- Benchmark ASINB0FX3V2Z9J
- MarketplaceUS
- Category ID12901041
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且已经进入明显的价格战区：近一年新品牌只有 1 个（Comix），但该新品牌的 2 个新品全部亏损，新品整体盈利率 0%；全市场 17 个新品里也没有一个达到盈利标准，利润率区间直接落在 -21.67% 到 -9.20%，说明不是“难做”，而是“做出来也很难赚钱”。市场走势也在变差：2025 年还有少量样本勉强落在较低亏损区，到了 2026 年新增失败更集中，4 月单月就出现 7 个不盈利新品，竞争正在加剧，不是在改善。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入：预算够，但市场本身已经陷入严重价格战，盈利机会极低。 用户预算 500,000 CNY 远高于单个新款建议启动预算 1,253.96 USD（约合 9,000 CNY），资金不是问题；真正的问题是市场里可识别利润的产品占比为 0.00%，新上架产品的盈利率也是 0.00%，而且样本里大量产品利润率落在 -9.69% 到 -10.33%，说明这是典型的低价互卷区，不是可复制的健康市场。
Early sourcing + logistics + marketing budget (USD)$1,253.96 - $1,253.96Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?88.23%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 桌面抽屉式收纳盒：通常比旋转笔筒更便宜，且更适合把文具、回形针、便签、橡皮等小件直接分层藏起来，视觉上更整洁。
- 文件架/信件托架（A4/Letter竖放）：如果用户主要是收纳文件而不是笔类，这类产品更接近文件组织需求，价格低、拿取快，也更容易放进办公桌边角。
- 可堆叠文件盘/纸托盘：比完整桌面收纳柜更轻量，适合按“待处理/已处理/归档”分区，用户不想买更复杂产品时，这是更低门槛的替代方案。
- 挂式桌边收纳袋/床边收纳袋：安装简单、几乎不占桌面空间，适合桌面面积很小的人群，用来放文件、笔记本、笔和充电线都方便。
- 简易牛皮纸文件夹/分类文件袋：如果用户只是临时整理文件或带出门，这种方案成本更低，也不需要固定摆放位置，属于更灵活的替代。
- 杂志架/竖向书刊架：对于需要同时收纳少量文件和薄册资料的用户，这类产品往往比桌面专用文件盒更容易买到、价格也更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：它已经是明显的价格战市场，且没有任何可复制的盈利样板。 新品牌并没有跑出真正的赚钱案例，反而连新品牌的代表 Comix 都是亏损；老牌 Lebenrich 也同样亏损，说明这个赛道不是靠“做得更像”就能赢，而是被低价、低毛利和高竞争压住了。
Least investment in new productsNew products with Highest revenueMost investment in new productsComix
Recent Monthly Revenue (USD):-(-)B0H5BVMSP2Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$499.50(50pcs/month)B0FX3V2Z9J (4.7/5 (82 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsLebenrich
Recent Monthly Revenue (USD):-(-)B0C7P45PYQBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,806.00(200pcs/month)B0C7P3Q47Z (4.7/5 (1297 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$2,724.00(300pcs/month)B0C7P3Q2ZW (4.7/5 (1297 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 抽屉+分格组合更少见，桌面收纳层次感强
- |
- 蓝色外观清爽，适合学生和办公桌场景
- |
- 图像信息丰富，容易吸引点击
B0CLQM7FNH (4.7/5 (2772 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 透明亚克力外观最简洁，和其他彩色款区分明显
- |
- 通透可视，适合偏极简桌面风格用户
- |
- 产品图干净直观，容易让用户快速理解用途
B0CNVL18D8 (4.7/5 (127 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入，已经是严重价格战+过度拥挤的状态。 新品利润区间直接落在 -21.67% 到 -9.20%，而且新发布产品里 0% 盈利；这不是“有点难”，而是基本没有健康盈利空间。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0C7P3WMZCLebenrich2023-06-11No$7.751000pcs$7750.0-19.67%$-1524.42
B0C5M4FXD3Marbrasse2023-05-18No$9.77700pcs$6839.0-20.24%$-1384.21
B0CFXW2SXDGOTOBA2023-07-11No$8.851000pcs$8850.0-12.23%$-1082.35
B0D2L93985SKYDUE2024-05-25No$8.981000pcs$8980.0-11.64%$-1045.27
B0CY9FWV19minimaliving2024-04-24No$7.99500pcs$3995.0-18.59%$-742.67
B0CFXXVWS5GOTOBA2023-07-11No$9.65350pcs$3377.5-13.65%$-461.02
