- Benchmark ASINB0D4Q866F3
- MarketplaceUS
- Category ID12901041
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入低利润、强价格战状态，新品牌几乎没有真实成功空间。 现有数据里，只有1个新品牌 Lebenrich，但它的新品利润率是-9.64%，新品成功率0.00%；市场里22个样本产品中，68.18%处在亏损区，且新上新产品没有任何盈利样本，这不是“选品没选对”，而是整个类目结构性难赚钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进，用户预算虽足够做单个ASIN的前期入场，但市场本身已经进入高风险价格战区。 目前可见新品牌入场并不形成健康增长，反而是“低利润、难盈利”的信号更强；对大品牌和小商家都不是好市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 文件夹/票据夹（比桌面文件架更便宜，适合少量纸张分类）
- 立式信封架/报刊架（用更少空间承接待处理文件）
- 可堆叠文件盘（比多层收纳更低价，适合入门级桌面整理）
- 文件筐/文件篮（开放式、拿取快，适合临时归档和移动收纳）
- 抽屉内分隔盒/塑料托盘（如果用户已有桌子抽屉，可直接改造，不必额外买桌面文件架）
- 文件收纳盒（带盖牛皮纸或塑料款，适合把纸质资料直接装盒存放）
- 挂墙文件袋/壁挂收纳袋（用墙面替代桌面空间，通常更省桌面且更容易扩容）
- 活页夹/资料夹（把散页压缩成薄册，适合不常频繁取用的文件）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经接近价格战和饱和区。 关键原因很直接：新品利润区间为 -16.53% 到 -3.37%，而你能看到的两个代表性产品都在亏钱，说明不是“做得不够好”，而是结构上就很难赚钱；同时市场已经被老品牌和相似款拉满，继续进场大概率只会烧钱。
New products with Highest revenueLeast investment in new productsMost investment in new productsLebenrich
Recent Monthly Revenue (USD):$3,596.00(400pcs/month)B0H1MZD4HC (4.7/5 (1297 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsMarbrasse
Recent Monthly Revenue (USD):$492.00(50pcs/month)B0CQ4YTDXF (4.7/5 (5030 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$6,839.00(700pcs/month)B0C5M4FXD3 (4.7/5 (5030 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$8,239.00(700pcs/month)B0DG8L177D (4.7/5 (5030 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 粉色卡皮巴拉萌系外观，辨识度高，容易吸引二次元/学生用户点击
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- 软包拉链笔袋形态与常见笔筒明显不同，便携感强
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- 大容量多分层，兼顾文具与随身收纳，购买理由明确
B0D4Q866F3 (4.7/5 (279 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 陶瓷圆柱笔筒+金色花纹，装饰感强，适合桌面展示
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- 外形与常见塑料笔筒差异较大，质感更突出
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- 小巧通用，适合办公桌、化妆刷收纳，点击吸引力高
B0CCSKTR2F (4.8/5 (6120 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：利润率整体太低，已经接近价格战区，且新品牌几乎没有跑出来的证据。 以当前样本看，22个产品里有9个低于-10%利润、6个落在-10%到0%，合计68.18%都在亏损区；真正达到10%-20%利润的只有1个，占4.55%，没有任何产品进入20%以上，说明不是健康竞争，而是被低毛利和同质化拖住了。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D4Q866F3VTYFRY2024-05-21Yes$14.99700pcs$10493.014.96%$1569.76Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0H1MZD4HCLebenrich2026-05-13No$8.99400pcs$3596.0-9.64%$-346.65#New Product Success Rates
Listing这个市场不值得进入，结论很明确：已进入价格战区，而且新品牌几乎没有真实成功空间。 现有数据里，整体可判定利润的产品只有4.55%是盈利，而新上新产品的盈利率是0.00%，这说明新品基本没法靠正常打法跑出来；同时利润难度被直接标成“高”，核心原因就是价格竞争过重，不是一个适合大品牌或小商家去赌的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Lebenrich#Success Rate by Entry Time
Listing这个市场不值得进入，已经是高风险价格战市场。 证据很直接：新品里新品牌的盈利率是0%，唯一可见的新品牌 Lebenrich（ASIN B0H1MZD4HC）虽然有400单/月和3596美元/月收入，但利润率是-9.6%，首月早期投入高达4045.50美元，说明连“白帽新品”也扛不住成本。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 1 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 1 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesVTYFRY Cute Kawaii Pencil Case Pouch Cartoon Pen Box Holder Organizer for Office Workspace Supplies Desk Accessories Travel Essentials Aesthetic Trendy Cool Stuff Gift Large Capacity (Pink Kapibala)
This listing is deemed profitablePrice (USD)$14.99Released TypeOld Release (2024-05-21)Brand is an old entry in this marketSize and Weight24.0 x 15.5 x 4.7 cm, 99.00gProfitable Factors
Based on old ASINUnique appearance designDistinct functions and featuresDesign & Appearance
粉色卡皮巴拉卡通主题，明显偏向萌系审美，与常见纯色塑料笔筒不同, 拉链软包式立体笔袋形态，不是常见桌面笔筒/硬盒结构，携带性更强Key Buying Motive
9层收纳结构，容量大且兼顾文具与随身收纳Target Customers
偏好二次元/萌系风格、同时需要桌面与外出收纳的学生和办公人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$10,493.00700 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.03% / 14.96%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.55% / 5.49%Peak / Non PeakSales & BSR Performance