- Benchmark ASINB0G1MDFJHS
- MarketplaceUS
- Category ID3744021
- Analyzed Products
- Keywordkitchen organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，因为它已经明显偏向价格战：新发布产品里只有20.00%算成功，而能确认盈利的样本里，真正赚钱的只有 Eiyisem 的 B0G1MDFJHS 和 Felli 的 B0GJCMZZDN，两者利润率都只有16.72%和16.79%，其余大量新品都落在0%以下或接近0%区间。对新品牌来说，这不是“慢热市场”，而是“多数新品一进来就被成本和投放压住”的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合现在进入，结论是 NO。 数据显示它已经明显进入价格战区：可识别盈利产品只占9.09%，而新发布产品盈利率只有20%，同时新品牌新发布产品里有70%都不赚钱，说明大多数新入场者是在亏损试错，靠低价和重投放硬撑。市场里真正能跑出来的样本很少，且可见收入样本总额只有9758美元，整体更像是“少数爆款支撑、其余大量沉没”的结构，不是适合稳妥进入的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Other major expensesR&DAlternatives- 普通硅胶/塑料蘸酱盒（单格、无分区的便携小酱料杯）——通常更便宜，适合仅需要带酱料/调味汁的用户，不必为双分区和不锈钢材质买单。
- 一次性小号酱料杯/外卖打包小杯——获取最容易、成本最低，适合临时外出、聚餐或试吃场景，省去清洗和回收管理。
- 小型密封玻璃调味罐或小玻璃分装瓶——如果用户更看重厨房台面/冰箱内收纳而非随身携带，玻璃分装容器通常更直观、也更容易从本地商店买到。
- 可重复使用的硅胶折叠零食盒/软质便携盒——重量更轻、收纳更灵活，适合追求轻便和可压缩存放的用户。
- 带隔层的普通塑料便当内盒/零食分隔盒——通常比不锈钢更便宜、款式更多，适合只需要简单分装水果、坚果、蘸料的家庭用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经接近价格战区，且新品牌成功率很低。 现有样本里可盈利产品只占9.09%，新上架产品盈利率也只有20.00%；更关键的是，近一年新发布里，盈利的只有 Eiyisem 和 Felli 这类少数案例，其余多数新品牌都在亏损或未跑通，说明这不是一个适合小品牌轻松切入的市场。
New products with Highest revenueEiyisem
Recent Monthly Revenue (USD):$5,043.00(300pcs/month)B0G1MDFJHS (4.7/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsArtendjoon
Recent Monthly Revenue (USD):-(-)B0DLJN4YCLBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,299.50(50pcs/month)B0CW1WF253 (4.4/5 (91 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsLeast investment in new productsMost investment in new productsBtryhez
Recent Monthly Revenue (USD):-(-)B0GXDTJLRM (5/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FX5CS6ZY (5/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FX57JVBL (5/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 外观差异大：透明亚克力立方体+白色翻盖，辨识度高
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- 功能定位明确：单手翻扣、4英寸大开口，适合高频取用调味料
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- 可堆叠成整齐“调料墙”，很吸引重视台面美观的用户
B0GJCMZZDN (4.2/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 形态最不一样：不锈钢小餐盒，和常见塑料收纳罐区别明显
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- 双分隔设计适合蘸酱+零食分装，功能更直观
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- 彩色组合+便携风格，容易吸引便当、通勤和外带人群
B0G1MDFJHS (4.7/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌利润率偏低、失败率高，而且已经出现明显的价格战迹象。 现有数据里，能确认盈利的产品只有 2/23，也就是 9.09%；新产品里只有 2/10 盈利，且其余大多集中在 0%~20% 甚至负利润区间，说明不是“健康竞争”，而是很容易被低利润和投放成本拖垮的市场。
从证据看，盈利样本几乎都靠差异化和旧款延伸，不是靠普通跟卖就能起量。最强的成功样本是 Eiyisem 的 B0G1MDFJHS，售价 16.81 美元，近期月销 300 件、月营收 5,043 美元，非旺季利润率 16.72%；它的成功原因是“基于旧款 + 功能差异 + 外观差异”，也就是双分隔、不锈钢+硅胶盖这种明确区别。Felli 的 B0GJCMZZDN 也只有 16.79% 利润率、月销 50 件。反过来，失败样本里 COOKKEY 的 B0G6XGN36S 利润率 -27.2%，Btryhez 的 B0FX57JVBL 是 -24.17%，B0FX5CS6ZY 是 -19.05%，都说明低价款一旦叠加运费、FBA 和广告，很容易直接亏损。更关键的是，Btryhez 三个新品全部不盈利，且都只有 10 条左右评论，属于没有跑通的低质量新入场，不是可复制的“小企业成功案例”。
