- Benchmark ASINB0G1MDFJHS
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordkids snack container, bento snack box, toddler snack container, leakproof lunch snack box
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，且已经处于明显拥挤和价格战压力中。 新品牌已达14个，接近你定义的过度拥挤警戒线；新上架产品43个里只有6个盈利，成功率13.95%，而85.37%是亏损/不盈利，近期利润区间还落在-6.22%到15.32%，说明多数新进入者根本跑不出健康利润。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入，结论很明确：用户预算500,000 CNY是够做单个新品启动的，但市场本身已经偏饱和，且利润被压到明显分层，不能把它当成低风险机会。 核心问题不是钱不够，而是新品牌胜率低、非盈利新品多，进入后很容易陷入价格战；如果要做，只适合资金更厚、并且能接受前期投放和品牌成本的大品牌。
Early sourcing + logistics + marketing budget (USD)$863.06 - $1,159.57Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?27.90%New listing success rate (old brands):16.67%New listing success rate (new brands):12.90%Which new brands have these successful new listings?...Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 一次性可重复封口食品保鲜袋（更便宜、轻便，适合临时零食分装）
- 普通硅胶密封小袋/零食袋（更容易清洗，适合少量水果、饼干、坚果）
- 带隔层的塑料收纳盒（通常比金属便宜，购买和替换都更容易）
- 小号酸奶/酱料杯带盖套装（适合蘸料、果泥、坚果等小份零食，成本低）
- 儿童午餐布袋 + 若干小容器组合（更灵活，已家中有容器时可直接替代）
- 预分装零食的独立小包装（如饼干、果干、奶酪棒、坚果小包，省去清洗和准备）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌已经有14个，新发布产品43个，且新发布整体盈利率只有13.95%，利润率范围还掉到-6.22%到15.32%，说明这里已经进入明显的价格竞争区间，低于15%的新入场成功面并不稳。对大品牌来说，虽然有能力硬扛，但也只是“能进、不好赚”；对小商家来说，更不适合，尤其是低客单和较重的盒子类产品，运费和FBA一压就很容易亏。
New products with Highest revenueVITEVER
Recent Monthly Revenue (USD):-(-)B0FV7HHQTZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,973.00(300pcs/month)B0FL7GJWX1 (4.7/5 (268 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$4,368.00(700pcs/month)B0FQB1JTG1 (4.2/5 (57 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsb.box
Recent Monthly Revenue (USD):$9,475.00(500pcs/month)B0F1X84J19 (4.7/5 (2555 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$8,475.00(500pcs/month)B09NVD9P2Z (4.7/5 (2554 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$8,475.00(500pcs/month)B0DK619N3F (4.7/5 (2554 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsRyrokxivi
Recent Monthly Revenue (USD):-(-)B0FQ3WX6JFBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$547.00(50pcs/month)B0F7L87BLP (4.6/5 (80 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Most investment in new productsEiyisem
Recent Monthly Revenue (USD):$5,043.00(300pcs/month)B0G1MDFJHS (4.7/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsYUANCE
Recent Monthly Revenue (USD):-(-)B0H2Z1GPLZ (4.8/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 米色透明盖，极简成人感强
- |
- 三分隔+四面锁扣，形态最像高端便当盒
- |
- 和亮色儿童款差异明显，更容易吸引成人/通用场景买家
B0G11YLXHM (3.9/5 (58 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 彩色硅胶盖+双分隔，外观最醒目
- |
- 小型双仓结构很少见，便携感强
- |
- 适合儿童分装零食和蘸酱，图片卖点直观
B0G1MDFJHS (4.7/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，且已经明显走向过度拥挤。 新品里只有少数能赚钱，但多数新产品利润率集中在0%~10%和更低区间，说明这是一个非常吃价格、吃投放、吃品牌的市场；对新卖家来说，靠普通选品很难稳定跑出来。
从数据看，市场新进入者里只有4个新品牌的盈利样本，而亏损新产品集中在 VITEVER、Tizuxa、Hotbird、KUNSIMA、LVQVEV、DOCMON 等品牌上。新产品利润分布里，0%~10%的产品有7个，10%~20%的有5个，亏损和接近亏损的产品也不少；而且市场里旧品牌发布的新产品占比很高，说明老品牌在新产品上仍然占主导，不是给小卖家轻松切入的环境。更关键的是，B0GK9BX76H（EC-Gaze）能赚，靠的是“功能差异 + 外观差异 + 低价”，月销量300、月利润约1249.79美元，利润率24.52%；B0G11YLXHM（PTYTIFY）也靠功能差异活下来，月销量100、月利润约202.13美元，利润率12.34%。这类成功样本都不是靠普通同质化产品，而是靠明显差异化。
大品牌可以考虑，但必须重投入；小商家不建议进。 你的预算是500000 CNY，覆盖单个ASIN的前期采购、物流和推广没有问题，甚至高于当前新产品建议预算区间（约863~1160美元），但这并不代表足够长期竞争，因为成功样本里很多都依赖品牌力、持续营销或产品差异。b.box 作为老品牌，13个产品里10个盈利，成功率76.92%，年化月收入合计约90070；这类品牌是你该跟随的标杆，但也说明门槛在品牌和资源，不在“简单复制”。小商家如果没有明显创新、没有强内容投放、没有能压低成本的能力，基本会被价格战和疑似高评论速度的对手挤掉。结论很直接：不要进；若硬要进，只能走强差异化路线，并按大品牌打法投入。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F1X84J19b.box2025-03-19Yes$18.95500pcs$9475.028.04%$2656.79
B09282KWPHb.box2021-06-01Yes$16.91500pcs$8455.024.92%$2106.99
B0DK615Q2Mb.box2024-10-30Yes$16.95500pcs$8475.023.45%$1987.39
B0928399KFb.box2021-06-01Yes$16.95500pcs$8475.023.43%$1985.7B09NVD9P2Zb.box2021-12-20Yes$16.95500pcs$8475.023.41%$1984.0B0DK619N3Fb.box2024-10-30Yes$16.95500pcs$8475.023.01%$1950.1
B0DK62BX5Db.box2024-10-30Yes$16.95500pcs$8475.023.01%$1950.1
B0DK63644Qb.box2024-10-30Yes$16.95500pcs$8475.023.0%$1949.25
B09281SB1Fb.box2021-03-03Yes$16.85500pcs$8425.023.07%$1943.65
B0GK9BX76HEC-Gaze2026-01-18Yes$16.99300pcs$5097.024.52%$1249.79
B0CLV83JM4Viotiin2023-10-26Yes$17.79300pcs$5337.019.17%$1023.11
B0F8QDG6ZDTanjiae2023-03-15Yes$13.31500pcs$6655.014.13%$940.36B0G1MDFJHSEiyisem2025-12-04Yes$16.81300pcs$5043.016.72%$843.19
B0CL14DN5Kb.box2021-12-20Yes$16.95200pcs$3390.023.28%$789.2
B0CRGKB88GTanjiae2023-03-04Yes$14.26300pcs$4278.017.95%$767.91B0G2C149CPSANEXC2025-11-14Yes$15.3300pcs$4590.013.51%$620.11
B0DH2DRJ49AOEDEO2024-09-14Yes$14.92300pcs$4476.013.3%$595.31
B0GVYVY8P3KTKUDY2026-05-06Yes$13.28300pcs$3984.012.62%$502.79
B0D5CS1176Tanjiae2024-02-01Yes$12.9250pcs$3225.015.33%$494.4
B0D5CSCCBFTanjiae2024-05-30Yes$12.41250pcs$3102.515.34%$475.93Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GK9BX76HEC-Gaze2026-01-18Yes$16.99300pcs$5097.024.52%$1249.79B0G1MDFJHSEiyisem2025-12-04Yes$16.81300pcs$5043.016.72%$843.19B0G2C149CPSANEXC2025-11-14Yes$15.3300pcs$4590.013.51%$620.11B0GVYVY8P3KTKUDY2026-05-06Yes$13.28300pcs$3984.012.62%$502.79
B0G42VXMZQKTKUDY2025-12-30Yes$12.27300pcs$3681.011.01%$405.28B0G11YLXHMPTYTIFY2025-12-23Yes$16.38100pcs$1638.012.34%$202.13#New Product Success Rates
Listing这个市场不值得进入，已经明显接近/处于价格战区，新品牌成功率只有13.95%，但真正能站稳的新产品大多是大品牌或高投入打法，不是普通小卖家能复制的。 2025年以后新产品集中爆发，但失败面远大于成功面，新增品牌里既有老牌大体量玩家，也有明显的高压竞争者，整体不是适合轻松切入的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SANEXCKTKUDYEC-GazePTYTIFYEiyisemNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
VITEVEROther#Success Rate by Entry Time
Listing这个市场不适合现在进入：新品成功率只有13.95%，而新品牌新品失败率高达86.21%，最近一年新进入的品牌明显在变难，不是变容易。 这不是一个适合轻松切入的市场；对大品牌来说也要重投入，对小商家来说更不友好，因为真正能跑出来的案例太少，且很多“成功”都带着高预算和强运营痕迹。
