
结论很明确:这个市场不适合进入。 新品牌数量已经达到49个,明显超过超饱和警戒线;新品盈利率只有20.47%,但最近月份里亏损/未盈利新品持续压过盈利新品,说明市场正在往更激烈的价格竞争走,不是变轻松。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合现在进入。 用户预算50万人民币只能覆盖少数单品的前期投入,但市场里新品盈利率只有20.47%,整体盈利率也只有28.95%,说明不是好做的增量市场,而是靠差异化和较强品牌力才能跑出来的高竞争市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:新品牌成功率只有19.09%,新品牌新上架失败率高达62.73%,而且大量新进入者都在亏损,已经是明显的高风险竞争区。 现有数据里,能赚钱的不是靠低成本硬冲,而是靠老品牌资源、产品差异化和较重投入;对小品牌来说,只有少数真正做出差异的案例还能活下来,但这不代表整体市场可进。
这个市场不适合现在进入,已经明显偏向价格战和超饱和。 新品牌的新上架成功率只有19.09%,但失败率高达62.73%;更关键的是,真正赚到钱的新品牌很少,且多数“成功案例”并不轻松,很多需要高价位、较重投入和更强营销支撑。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FS5LTZX7 | TIKVITO | 2025-12-01 | Yes | $93.03 | 1000pcs | $93030.0 | 43.38% | $40356.42 |
![]() | B0H37WG5F4 | Skylight | 2026-05-28 | Yes | $135.39 | 500pcs | $67695.0 | 37.44% | $25345.01 |
![]() | B0FH66R3H1 | OcePor | 2025-10-20 | Yes | $140.44 | 300pcs | $42132.0 | 41.86% | $17636.46 |
![]() | B0DQ7TQVBW | Dragon Touch | 2025-03-10 | Yes | $79.94 | 500pcs | $39970.0 | 39.87% | $15936.04 |
![]() | B0F1FP4ZR2 | Herncptar | 2025-03-19 | Yes | $79.66 | 300pcs | $23898.0 | 40.08% | $9578.32 |
![]() | B0GT9KVJMS | BMDIGIPF | 2026-04-22 | Yes | $91.44 | 200pcs | $18288.0 | 42.38% | $7750.46 |
![]() | B0GQFG9VGT | Oqsonwu | 2026-03-20 | Yes | $82.13 | 200pcs | $16426.0 | 42.37% | $6959.7 |
![]() | B0GQS2S5H1 | DASFIWO | 2026-03-03 | Yes | $82.7 | 200pcs | $16540.0 | 40.38% | $6678.86 |
![]() | B0FCYJVCWR | Dragon Touch | 2025-06-13 | Yes | $79.91 | 200pcs | $15982.0 | 39.94% | $6383.22 |
![]() | B0FH6R4YPZ | Dragon Touch | 2025-07-10 | Yes | $79.75 | 200pcs | $15950.0 | 39.93% | $6368.84 |
![]() | B0GZ448TGV | KEVZEZY | 2026-05-25 | Yes | $153.47 | 100pcs | $15347.0 | 40.67% | $6241.63 |
![]() | B0GLMXZ924 | Trayoo | 2026-03-12 | Yes | $143.65 | 100pcs | $14365.0 | 40.92% | $5878.16 |
![]() | B0FKMRM3WT | BIGASUO | 2025-07-31 | Yes | $132.45 | 100pcs | $13245.0 | 42.85% | $5675.49 |
![]() | B0GZZ46M5N | VEJLD | 2026-06-26 | Yes | $119.99 | 100pcs | $11999.0 | 40.65% | $4877.6 |
![]() | B0F6T91GDW | LiviNGPAi | 2025-08-11 | Yes | $79.13 | 150pcs | $11869.5 | 39.25% | $4658.78 |
![]() | B0GKF24GL7 | Comix | 2026-02-02 | Yes | $103.81 | 100pcs | $10381.0 | 42.0% | $4360.02 |
![]() | B0FKLZYHH8 | Zivelife | 2025-11-25 | Yes | $96.62 | 100pcs | $9662.0 | 42.44% | $4100.56 |
![]() | B0G2JC8W9L | TAPINSAW | 2025-12-07 | Yes | $85.46 | 100pcs | $8546.0 | 41.54% | $3550.01 |
![]() | B0D4794FG8 | Annalivkg | 2024-05-15 | Yes | $78.12 | 100pcs | $7812.0 | 41.29% | $3225.58 |
![]() | B0GWCW52JL | Herncptar | 2026-04-24 | Yes | $80.14 | 100pcs | $8014.0 | 40.06% | $3210.41 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FS5LTZX7 | TIKVITO | 2025-12-01 | Yes | $93.03 | 1000pcs | $93030.0 | 43.38% | $40356.42 |