结论很明确：大品牌不该进，小企业更不该进。 这个类目里没有看到 30~100+ 新品牌涌入的绝对超量证据，但已有新品牌成功率太低、负利润样本太多、而且多数产品利润不到 10%，已经是高风险价格战环境。若硬要找可参考对象，只能跟 Eiyisem 的 B0G1MDFJHS 和 Felli 的 B0GJCMZZDN 学“差异化结构 + 中价位 + 足够利润空间”，但以你 50 万人民币预算也只是够做单个 SKU 的前期投入，后续品牌、研发、认证会再吃掉一大截，不能把这两个样本当成低成本可复制路径。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G1MDFJHSEiyisem2025-12-04Yes$16.81300pcs$5043.016.72%$843.19B0GJCMZZDNFelli2026-01-23Yes$26.9950pcs$1349.516.79%$226.59Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G1MDFJHSEiyisem2025-12-04Yes$16.81300pcs$5043.016.72%$843.19B0GJCMZZDNFelli2026-01-23Yes$26.9950pcs$1349.516.79%$226.59#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经接近/进入价格战区，且对新品牌并不友好。 目前可识别的新品成功率只有20.00%，但真正可作为新进入者参考的“纯新品牌新品”成功只有2个，失败有7个；同时新上新产品利润区间只有-15.86%到11.57%，而且多数产品利润都低于10%，这意味着一旦算上真实的推广、品牌和长期运营成本，整体风险非常高。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
FelliEiyisemNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BtryhezYJFHHHGenericCOOKKEYFingTip#Success Rate by Entry Time
Listing这个市场现在不值得进入：已经进入高风险、偏价格战状态，而且对新品牌并不友好。 近一年只有2/10个新发布产品达到“可盈利+有稳定销量”的标准，成功率20%；同时，新品牌新发售里只有2个盈利、7个不盈利，失败占77.78%，说明后面进场越来越难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 5 2026 0 0 0 1 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 1 0 0 0 2 2026/1 0 0 0 1 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases4-Pack Stainless Steel Snack Containers with Lid, Salad Dressing Container To Go, 5.3Oz 2-Compartment Small Condiment Container with Leak Proof Silicone Lid, Perfect Size Reusable Sauce Cup Snack Box
This listing is deemed profitablePrice (USD)$16.81Released TypeNew Release (2025-12-04)Brand is a new entry in this marketSize and Weight15.5 x 9.4 x 9.0 cm, 449.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
多色透明/彩色搭配更偏向便携餐盒风格, 4个装的小型双分隔不锈钢圆角盒，和常见方形储物罐、调味罐相比更像随身分装餐盒Key Buying Motive
双分隔结构便于把蘸酱和零食分开，且支持不锈钢+硅胶盖的耐用、可重复使用方案Target Customers
适合需要外带蘸酱、坚果、水果、控量零食的上班族、学生和轻食/便当用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,043.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.66% / 16.72%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.64% / 3.71%Peak / Non PeakSales & BSR Performance
Felli Flip Tite Food Storage Container 4" Small Size Airtight Lid Lock Top, Stackable Kitchen Canister for Space Saving, Pantry Fridge Cupboard Organizer, Spice Seasoning Pet Treats Snack (0.5 qt)
This listing is deemed profitablePrice (USD)$26.99Released TypeNew Release (2026-01-23)Brand is a new entry in this marketSize and Weight31.7 x 12.2 x 11.1 cm, 566.00gProfitable Factors
Distinct functions and featuresUnique appearance designEstablished brand with longevityDesign & Appearance
透明亚克力搭配白色翻盖，整体更偏现代厨房收纳风格。, 4英寸见方的迷你立方体造型，且可稳定堆叠成统一“调料墙”。Key Buying Motive
单手翻扣开合，适合做饭时一手操作；大开口便于直接用量勺取用。Target Customers
适合重视台面美观、调味料高频取用、以及小厨房/浅层橱柜收纳的人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,349.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.84% / 16.79%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.08% / 3.87%Peak / Non PeakSales & BSR Performance