- Benchmark ASINB0FLD4HVWN
- MarketplaceUS
- Category ID21209114011
- Analyzed Products
- Keywordgame card case, controller charging dock
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入。 目前只有2个可验证新发布样本，近一年没有形成新品牌涌入，但已经出现明显的低利润和强竞争信号；新品牌成功率表面是50%，可真正站得住的只有 Aenllosi 的 B0FLD4HVWN，利润率也只有11.57%，刚刚过线，不是可复制的轻松机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入。 这个市场没有明显超额利润，只有一个可见的新品牌样本 Aenllosi 在新产品上勉强盈利，利润率 11.6%，而另一个样本 DOBE FOMIS ELECTRONICS 只有 2.66% 且已经不赚钱，说明这里更像是低利润、强竞争的通用配件盘子，不是适合新手或中小卖家硬冲的市场。你现在的预算 50万人民币，单个 ASIN 的前期投入是够看的，但这只能覆盖起步，不足以对抗后续的品牌、研发、认证和投放成本。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 直接使用原厂/第三方软袋或收纳袋：比硬壳更便宜、更轻，适合日常通勤或短途携带，虽然防护弱一些，但对不经常摔碰的用户更划算。
- 用通用电子配件收纳包替代：很多便宜的便携收纳包可装下手柄、数据线和小配件，不必买专用型号，购买更容易，适配其他设备也更广。
- 使用设备自带/背包内置隔层：如果用户已有双肩包、摄影包或数码收纳层，直接利用现有空间即可，几乎零额外成本，属于低投入替代。
- 用简单束带+防尘袋组合：对只想防刮、防尘的用户，防尘袋配绑带就能实现基础保护，价格最低、替换方便，但外观和抗压性一般。
- 移动电源/桌面充电线直连方案替代 controller charging dock：如果用户主要是给手柄充电，普通USB充电线或多口充电器通常更便宜、更通用，不需要专用底座。
- USB-C磁吸线/短线充电方案：相比充电底座，磁吸线或短线更省空间、取放更简单，适合桌面空间有限或频繁插拔的用户。
- 带支架功能的多口充电器/桌面供电站：若用户同时给手机、手柄等设备充电，通用多口充电器比专用dock更容易接受，也更适合跨设备使用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：它现在不是机会盘，而是低利润、强竞争的风险盘。 现有样本里新品盈利率只有50%，但更关键的是，市场里能稳定跑出来的只是少数且利润不高；Aenllosi 这个新品牌的成功款 B0FLD4HVWN 只做到 11.6% 利润率，属于“勉强可接受”，而它的另一个新品 B0FNN15MY1 直接失败。对于小品牌来说，这不是可复制的轻松成功，而是要靠明显差异化和前期投入才能换来的结果。
Least investment in new productsNew products with Highest revenueMost investment in new productsAenllosi
Recent Monthly Revenue (USD):$949.50(50pcs/month)B0FLD4HVWN (4.7/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsDOBE FOMIS ELECTRONICS
Recent Monthly Revenue (USD):-(-)B0DLT5CYDT (4.2/5 (16 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 专为 Backbone Pro 定制，功能最明确，和其他产品区分大
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- 黑色硬壳+提手+网袋，偏实用便携，点击感强
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- 防尘、防泼水、防摔，适合外出携带保护手柄
B0FLD4HVWN (4.7/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 白色双充底座外观与收纳壳完全不同，视觉差异明显
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- 面向 PS5 手柄充电场景，功能和目标人群都不同
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- 桌面充电造型直观，适合追求即插即充的用户
B0DLT5CYDT (4.2/5 (16 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，当前没有 oversaturation 到“新品牌蜂拥”的程度，但已经出现明显的低利润和强竞争信号，小品牌想靠正常打法切入，成功概率很低。 现有数据里，已确认可计算利润的产品只有3个，其中33.33%有利润、66.67%落在“其他/不可判定”，而已知盈利产品的利润率只有11.6%，新产品里也只有50.00%能做到盈利，说明市场不是高利润蓝海，而是靠极少数差异化款在勉强赚钱。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FLD4HVWNAenllosi2025-08-06Yes$18.9950pcs$949.511.57%$109.86Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FLD4HVWNAenllosi2025-08-06Yes$18.9950pcs$949.511.57%$109.86#New Product Success Rates
Listing这个市场不适合进入，整体已经接近/进入价格战区，新品牌成功案例太少，而且能跑出来的利润并不稳。 以当前样本看，整体可盈利产品只有33.33%，新发布产品里可盈利率也只有50.00%，但这并不代表机会充足，因为真正能证明“新品牌可复制成功”的样本只有 Aenllosi 这一家；它的成功品 B0FLD4HVWN 月收入约 949.5 美元、单价 18.99 美元、18 条评论、50 单月销量，属于低评论高销量的典型新入场成功样本，但失败品 B0FNN15MY1 也是同一品牌、同一时期新发，说明这个赛道并不是“做了就能赢”，而是要靠更强差异化和持续投放才能活下来。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AenllosiNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Aenllosi#Success Rate by Entry Time
Listing这不是一个适合现在进入的市场：新品牌成功率只有50%（样本仅2个新品牌新品），但近期只有1个新品牌Aenllosi真正做成了18.99美元的定制化产品B0FLD4HVWN，另一个同品牌新品B0FNN15MY1直接失败；这说明市场不是靠普遍机会赢，而是靠强差异化和更高投入硬打出来的。 更关键的是，近一年几乎没有持续的新品牌进入潮，2025年只看到Aenllosi这一个新品牌在8月集中试水，时间趋势更像“少量试错、结果分化”，不是健康增长，也不是大规模爆发。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 1 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAenllosiB0FLD4HVWN (4.7/5 (18 Reviews))Aenllosi Hard Case for Backbone Pro Mobile Gaming Controller, Black
This listing is deemed profitablePrice (USD)$18.99Released TypeNew Release (2025-08-06)Brand is a new entry in this marketSize and Weight24.2 x 20.8 x 6.3 cm, 168.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色款更偏向通用、耐脏的实用取向, 针对 Backbone Pro 定制开模的硬壳收纳结构，带网兜和固定绑带Key Buying Motive
防尘、防轻微泼水、防摔，并带便携提手与内置配件网袋，适合外出保护手柄Target Customers
专门面向 Backbone Pro 移动游戏手柄用户，尤其是需要通勤、旅行收纳保护的玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$949.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.08% / 11.57%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.49% / -1.99%Peak / Non PeakSales & BSR Performance