- Benchmark ASIN153196284X
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordplanner, weekly monthly planner, hardcover planner
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显过热。 新品整体看起来还有利润空间，但真正能跑出来的主要是老牌和少数新品牌里的少数款；对新进入者来说，常规打法很难赢，尤其小商家基本没有稳妥入口。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 新品牌新上架成功率只有19.23%，失败率高达80.77%；同时，旧品牌新上架成功率高达56.86%，说明利润主要被老品牌吃走，新品牌很难靠正常打法突围。
Early sourcing + logistics + marketing budget (USD)$1,241.11 - $6,583.26Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?56.66%New listing success rate (old brands):56.86%New listing success rate (new brands):19.23%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 免费/低价的数字日历应用（如手机自带日历、Google Calendar、Outlook Calendar）配合任务提醒，比纸质周月计划本更容易同步、多设备可用，且通常零成本。
- 云笔记/待办应用的基础版（如Notion、Todoist、Microsoft To Do、Apple Reminders）可同时做周计划、月视图和清单管理，学习成本低于购买实体硬壳计划本。
- 可打印的周计划/月计划模板，用户按需下载后自行打印装订，成本远低于整本计划本，也更灵活可替换。
- 白板日程管理方案（白板+可擦笔+磁贴/便签），适合家庭或办公桌场景，重复使用、修改方便，初次投入通常低于高价硬壳计划本。
- 简化型日程工具组合：便签纸+索引卡+普通笔记本，通过分区记录周/月目标与待办，价格最低、获取最容易，适合不想固定格式的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经明显过热。 头部新品牌已经把竞争打成“高投入换流量”的局面，而新品牌里真正站得住的产品很少；对小商家来说，这不是低成本可复制的机会。
New products with Highest revenueCAGIE
Recent Monthly Revenue (USD):$5,964.00(200pcs/month)B0GWPV2R6P (4.6/5 (133 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,062.00(100pcs/month)B0GWPXJDQW (4.6/5 (133 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,035.00(100pcs/month)B0GWQ375WG (4.7/5 (165 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsForvencer
Recent Monthly Revenue (USD):$13,112.00(800pcs/month)B0GDWMV7YK (4.8/5 (3700 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$11,595.00(500pcs/month)B0GDWF6QWT (4.8/5 (3721 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$10,910.00(500pcs/month)B0GDWKG5JL (4.8/5 (3611 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsVALOME
Recent Monthly Revenue (USD):$3,134.00(200pcs/month)B0H1L21JWV (4.7/5 (857 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,184.50(50pcs/month)B0GJDDRPJS (4.7/5 (816 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$976.50(50pcs/month)B0GJD4Q7V6 (4.7/5 (822 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new productsTaja
Recent Monthly Revenue (USD):$2,236.00(100pcs/month)B0GH477HLF (4.7/5 (1646 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,044.00(50pcs/month)B0GF2ZWTJH (4.7/5 (1072 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,022.50(50pcs/month)B0GH4WFMXS (4.7/5 (1646 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsNextnoid
Recent Monthly Revenue (USD):-(-)B0G3XTGH22Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 深蓝星空封面，与花卉/浅色款差异大，视觉辨识度高
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- 深色夜空风格更吸睛，适合喜欢个性审美的用户
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- 学年版周月双版式，兼顾日程与目标管理，实用性强
B0FQ6RDL3L (4.7/5 (1022 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 8.5×11大开本硬壳，和便携小尺寸款差异明显
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- 紫色亚麻纹理封面，有高级感，更容易吸引点击
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- 大版面+护角+书签，适合教师和重度规划用户
