
结论很明确:这个市场不值得进入,属于明显拥挤并且正在价格战化的市场。 新品整体成功率只有20.21%,但新品牌新品成功率只有10.81%,失败率高达89.19%;更关键的是,新品牌总数只有10个,却已经有94个新上架,说明不是靠新玩家扩张,而是老牌和少数强运营玩家持续挤压,新手空间很小。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 新品牌新上架盈利率只有10.81%,新上架里整体盈利率也只有20.21%,而非盈利新上架占到89.19%,这是典型的高风险、强价格战市场;再加上旧品牌占据了60.63%的新上架,说明不是新手友好的增量市场,而是老牌在持续收割。
资金角度也不友好。 你的预算是50万CNY,而新上架产品里可见的获利案例最低也要约2.44万预算;看起来够入场,但这只是前几个月的备货、运费和投放,不含研发、品牌和认证。真正能跑出来的案例多是老牌:Xomoo 的 B0G8KFFVX2 和 B0GH7CZ3MM,价格分别约$23.29和$25.26,利润率15.83%和18.51%,月销约800单和700单;Souper Cubes 的 B0GQVDJQ3Z 约$21.99,月销50单但靠品牌力和功能差异取胜。反过来,CyhHave 虽然有两个盈利新款 B0G2L7KV8W / B0G2L7SP5M,价格约$15.99 / $16.00,但利润率只有10.16%~10.23%,而且同品牌还有8个非盈利款,成功率只有20%,说明小品牌即便做出来也只是薄利,抗风险差。
直接建议:不要进入。 如果硬要参考,大品牌只能对标 Xomoo、Souper Cubes 这种老牌打法;小商家唯一可借鉴的是 CyhHave 的 B0G2L7KV8W / B0G2L7SP5M 这类“低价+功能微差异”的款,但这已经接近低利润红线,且市场里大量低于10%利润的产品,明显是价格战区。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:它已经明显饱和,而且正在走向价格战。 新品牌近一年新上架里,成功率只有10.81%,失败率高达89.19%;新品整体盈利率也只有20.21%,再加上大量新品利润落在10%~20%区间,真正低于10%的也不少,说明一旦没有品牌力或明显差异化,很容易被压到几乎没利润。
这个市场不适合进入,已经明显进入低利润、强竞争阶段,不管是大品牌还是小品牌,都不应继续。 新品盈利率只有20.21%,而且新品牌新品里真正赚钱的只见到CyhHave和Socisen,整体更像被头部老品牌和少数强运营玩家卡位的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CL9PD5N7 | GGOW | 2023-10-18 | Yes | $18.55 | 3000pcs | $55650.0 | 17.19% | $9566.24 |
B0DPHGC97N | GGOW | 2024-12-03 | Yes | $19.29 | 2000pcs | $38580.0 | 21.13% | $8151.96 | |
![]() | B0G2L7SP5M | CyhHave | 2026-01-11 | Yes | $16.0 | 3000pcs | $48000.0 | 10.23% | $4910.4 |
![]() | B0G2L7KV8W | CyhHave | 2025-11-26 | Yes | $15.99 | 3000pcs | $47970.0 | 10.16% | $4873.76 |
![]() | B0GH7CZ3MM | Xomoo | 2026-01-13 | Yes | $25.26 | 700pcs | $17682.0 | 18.51% | $3272.94 |
![]() | B0FSF7FYK2 | Souper Cubes | 2025-09-24 | Yes | $21.99 | 800pcs | $17592.0 | 16.95% | $2981.85 |
B0G8KFFVX2 | Xomoo | 2025-12-18 | Yes | $23.29 | 800pcs | $18632.0 | 15.83% | $2949.45 | |
![]() | B0BT2WBMRW | Souper Cubes | 2023-01-25 | Yes | $21.99 | 700pcs | $15393.0 | 17.28% | $2659.92 |
B0CL9NLQSW | GGOW | 2023-10-18 | Yes | $18.71 | 800pcs | $14968.0 | 17.6% | $2634.37 | |
![]() | B0CH9ZKZKX | GGOW | 2023-09-05 | Yes | $17.54 | 900pcs | $15786.0 | 14.13% | $2230.57 |
![]() | B0GQZHG9WK | Souper Cubes | 2026-03-03 | Yes | $21.99 | 500pcs | $10995.0 | 19.44% | $2137.43 |
![]() | B084LTV7KP | Souper Cubes | 2020-02-08 | Yes | $21.99 | 500pcs | $10995.0 | 19.3% | $2122.04 |
![]() | B0BT354C9X | Souper Cubes | 2023-01-25 | Yes | $21.99 | 500pcs | $10995.0 | 19.29% | $2120.94 |
![]() | B0D5Y7H4YG | Xomoo | 2024-06-03 | Yes | $17.76 | 800pcs | $14208.0 | 14.34% | $2037.43 |
![]() | B0DFCNWX79 | Xomoo | 2024-08-10 | Yes | $18.11 | 700pcs | $12677.0 | 15.42% | $1954.8 |
B07GSSSTY9 | Souper Cubes | 2018-08-23 | Yes | $21.99 | 300pcs | $6597.0 | 21.37% | $1409.78 | |
![]() | B0F7QJYL64 | Aopigavi | 2025-05-07 | Yes | $17.77 | 700pcs | $12439.0 | 10.42% | $1296.15 |
![]() | B0F7QPC2NG | Aopigavi | 2025-05-07 | Yes | $18.63 | 500pcs | $9315.0 | 12.3% | $1145.75 |
