- Benchmark ASINB0D4Q866F3
- MarketplaceUS
- Category ID12901041
- Analyzed Products
- Keyworddesk organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论明确是NO：新品牌只有1个，且新品牌新发产品成功率是0%，新发布产品总体成功率也是0%；与此同时，最近新产品的利润区间已经落在-11.79%到-4.18%，这就是典型的价格战区，不是靠常规选品能轻松翻盘的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入，结论是NO。 你的预算500,000 CNY远高于单个新品的入场预算，但市场本身已经明显陷入价格战：可识别利润产品只占2.94%，新发布产品的盈利率是0.00%，而新品牌新发产品的失败率达到100%。这不是“钱够不够”的问题，而是“进场后能不能活下来”的问题。
Early sourcing + logistics + marketing budget (USD)$1,253.96 - $1,253.96Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 桌面托盘/信件盘：用来集中放票据、便签、文件，通常比多格收纳盒更便宜，也更容易直接替代杂乱堆放。
- 可调节分隔收纳盒：用抽屉式或分隔板的通用收纳盒替代专用桌面收纳器，价格通常更低，且能按物品大小自由重组。
- 墙面/侧边挂式收纳：如果桌面空间紧张，使用挂钩、挂袋或网格板把文具移到桌面外，成本低且更省空间。
- 桌下抽屉/贴边抽屉盒：不占桌面核心区域，把常用小物收进桌下或桌边抽屉，获取更高桌面整洁度，且入门成本通常较低。
- 旋转零碎收纳盘：适合放剪刀、胶带、回形针等高频小件，不需要多层结构，使用门槛更低、清洁也更方便。
- 旧盒改造方案：用鞋盒、食品罐、纸杯分装笔和工具，几乎零成本，适合预算敏感或临时办公场景。
- 书立/文件夹配合竖放收纳：对以文件和薄本为主的用户，比购买完整桌面收纳更直接，通常更便宜也更易获取。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显处于高风险的价格战环境。现有数据里，新品牌几乎没有盈利样本，老品牌虽然能做出销量，但也大多被挤到 13% 左右利润率，说明不是“能不能卖”，而是“卖得动也赚不多”。
证据很直接：新品牌 EasyPAG 是新入场品牌，但唯一可见新品 B0FVFG3997 直接失败，0% 盈利率；老品牌 WAVEYU 虽然总销量不差，3 个样本产品里 0 个达到盈利标准，成功率也是 0%。 进一步看，WAVEYU 的代表款 B0CCSKTR2F、B0CCSG7PFZ、B09K3YLGPZ 都有约 13.3%~13.5% 的毛利，但都被判定为非盈利，且单款月销约 700、月营收约 9,513 美元；这说明市场不是缺需求，而是竞争把利润压得很薄。按照你的规则，新品利润低于 10% 是非常危险，低于 15% 也不算理想，而这里连新品牌盈利都没有。
如果硬要找可抄的样本：老品牌 WAVEYU 的 B0CCSKTR2F 值得看，但它不是小商家案例，反而更像“有资源的既有品牌”打法，单款早期投入约 1,962.46 美元，其中广告约 431.55 美元；小商家真正能参考的成功案例反而没有出现，只有一个可借鉴的差异化方向是 B0D4Q866F3：1499 美元售价、700 月销、279 评价、可爱主题 + 大容量 + 多用途定位，属于通过外观和人群定位拉开差异的老产品成功样本。结论很硬：这个类目不适合现在进入；大品牌进来也要重投放，小商家若没有明显差异化和营销强度，基本只会被卷进价格战。
Least investment in new productsNew products with Highest revenueMost investment in new productsEasyPAG
Recent Monthly Revenue (USD):-(-)B0FVFG3997Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsWAVEYU
Recent Monthly Revenue (USD):$9,513.00(700pcs/month)B0CCSKTR2F (4.8/5 (6120 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$9,513.00(700pcs/month)B0CCSG7PFZ (4.8/5 (6125 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$9,513.00(700pcs/month)B09K3YLGPZ (4.8/5 (6120 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 卡通粉色卡皮巴拉外观，辨识度高
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- 萌系风格更吸引学生和年轻女性
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- 箱型大容量笔袋，功能和旋转笔筒差异明显
B0D4Q866F3 (4.7/5 (279 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黑色网状金属+抽屉，和其他两款风格差异大
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- 桌面收纳功能更完整，适合宿舍和化妆台
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- 视觉偏实用简洁，容易吸引偏好整洁桌面的用户
B0FVFG3997Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论是偏高风险且接近不可做。 关键不是单个爆款能不能赚钱，而是新产品几乎没有健康利润带，且新品牌/新上架样本里没有看到任何可复制的稳定赚钱案例，说明这里更像是低利润拉扯战。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D4Q866F3VTYFRY2024-05-21Yes$14.99700pcs$10493.014.96%$1569.76Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0H1MZD4HCLebenrich2026-05-13No$8.99400pcs$3596.0-9.64%$-346.65B0FVFG3997EasyPAG2025-10-09No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：已经进入价格战区，而且对新品牌和小商家都不友好。 现有数据里，新品成功率是0%，新品牌新品成功率也是0%，而可见的新品失败全部集中在少数品牌上，说明现在不是“能不能做”的问题，而是“做出来也很难赚钱”的问题。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LebenrichEasyPAG#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经进入低利润、低成功率的高风险区。 新品牌几乎没有正向结果，最近新品牌成功率是0%，整体可识别盈利产品也只有2.94%；而且近期进入的新品里，2025年EasyPAG的B0FVFG3997直接非盈利，2026年Lebenrich的B0H1MZD4HC也非盈利，说明现在不是“更容易赚钱”，而是竞争在变硬、利润在变薄。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 1 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 1 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesVTYFRY Cute Kawaii Pencil Case Pouch Cartoon Pen Box Holder Organizer for Office Workspace Supplies Desk Accessories Travel Essentials Aesthetic Trendy Cool Stuff Gift Large Capacity (Pink Kapibala)
This listing is deemed profitablePrice (USD)$14.99Released TypeOld Release (2024-05-21)Brand is an old entry in this marketSize and Weight24.0 x 15.5 x 4.7 cm, 99.00gProfitable Factors
Based on old ASINUnique appearance designLow pricing strategyDesign & Appearance
粉色卡皮巴拉主题，明显区别于常见黑白/纯色款。, 卡通萌系动物图案，箱型拉链笔袋外观，和桌面旋转笔筒类竞品差异明显。Key Buying Motive
9层大容量，且便携可作文具盒、化妆包、旅行收纳多用途。Target Customers
偏好二次元/可爱风、需要随身收纳文具或化妆品的学生和年轻女性用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$10,493.00700 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.03% / 14.96%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.55% / 5.49%Peak / Non PeakSales & BSR Performance