B0FQCVR7LQ (4.8/5 (118 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论：这个市场不适合进入，属于明显的价格战+品牌挤压市场，小品牌不建议做，大品牌也不值得硬冲。 新品总体可盈利率只有40.56%，但真正能拿到高利润的基本被老品牌和少数新品牌包住；更关键的是，新品牌里大量产品要么只剩10%~20%利润，要么直接掉到不可做的水平，说明这个类目已经在向低利润内卷走。
Profitability difficultyEasy to profit from Old Products, Not for NewAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FQ76RKP7bloom daily planners2025-09-08Yes$24.63600pcs$14778.024.89%$3678.25B0GDWF6QWTForvencer2026-01-04Yes$23.19500pcs$11595.024.09%$2793.24B0GDWKG5JLForvencer2026-01-04Yes$21.82500pcs$10910.022.23%$2425.3B0FQ72K7TGbloom daily planners2025-09-08Yes$34.49200pcs$6898.033.48%$2309.46
B0GDWSZK8PForvencer2026-01-04Yes$20.87500pcs$10435.020.77%$2167.35
B0GDWVW18DForvencer2026-01-04Yes$20.81500pcs$10405.020.67%$2150.72
B0FQ76YBMGbloom daily planners2025-09-08Yes$32.95200pcs$6590.031.73%$2091.01
B0GDWRYNDSForvencer2026-01-04Yes$20.27500pcs$10135.019.82%$2008.76
B0FQ6QD2WBbloom daily planners2025-09-08Yes$31.16200pcs$6232.030.95%$1928.81
B0D2W2DF2HForvencer2024-04-28Yes$20.0500pcs$10000.019.18%$1918.0
B0FQ69FCY4bloom daily planners2025-09-08Yes$26.65200pcs$5330.035.54%$1894.29
B0FQ6YBHTRbloom daily planners2025-09-08Yes$24.35200pcs$4870.036.37%$1771.22
B0FQDPFJ47bloom daily planners2025-09-09Yes$29.03200pcs$5806.030.17%$1751.68
B0FQ72RFB6bloom daily planners2025-09-08Yes$24.66200pcs$4932.034.05%$1679.35
B0FQ6YXVB8bloom daily planners2025-09-08Yes$28.72200pcs$5744.029.14%$1673.81
B0GDWQLZDNForvencer2026-01-04Yes$17.94600pcs$10764.014.74%$1586.62
B0FQ79GDLDbloom daily planners2025-09-08Yes$27.45200pcs$5490.027.82%$1527.32B0GDWMV7YKForvencer2026-01-04Yes$16.39800pcs$13112.011.59%$1519.69
B0FQ78SCSVbloom daily planners2025-09-08Yes$27.32200pcs$5464.027.54%$1504.79
B0GDWV6BVNForvencer2026-01-04Yes$19.55400pcs$7820.018.7%$1462.34Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FQ76RKP7bloom daily planners2025-09-08Yes$24.63600pcs$14778.024.89%$3678.25B0GDWF6QWTForvencer2026-01-04Yes$23.19500pcs$11595.024.09%$2793.24B0GDWKG5JLForvencer2026-01-04Yes$21.82500pcs$10910.022.23%$2425.3B0FQ72K7TGbloom daily planners2025-09-08Yes$34.49200pcs$6898.033.48%$2309.46B0GDWSZK8PForvencer2026-01-04Yes$20.87500pcs$10435.020.77%$2167.35B0GDWVW18DForvencer2026-01-04Yes$20.81500pcs$10405.020.67%$2150.72B0FQ76YBMGbloom daily planners2025-09-08Yes$32.95200pcs$6590.031.73%$2091.01B0GDWRYNDSForvencer2026-01-04Yes$20.27500pcs$10135.019.82%$2008.76B0FQ6QD2WBbloom daily planners2025-09-08Yes$31.16200pcs$6232.030.95%$1928.81B0FQ69FCY4bloom daily planners2025-09-08Yes$26.65200pcs$5330.035.54%$1894.29B0FQ6YBHTRbloom daily planners2025-09-08Yes$24.35200pcs$4870.036.37%$1771.22B0FQDPFJ47bloom daily planners2025-09-09Yes$29.03200pcs$5806.030.17%$1751.68B0FQ72RFB6bloom daily planners2025-09-08Yes$24.66200pcs$4932.034.05%$1679.35B0FQ6YXVB8bloom daily planners2025-09-08Yes$28.72200pcs$5744.029.14%$1673.81B0GDWQLZDNForvencer2026-01-04Yes$17.94600pcs$10764.014.74%$1586.62B0FQ79GDLDbloom daily planners2025-09-08Yes$27.45200pcs$5490.027.82%$1527.32B0GDWMV7YKForvencer2026-01-04Yes$16.39800pcs$13112.011.59%$1519.69B0FQ78SCSVbloom daily planners2025-09-08Yes$27.32200pcs$5464.027.54%$1504.79B0GDWV6BVNForvencer2026-01-04Yes$19.55400pcs$7820.018.7%$1462.34