B0DRNJRXF4SKYDUE2024-12-27No$8.98400pcs$3592.0-12.03%$-432.11
B0C7P2FJTJLebenrich2023-06-11No$9.03350pcs$3160.5-13.65%$-431.4
B0CR9TYXTQSKYDUE2024-01-02No$8.98400pcs$3592.0-11.54%$-414.51B0H1MZD4HCLebenrich2026-05-13No$8.99400pcs$3596.0-9.64%$-346.65B0C7P3Q2ZWLebenrich2023-06-11No$9.08300pcs$2724.0-9.69%$-263.95
B0CXPM1P4NCayxenful2024-03-11No$9.95100pcs$995.0-25.67%$-255.41
B093C7Q5V1EDENMS2024-01-01No$9.95700pcs$6965.0-3.46%$-240.98
B0CQ4K2GTWKONVINIT2023-12-13No$10.95100pcs$1095.0-21.3%$-233.23
B0FS5N6T6TKONVINIT2025-12-03No$9.98100pcs$998.0-21.79%$-217.46
B0DHG6F1PCSKYDUE2024-10-01No$8.98200pcs$1796.0-12.02%$-215.87
B093C6KHN9EDENMS2021-04-23No$11.95150pcs$1792.5-11.95%$-214.2
B0DP47CFFQNuozme2024-11-27No$7.99100pcs$799.0-26.01%$-207.81
B0CJ4WKXRLKONVINIT2023-09-15No$10.96100pcs$1096.0-18.49%$-202.65
B0C4F8RNF9Cayxenful2023-05-05No$9.95100pcs$995.0-19.13%$-190.34Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0H1MZD4HCLebenrich2026-05-13No$8.99400pcs$3596.0-9.64%$-346.65B0FS5N6T6TKONVINIT2025-12-03No$9.98100pcs$998.0-21.79%$-217.46
B0FYMXPYGCSKYDUE2025-10-31No$9.9850pcs$499.0-21.32%$-106.38B0FX3V2Z9JComix2026-01-31No$9.9950pcs$499.5-4.8%$-23.97
B0GJZFHGSZASMANNA2026-01-27No$9.99-pcs$--26.12%$-
B0GTYMTH9QKONVINIT2026-04-20No$11.43-pcs$--18.41%$-
B0GTLTCB52KONVINIT2026-04-20No$12.99-pcs$--8.38%$-
B0GTYGHKNJKONVINIT2026-04-20No$11.46-pcs$--18.06%$-
B0GTY1H9P5KONVINIT2026-04-20No$11.46-pcs$--16.29%$-
B0GTXNLDNSKONVINIT2026-04-20No$10.85-pcs$--21.94%$-
B0GWR23W6GASMANNA2026-04-10No$9.99-pcs$--8.75%$-
B0GTLRQ7ZTKONVINIT2026-04-20No$12.14-pcs$--12.4%$-
B0GQ6YNTZ4KONVINIT2026-03-23No$12.03-pcs$--12.72%$-
B0FNVQPHJ4Marbrasse2025-08-27No$--pcs$--%$-B0G6Z7V54XKONVINIT2025-12-15No$--pcs$--%$-
B0FX26YHHFSKYDUE2025-10-20No$--pcs$--%$-B0H5BVMSP2Comix2026-06-15No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经是明显的高饱和、低利润、价格战市场。 近一年新品的盈利率是0%，17个新品里没有一个达到盈利标准；而最近半年新品几乎全是亏损，说明新人一进来就被压到亏损区。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ASMANNAKONVINITSKYDUEComixOther#Success Rate by Entry Time
Listing这个市场现在不值得进入，已经是明显的高风险价格战市场。 近一段时间新品几乎没有正向成功案例：新品牌新品盈利率是0%，全市场可识别的盈利产品比例也是0%，而最近一年新增的新品里，2026年集中出现了大量失败案例，说明竞争在变得更难，不是更容易。
从时间趋势看，市场不是单纯“没人做”，而是不断有新品牌/新品进入，但收益没有跟上：2025年已有失败样本，2026年失败更密集，4月单月就出现了7个非盈利新品，且这些失败并非零散个案，而是集中在 KONVINIT、Comix、ASMANNA、Lebenrich 等品牌上。KONVINIT 作为老牌进入者共有11个产品，11个全亏，成功率0%；Comix 是新品牌，2个产品也全部亏损。说明大品牌要烧钱，小品牌也没有真正跑出来的样本。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 0 0 0 0 0 0 3 2026 0 2 0 0 0 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 1 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 1 0 0 0 0 0 0 1 2026/1 0 1 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 7 2026/5 0 1 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases