- Benchmark ASINB0G1MDFJHS
- MarketplaceUS
- Category ID3744021
- Analyzed Products
- Keywordkitchen organizers
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌样本只有3个、总新上架4个，真正跑通的只有 Eiyisem 的 1 个案例，整体新品牌成功率只有 25.00%，而且其余两个新品牌 FingTip、Trenqular 全部失败，市场已经明显进入同质化和价格竞争阶段，不适合保守入场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入：目前已经出现价格战迹象，且新品牌成功率几乎为零。 用户预算 500,000 CNY 足够覆盖单个ASIN前期的进场成本，但这只是前几个月的采购、物流和推广，不包含长期研发、品牌和认证投入；按现有数据，预算不是问题，问题是市场回报太差。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):25.00%Which new brands have these successful new listings?Alternatives- 一次性小号酱料杯/调味杯：更便宜、随手买得到，适合偶尔外带蘸料或酱汁，不需要清洗和长期维护。
- 硅胶折叠小料盒：通常单价更低、重量更轻，装少量坚果/酱料很方便，也更适合随包携带。
- PP塑料分格小食盒：比不锈钢更便宜，容量和分隔思路相近，适合想要“分装+便携”但预算更敏感的用户。
- 带盖冰格/制冰盒改作分装盒：家里本来就常见，能临时装少量果干、坚果或蘸料，作为低成本替代方案。
- 药盒式小分装盒：小格子分隔清晰、价格低、可重复使用，适合极小份量零食或坚果的随身分装。
- 小号婴童辅食盒/辅食分装杯：很多家庭已经有现成产品，密封和分隔能力较好，能直接用于少量食物外带。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很直接：已经明显走向同质化和价格战，新品牌没有稳定胜率。 现有数据里，真正能跑出来的只有一个新品牌案例 Eiyisem，而失败样本更多；对小品牌来说，想复制成功必须靠明显差异化和前期投放，绝不是低成本轻松切入。
New products with Highest revenueLeast investment in new productsMost investment in new productsEiyisem
Recent Monthly Revenue (USD):$5,043.00(300pcs/month)B0G1MDFJHS (4.7/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsMage Crab
Recent Monthly Revenue (USD):-(-)B0F9F68T14Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsFingTip
Recent Monthly Revenue (USD):-(-)B0GX518JQBBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 双分格小巧外形，图像辨识度高
- |
- 多色搭配更吸睛，适合便当分装
- |
- 蘸酱/零食专用，功能明确，易点开
B0G1MDFJHS (4.7/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 薄荷蓝半透明配色很醒目
- |
- 可翻转堆叠的双形态设计，差异大
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- 长方扁平盒型，和常见收纳盒区分明显
B0F9F68T14Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing不建议进入，这个市场当前是高风险、接近价格战的盘子，不适合现在下场。 眼下只有 4 个新品牌新上架样本里，真正跑出来的只有 Eiyisem 的 B0G1MDFJHS，成功率 25%，但另一个新品牌 FingTip 和 Trenqular 都是失败样本；按你给的规则，这种新品牌成功面太窄，不能算好机会。
证据很直接：Eiyisem 的 B0G1MDFJHS 现在做到 $16.81 均价、16.7% 利润率、月销 300、月营收 $5,043、最近月利润 $843.19，但它的早期投入已经到 $3,204.90，其中广告就 $720.78，而且只有 54 条评论，更像是靠持续投放拉起来的白帽新品。相反，FingTip 的 B0GX518JQB 和 Trenqular 的 B0G42BS2PZ 都没有跑出有效利润；旧品牌 Mage Crab 的 B0F9F68T14 也是非盈利，说明这个类目不是“新品牌轻松捡钱”，而是需要真金白银、且仍可能翻车。从时间趋势看，2025 年出现 2 个新产品，2026 年又继续有新品牌进入，但盈利只集中在 1 个样本上，市场不是在扩张出机会，而是在不断筛掉弱者。
对两类卖家分别看：大品牌可以考虑，但必须带着品牌力、研发和持续广告预算进来；小商家不应进入。 你预算 50 万 CNY 只够单个 SKU 的前期发货和推广，和这类已经做到 16%+ 利润但还要持续投放的打法相比，勉强够门票，不够长期竞争；更关键是，当前没有看到“<300 评论/年且能稳定盈利”的真小卖家成功案例，真正能活下来的样本不是新品牌轻量打法，而是已经完成投放和产品验证的强势新品。结论很清楚：这是一个不值得小商家进入、也不适合保守入场的大品牌市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G1MDFJHSEiyisem2025-12-04Yes$16.81300pcs$5043.016.72%$843.19Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G1MDFJHSEiyisem2025-12-04Yes$16.81300pcs$5043.016.72%$843.19#New Product Success Rates
Listing结论很明确：这个市场不值得进入，属于高风险、接近价格战的市场。 现有样本里只有25.00%产品能达到盈利标准，而新上架产品的盈利率也只有25.00%；更关键的是，新品牌的新产品只有Eiyisem这一家成功，FingTip和Trenqular都失败了，说明新人成功并不普遍，进入门槛高。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
EiyisemNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FingTipTrenqular#Success Rate by Entry Time
Listing这个市场不值得进入，已经是高竞争、接近价格战的状态；对大品牌和小品牌都不是好机会。 近年的新品牌结果很差：新品牌新上架样本里只有1个盈利、2个不盈利，成功率只有33.33%，而且盈利的只来自 Eiyisem 的 B0G1MDFJHS，售价 16.81 美元、月收入 5043 美元，但它的成功点明确写着“基于旧ASIN”，不是纯新品牌从零打出来的案例。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 1 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 1 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases4-Pack Stainless Steel Snack Containers with Lid, Salad Dressing Container To Go, 5.3Oz 2-Compartment Small Condiment Container with Leak Proof Silicone Lid, Perfect Size Reusable Sauce Cup Snack Box
This listing is deemed profitablePrice (USD)$16.81Released TypeNew Release (2025-12-04)Brand is a new entry in this marketSize and Weight15.5 x 9.4 x 9.0 cm, 449.00gProfitable Factors
Based on old ASINDesign & Appearance
多色可选、外观更适合便当和分装场景, 双分格的小型圆角方盒设计，便于分装蘸料和零食Key Buying Motive
双分格设计，适合分离蘸酱、坚果、水果等小份食物Target Customers
需要便携分装酱料/零食的上班族、学生和外出便当用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,043.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.66% / 16.72%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.64% / 3.71%Peak / Non PeakSales & BSR Performance