B0FQ6TS22Dbloom daily planners2025-09-08Yes$26.41200pcs$5282.026.83%$1417.17#New Product Success Rates
Listing这个市场不值得进入：已经进入价格战区，且对新品牌也不友好。 现有数据里，新上架产品总体盈利率只有40.56%，但新品牌自己的新产品盈利率只有19.23%，反过来有80.77%没跑出来；同时，老品牌新产品盈利率却高达56.86%，说明真正吃到利润的主要还是老牌玩家，新品牌想靠常规打法切入，失败概率很高。第二层信号更差：市场里老品牌新上架占比56.66%，而成功样本几乎被 bloom daily planners 和 Forvencer 这类老牌集中拿走；其中 bloom daily planners 贡献了45个盈利款、占老品牌盈利样本77.59%，Forvencer 也有13个。新品牌这边，CAGIE 只有4个盈利款、8个不赚钱，Taja 是5个盈利款对31个亏损款，VALOME 是5个盈利款对18个亏损款，Nextnoid 甚至没有盈利款，说明新品牌不是靠“普通上新”就能活下来。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
bloom daily plannersForvencerOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JEJEGObloom daily plannersTajaVALOMEOther#Success Rate by Entry Time
Listing这个市场已经明显过热，不建议进入。 2025–2026 的新品牌新发布成功率只有 19.23%，失败率高达 80.77%；而最近 2026 年 1 月单月就有 94 个新发布失败，新进入数量还在放大，说明竞争正在加剧、利润在被快速挤压。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 25 20 0 12 2026 0 0 1 14 14 0 0 94 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 25 20 0 7 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 3 2026/1 0 0 1 13 8 0 0 51 2026/2 0 0 0 0 0 0 0 6 2026/3 0 0 0 0 0 0 0 5 2026/4 0 0 0 1 5 0 0 17 2026/5 0 0 0 0 1 0 0 9 2026/6 0 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Student Planner 2026-2027 - Academic Planner 2026-2027, July 2026 - June 2027, 11" × 9", Weekly Lesson Planners, Monthly & Weekly School Planners for Middle/High School, Stickers, Week's Goals, Tabs
This listing is deemed profitablePrice (USD)$13.14Released TypeOld Release (2022-07-01)Brand is an old entry in this marketSize and Weight27.9 x 21.1 x 1.4 cm, 431.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蓝色硬壳封面配彩色几何花纹侧边，视觉识别度高, 11"×9"大尺寸硬壳学期规划本，偏校园课堂记录场景，区别于常见A5/8.5×11通用款Key Buying Motive
将4个月月历集中排布在前部，适合学期型长周期统筹；并带有周目标、贴纸、月度标签和课程/课堂规划空间Target Customers
面向中学/高中学生，尤其是需要按学期管理作业、课表和考试安排的校园用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,314.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.68% / 17.43%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.31% / 1.44%Peak / Non PeakSales & BSR Performance
ForvencerB0D2W2DF2H (4.8/5 (3727 Reviews))Forvencer Academic Planner 2026-2027, Calendar Jul 2026-Jun 2027, 8.5"x11"
This listing is deemed profitablePrice (USD)$20.00Released TypeOld Release (2024-04-28)Brand is an old entry in this marketSize and Weight28.5 x 23.0 x 2.0 cm, 649.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
浅蓝与浅绿的大理石纹/水彩感封面，视觉上更偏清新柔和。, 8.5"×11"的大开本硬壳月周计划本，带金属护角与分页标签，整体更像耐用型学业规划本。Key Buying Motive
在月历+周历基础上额外加入4-6月的提前月份页、年度目标页、重要日期/联系人/节假日页，实用性更强。Target Customers
更适合需要大版面书写空间、偏好简洁排版的学生和学业规划用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$10,000.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.50% / 19.18%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.68% / 3.36%Peak / Non PeakSales & BSR Performance
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