![]() | B0C3GV3QFX | Souper Cubes | 2023-04-25 | Yes | $21.99 | 200pcs | $4398.0 | 25.27% | $1111.38 |
![]() | B0CBKBTHXZ | Xomoo | 2023-07-14 | Yes | $15.66 | 600pcs | $9396.0 | 10.29% | $966.85 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G2L7SP5M | CyhHave | 2026-01-11 | Yes | $16.0 | 3000pcs | $48000.0 | 10.23% | $4910.4 |
![]() | B0G2L7KV8W | CyhHave | 2025-11-26 | Yes | $15.99 | 3000pcs | $47970.0 | 10.16% | $4873.76 |
![]() | B0GH7CZ3MM | Xomoo | 2026-01-13 | Yes | $25.26 | 700pcs | $17682.0 | 18.51% | $3272.94 |
![]() | B0FSF7FYK2 | Souper Cubes | 2025-09-24 | Yes | $21.99 | 800pcs | $17592.0 | 16.95% | $2981.85 |
B0G8KFFVX2 | Xomoo | 2025-12-18 | Yes | $23.29 | 800pcs | $18632.0 | 15.83% | $2949.45 | |
![]() | B0GQZHG9WK | Souper Cubes | 2026-03-03 | Yes | $21.99 | 500pcs | $10995.0 | 19.44% | $2137.43 |
![]() | B0G4TJ3L8W | Xomoo | 2025-12-03 | Yes | $17.91 | 300pcs | $5373.0 | 11.52% | $618.97 |
![]() | B0FJLX8Q48 | Socisen | 2025-10-30 | Yes | $25.54 | 100pcs | $2554.0 | 19.3% | $492.93 |
![]() | B0FSF8LDL5 | Souper Cubes | 2025-09-24 | Yes | $21.99 | 100pcs | $2199.0 | 21.21% | $466.41 |
![]() | B0G25C7GDB | Doasuwish | 2025-11-13 | Yes | $19.61 | 200pcs | $3922.0 | 11.32% | $443.98 |
![]() | B0FSF7S392 | Souper Cubes | 2025-09-24 | Yes | $21.99 | 100pcs | $2199.0 | 19.28% | $423.97 |
![]() | B0G25BZSZG | Doasuwish | 2025-11-13 | Yes | $19.51 | 200pcs | $3902.0 | 10.75% | $419.47 |
![]() | B0GTNPTYC9 | Aopigavi | 2026-03-24 | Yes | $17.84 | 100pcs | $1784.0 | 19.09% | $340.57 |
![]() | B0FWK411BT | Doasuwish | 2025-10-16 | Yes | $18.46 | 100pcs | $1846.0 | 16.36% | $302.01 |
![]() | B0FWK4MQ6F | Doasuwish | 2025-10-16 | Yes | $19.03 | 100pcs | $1903.0 | 15.42% | $293.45 |
![]() | B0GQVDJQ3Z | Souper Cubes | 2026-03-02 | Yes | $21.99 | 50pcs | $1099.5 | 25.14% | $276.42 |
![]() | B0FJLT3GGQ | Socisen | 2025-10-30 | Yes | $25.55 | 50pcs | $1277.5 | 21.1% | $269.56 |
![]() | B0G25D3MBQ | Doasuwish | 2025-11-13 | Yes | $19.61 | 50pcs | $980.5 | 14.29% | $140.12 |
![]() | B0G1343L82 | Doasuwish | 2025-11-06 | Yes | $19.34 | 50pcs | $967.0 | 14.03% | $135.68 |
这个市场不值得进入,结论很明确:新品失败率高、老品牌压制强,而且已经出现明显的价格战信号。 在已识别的新品里,整体盈利率只有20.21%,而新品牌新品盈利率只有10.81%,非盈利占到89.19%;从利润分布看,10%以下利润区间占了绝大多数,说明大部分新品都在低毛利甚至亏损边缘,属于高风险市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经进入明显的过度拥挤状态,不建议新品牌或小商家继续进入。 过去一年新品牌发布中,真正成功的只有4个,而失败的有33个,成功率只有10.8%;到了2026年,新增新品里大部分都在亏损或卖不动,市场不是在变好,而是在加速内卷。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 0 | 9 | 12 | 2 | 0 | 0 | 30 |
| 2026 | 0 | 1 | 1 | 4 | 1 | 0 | 0 | 33 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 1 | 2 | 1 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 1 | 3 | 1 | 0 | 0 | 10 |
| 2025/11 | 1 | 0 | 2 | 5 | 0 | 0 | 0 | 6 |
| 2025/12 | 0 | 0 | 3 | 2 | 0 | 0 | 0 | 9 |
| 2026/1 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 12 |
| 2026/2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 1 | 0 | 2 | 1 | 0 | 0 | 7 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |