”方式硬闯。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?14.00%New listing success rate (old brands):57.14%New listing success rate (new brands):11.63%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 免费或低成本数字日历/待办清单应用（如手机自带日历、Google Calendar、Microsoft To Do），适合需要学年规划但不想购买实体本的人，且可跨设备同步、搜索方便。
- 可打印的学年计划模板（PDF/Excel/Notion模板），用户只需自行打印或手写，成本通常低于成品装订规划本，也更容易按个人习惯定制版式。
- 白板式桌面周计划板/磁性计划表，适合办公桌快速记录本周安排与会议，不必翻页，重复使用，长期成本更低。
- 普通笔记本 + 自定义分栏书写（如横线本/点阵本），通过简单分区手写月计划和周计划，价格更低、购买更容易，也更灵活。
- 便签本/索引贴组合，用于分散的任务提醒和临时日程安排，入门门槛低，适合只需轻量记录、不需要完整年度规划的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：竞争已经接近价格战，且对新品牌不友好。 现有样本里可清晰判断的产品中，只有16.67%是盈利的，新上架产品盈利率也只有18.00%；更关键的是，新品牌的新发布盈利率只有11.63%，而老品牌的新发布盈利率高达57.14%，说明这个赛道几乎是老品牌靠资源和旧链接改款在吃红利，新品牌硬闯成功率很低。
给大品牌的结论也一样：可以做，但不是“轻松做”，而是必须带着资源、品牌和持续投放进去。 例如 SKUDUE 这种老品牌，盈利款 B0GWQGS3SW、B0GWQ8J5SW、B0GWQHJFH9、B0GWQ831ML 都集中在 16.03–16.15 美元，单品月销 100–500、月营收 160,700–807,500；但它的非盈利新款 B0GWQCXV8B、B0GWQF4SWW 只剩 8.15% 和 8.88% 利润率，B0FHH2P6X3 这类老款直接没站住。VALOME 作为新品牌，真正能打的只有 B0GJDH1FFF（$22.78，20.67% 利润，月销100，月营收227,800）、B0H1L5S391（$17.64，11.56% 利润，月营收176,400）和 B0H1L21JWV（$15.67，23.18% 利润，月营收313,400），但它同时有 14 个非盈利款，说明新品牌在这里必须靠大量试错和上新堆出来，不是单个 ASIN 就容易跑通。
对你最重要的判断：小商家不要进。 真正适合作为小商家参考的成功样本只有 Hadley Designs 的 B0DVH4YVRQ，229 条评论、月营收 443,400、售价 $14.78，靠的是“可爱插画封面 + 两年纯月历 + 大留白备注区 + 低价”；但它也已经接近成熟打法，不是轻资产随便复制就能赢。可复制的方向只有两条：大品牌学 SKUDUE/VALOME 的“旧款基础上做封面和功能微差异”，小商家若硬要试，只能照着 B0DVH4YVRQ 这种低评论、低价、强视觉差异的路线做极窄切口；否则这个市场就是老品牌主导、低利润、强同质化、且明显不适合小商家进入。
Most investment in new productsNew products with Highest revenueLeast investment in new productsVALOME
Recent Monthly Revenue (USD):$3,134.00(200pcs/month)B0H1L21JWV (4.7/5 (857 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$2,278.00(100pcs/month)B0GJDH1FFF (4.7/5 (2947 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,764.00(100pcs/month)B0H1L5S391 (4.7/5 (2919 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsSKYDUE
Recent Monthly Revenue (USD):$8,075.00(500pcs/month)B0GWQGS3SW (4.7/5 (485 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,607.00(100pcs/month)B0GWQ8J5SW (4.7/5 (480 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,603.00(100pcs/month)B0GWQHJFH9 (4.7/5 (483 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsZOTIA
Recent Monthly Revenue (USD):-(-)B0GGZ55SQ4 (4.7/5 (781 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GS5NFH7K (4.8/5 (224 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GS5ZGNCL (4.8/5 (224 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 彩色手绘插画和鼓励性封面，视觉更有记忆点
- |
- 仅月视图+大日期格，风格与常见周月计划本明显不同
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- 7x10尺寸，偏可爱家用/办公手帐风，吸引喜欢情绪价值的用户
B0DVH4YVRQ (4.6/5 (229 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色专业封面，与彩色花卉/手绘风差异大
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- Letter大开本8.5×11，桌面感强，适合重度记录
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- 学年制周月双视图，功能与小尺寸月历本区隔明显
B0GJDH1FFF (4.7/5 (2947 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品利润主要卡在10.61%~21.81%，但真正能跑出来的新品只有18%，而且前20名里大量产品只是在10%~20%低利润区间挣扎，已经是明显的价格战市场。 更关键的是，6个新品牌、2个老品牌里，能赚钱的案例几乎都靠“旧款改造+功能小升级+更强包装/视觉”，小品牌想不靠强营销和持续投入去赢，难度很高。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DVH4YVRQHadley Designs2025-11-07Yes$14.78300pcs$4434.021.49%$952.87B0GWQGS3SWSKYDUE2026-04-10Yes$16.15500pcs$8075.011.11%$897.14B0H1L21JWVVALOME2026-05-13Yes$15.67200pcs$3134.023.18%$726.47B0GJDH1FFFVALOME2026-01-23Yes$22.78100pcs$2278.020.67%$470.87B0H1L5S391VALOME2026-05-13Yes$17.64100pcs$1764.011.56%$203.92