![]() | B0H37WG5F4 | Skylight | 2026-05-28 | Yes | $135.39 | 500pcs | $67695.0 | 37.44% | $25345.01 |
![]() | B0FH66R3H1 | OcePor | 2025-10-20 | Yes | $140.44 | 300pcs | $42132.0 | 41.86% | $17636.46 |
![]() | B0GT9KVJMS | BMDIGIPF | 2026-04-22 | Yes | $91.44 | 200pcs | $18288.0 | 42.38% | $7750.46 |
![]() | B0GQFG9VGT | Oqsonwu | 2026-03-20 | Yes | $82.13 | 200pcs | $16426.0 | 42.37% | $6959.7 |
![]() | B0GQS2S5H1 | DASFIWO | 2026-03-03 | Yes | $82.7 | 200pcs | $16540.0 | 40.38% | $6678.86 |
![]() | B0GZ448TGV | KEVZEZY | 2026-05-25 | Yes | $153.47 | 100pcs | $15347.0 | 40.67% | $6241.63 |
![]() | B0GLMXZ924 | Trayoo | 2026-03-12 | Yes | $143.65 | 100pcs | $14365.0 | 40.92% | $5878.16 |
![]() | B0FKMRM3WT | BIGASUO | 2025-07-31 | Yes | $132.45 | 100pcs | $13245.0 | 42.85% | $5675.49 |
![]() | B0GZZ46M5N | VEJLD | 2026-06-26 | Yes | $119.99 | 100pcs | $11999.0 | 40.65% | $4877.6 |
![]() | B0F6T91GDW | LiviNGPAi | 2025-08-11 | Yes | $79.13 | 150pcs | $11869.5 | 39.25% | $4658.78 |
![]() | B0GKF24GL7 | Comix | 2026-02-02 | Yes | $103.81 | 100pcs | $10381.0 | 42.0% | $4360.02 |
![]() | B0FKLZYHH8 | Zivelife | 2025-11-25 | Yes | $96.62 | 100pcs | $9662.0 | 42.44% | $4100.56 |
![]() | B0G2JC8W9L | TAPINSAW | 2025-12-07 | Yes | $85.46 | 100pcs | $8546.0 | 41.54% | $3550.01 |
![]() | B0GWCW52JL | Herncptar | 2026-04-24 | Yes | $80.14 | 100pcs | $8014.0 | 40.06% | $3210.41 |
![]() | B0FPFRKJFN | Dragon Touch | 2025-09-02 | Yes | $78.81 | 100pcs | $7881.0 | 39.06% | $3078.32 |
![]() | B0G25PMSQN | Dragon Touch | 2025-11-25 | Yes | $76.51 | 100pcs | $7651.0 | 39.51% | $3022.92 |
![]() | B0FR1X6C3K | ArrayPixel | 2025-10-24 | Yes | $71.54 | 100pcs | $7154.0 | 38.62% | $2762.88 |
![]() | B0GVS2D4C4 | Annalivkg | 2026-05-03 | Yes | $67.16 | 100pcs | $6716.0 | 40.5% | $2719.98 |
![]() | B0G4D3TP11 | YosaToo | 2026-01-14 | Yes | $135.73 | 50pcs | $6786.5 | 39.01% | $2647.42 |
这个市场不值得进入,已经接近明显的价格战/饱和区,新品牌成功率偏低,且要靠大投入和强差异化才能勉强打进去。 新品牌新品盈利率只有19.09%,失败率62.73%;整体新品盈利率也只有20.47%,说明大多数新入场都没跑通。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,因为它已经进入高风险的价格战阶段:新品牌释放产品的整体成功率只有23.33%,而新上架产品的可验证盈利率只有20.47%;更关键的是,最近月份失败明显在加速,2026年2月到6月里,非盈利新品数量长期压过盈利新品,说明竞争是在变难,不是在变轻松。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 8 | 6 | 23 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 3 | 9 | 78 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 6 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 7 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 3 | 2 | 6 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 6 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 10 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 8 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 11 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 14 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 9 |