从时间看，市场不是在放开，而是在收紧。2025年新品牌新品里只有4个盈利、25个不盈利；2026年延续这个局面，新增产品里盈利只出现了少数，更多是亏损或“其他”状态。按新品盈利率看，市场整体只有23.73%，而新上架产品的盈利率更低，只有13.95%；这已经接近你定义的高风险区间。更关键的是，近期能跑出来的案例里，PTYTIFY 的 B0G11YLXHM 虽然是新品牌新品，但它早期投入达到 5700.24 USD，3个月均销量116、月销100，利润率12.3%，而且产品本身是基于旧款做功能差异化；Eiyisem 的 B0G1MDFJHS 月销300、营收504300美元、利润率更高，但其推广类型带有明显黑帽特征，不能当作正常小商家样本。相对更像正常新品牌的成功样本只有 SANEXC / EC-Gaze / PTYTIFY / Eiyisem 这些，但数量太少，说明可复制性弱。
结论很直接：不建议进入。 对大品牌来说，虽然 500000 CNY 预算表面上够覆盖单个ASIN的启动，但市场里高成功样本大多依赖高投入、差异化和强营销，不是低成本打法；对小商家来说，真正健康的成功案例几乎没有，反而更像是价格战和营销战市场。可参考的ASIN主要是 B0G11YLXHM、B0G1MDFJHS、B0G42VXMZQ、B0GVYVY8P3，但这些案例都不能说明市场对新手友好；如果硬进，基本要接受“高预算、强投放、强差异化”的打法，而且仍然是高风险。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 3 5 4 0 0 0 15 2026 0 0 2 1 1 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 3 2 0 0 0 0 2 2025/9 2 0 2 0 0 0 0 4 2025/10 0 0 0 0 0 0 0 3 2025/11 0 0 0 1 0 0 0 2 2025/12 0 0 1 3 0 0 0 4 2026/1 0 0 0 0 1 0 0 2 2026/2 0 0 1 0 0 0 0 0 2026/3 0 0 1 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 1 0 0 0 3 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTanjiae 8oz Small (1 CUP) Stainless Steel Snack Containers for Kids and Toddlers (Ages 1-3) | Easy Open Leak Proof Food Containers with Silicone Lids - Perfect Metal Lunch Box for Daycare and School
This listing is deemed profitablePrice (USD)$14.26Released TypeOld Release (2023-03-04)Brand is an old entry in this marketSize and Weight14.3 x 10.6 x 7.9 cm, 181.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
软硅胶盖采用偏粉彩/浅色系，整体更偏儿童友好, 1杯小容量、圆角小钢碗式结构，尺寸明显偏向1-3岁幼儿零食场景Key Buying Motive
不锈钢本体+100%硅胶盖，主打可反复使用、易开合且宣称密封防漏Target Customers
专门面向1-3岁幼儿的日托、学前和外出零食分装需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,278.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.55% / 17.95%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.73% / 11.13%Peak / Non PeakSales & BSR Performance
WeeSproutB0F67L869V (4.5/5 (858 Reviews))WeeSprout Stainless Steel Dip Containers with Leakproof Silicone Lids - 3 Pack - 2.7 Oz Reusable Snack & Sauce Cups - BPA-Free, Dishwasher & Freezer Safe Bento Box Lunch Boxes & Meal Prep Accessories
This listing is deemed profitablePrice (USD)$18.98Released TypeOld Release (2020-02-01)Brand is an old entry in this marketSize and Weight14.9 x 7.8 x 5.6 cm, 150.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
浅蓝/薄荷绿/粉色的柔和配色更偏儿童与家庭场景, 小容量圆角不锈钢杯体，配柔性硅胶盖，整体是便携堆叠式小酱料杯形态Key Buying Motive
2.7盎司小容量，专注酱料/蘸料/坚果酱/幼儿分量场景，定位比普通分隔餐盒更细分Target Customers
更适合需要给孩子午餐、便当和外出零食分装的家长，以及需要随餐携带酱料、蘸料和小份配餐的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$949.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight26.43% / 28.39%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight22.58% / 24.54%Peak / Non PeakSales & BSR Performance
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