B0GJDJBFZ4VALOME2026-01-23Yes$21.0150pcs$1050.518.02%$189.31B0GWQ8J5SWSKYDUE2026-04-10Yes$16.07100pcs$1607.011.05%$177.58B0GWQHJFH9SKYDUE2026-04-10Yes$16.03100pcs$1603.010.93%$175.21
B0GWQ831MLSKYDUE2026-04-10Yes$15.73100pcs$1573.010.16%$159.82Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0DVH4YVRQHadley Designs2025-11-07Yes$14.78300pcs$4434.021.49%$952.87B0GWQGS3SWSKYDUE2026-04-10Yes$16.15500pcs$8075.011.11%$897.14B0H1L21JWVVALOME2026-05-13Yes$15.67200pcs$3134.023.18%$726.47B0GJDH1FFFVALOME2026-01-23Yes$22.78100pcs$2278.020.67%$470.87B0H1L5S391VALOME2026-05-13Yes$17.64100pcs$1764.011.56%$203.92B0GJDJBFZ4VALOME2026-01-23Yes$21.0150pcs$1050.518.02%$189.31B0GWQ8J5SWSKYDUE2026-04-10Yes$16.07100pcs$1607.011.05%$177.58B0GWQHJFH9SKYDUE2026-04-10Yes$16.03100pcs$1603.010.93%$175.21B0GWQ831MLSKYDUE2026-04-10Yes$15.73100pcs$1573.010.16%$159.82#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战/饱和区。 新品牌整体新上架成功率只有11.63%，但非盈利新上架高达88.37%；全市场可识别盈利产品只有16.67%，说明大多数新品都在亏，竞争已经很重。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
VALOMESKYDUEHadley DesignsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
VALOMETajaZOTIAOther#Success Rate by Entry Time
Listing这个市场已经明显偏向过热，且对新进入者不友好；虽然少数新品牌能做出单品成功，但整体成功率只有18.00%，新品牌新上架里有88.37%没跑出来，最近更是从2025年的少量成功，迅速变成2026年大量失败，典型是竞争加剧而不是机会扩张。 你现在不应该把它当成适合快速切入的市场，尤其不是低预算就能稳定复制的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 3 2026 0 0 2 6 2 0 0 36 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 1 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 1 1 0 0 19 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 7 2026/4 0 0 2 4 0 0 0 2 2026/5 0 0 0 1 1 0 0 8 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHadley DesignsB0DVH4YVRQ (4.6/5 (229 Reviews))2026-2027 Monthly Planner - 2 Year Monthly Planner 2026-2027, Month Calendar Planners from Jan 2026 to Dec 2027, 26-27 Academic Planners for School, Cute Planning Supplies for Home & Office
This listing is deemed profitablePrice (USD)$14.78Released TypeNew Release (2025-11-07)Brand is a new entry in this marketSize and Weight25.5 x 18.0 x 1.2 cm, 322.00gProfitable Factors
Distinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
彩色手绘插画与鼓励性封面语，整体风格明显更偏可爱和情绪价值, 7x10尺寸、螺旋装订的两年纯月历排版，强调大日期格与大量留白备注区Key Buying Motive
仅保留月视图，适合跨两年长周期规划，页面更简单直接Target Customers
偏好可爱风、纸质手帐并需要家居/办公室兼用的女性、教师、家长和学生Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,434.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.43% / 21.49%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight8.81% / 10.87%Peak / Non PeakSales & BSR Performance
Planner 2026-2027, Weekly and Monthly Academic Year Calendar Planner, July 2026 - June 2027, Daily Agenda Book for Office School Supplies, Letter Size(8.5'' x 11'')
This listing is deemed profitablePrice (USD)$22.78Released TypeNew Release (2026-01-23)Brand is a new entry in this marketSize and Weight28.8 x 22.1 x 1.9 cm, 608.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色封面，偏专业办公风格, Letter大开本8.5'' x 11''，适合桌面书写；侧边月份标签便于快速翻页Key Buying Motive
学年制（7月到次年6月）周月双视图，适配学校/办公室年度规划Target Customers
更适合需要大版面记录的学生、教师和办公室重度计划用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,278.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.40% / 20.67%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.39% / 7.66%Peak / Non PeakSales & BSR Performance
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