- Benchmark ASINB0F32PJG6T
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordfingerprint door knob, biometric door knob, keyless entry door knob, smart door knob
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不适合进入，已经明显拥挤，且对新卖家和小卖家都不友好。 新品牌进入 13 个，纯新品里只有 12.12% 成功；整体新品成功率也只有 19.12%，远低于可接受水平，说明现在不是低成本试错的窗口。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场已经接近过热，而且对新卖家和小卖家都不友好。 用户预算 50万人民币，看起来能覆盖少数新品的前期备货、物流和基础投放，但在这个类目里，真正能跑出来的往往不是“便宜试错”，而是靠品牌力、持续投放和更强的差异化；单看样本里，整体可盈利产品占 39.29%，但新上架产品的盈利率只有 19.12%，说明新品进入难度明显更高，且市场竞争已经很硬。
Early sourcing + logistics + marketing budget (USD)$2,710.27 - $2,710.27Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?51.47%New listing success rate (old brands):25.71%New listing success rate (new brands):12.12%Which new brands have these successful new listings?Which old brands have these successful new listings?...Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 传统机械门锁套件（圆形门钮+死锁/插芯锁）
- 带密码的基础电子门锁（无指纹、无App）
- 可粘贴/可拆卸的临时数字门锁盒或钥匙保险盒
- 可编程门禁钥匙扣/门禁卡的简易门禁套装
- 门把手外加机械密码锁（不改电路、低安装门槛）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很直接：已经明显拥挤，而且对新卖家不友好。 现在能赚钱的新品主要集中在老牌和少数新品牌的少量爆款上，但新品成功率只有19.12%，新品盈利率结构也显示老品牌新品赚钱率25.71%，新品牌仅12.12%，同时新品非盈利率高达81.82%，这说明不是“还有机会”，而是“多数人进来都在亏”。
证据很硬：市场里已经有明显的价格/推广压力。 可识别盈利产品占39.29%，看起来不算差，但新上架产品里亏损占多数；而且样本里新品牌持续涌入，2026年仅新品牌非盈利新品就至少有33个，属于典型过热信号。更关键的是，真正跑出来的案例并不便宜：AIMNAPS 的 B0FX37K7ZX 单个ASIN早期投入约9360.56美元，月销约200单，利润率24.76%，说明要复制它，不只是备货和投广告，后面还要承担品牌、打法和持续优化成本；Evanshow 的 B0F375TD2P、B0F32PJG6T、B0F3W69L46 等老牌成功款，月销分别约6000、3100、3100单，利润率26.41%、34.1%、31.22%，这类是大品牌靠资源和长期铺货吃下来的位置，不是小卖家能轻松模仿的。
New products with Highest revenueAIMNAPS
Recent Monthly Revenue (USD):$7,260.00(200pcs/month)B0FX377D5P (4.2/5 (161 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$6,116.00(200pcs/month)B0FX37K7ZX (4.1/5 (162 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsEvanshow
Recent Monthly Revenue (USD):$175,920.00(6000pcs/month)B0F375TD2P (4/5 (1879 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$125,798.00(3100pcs/month)B0F32PJG6T (4/5 (1898 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$112,251.00(3100pcs/month)B0F3W69L46 (4/5 (1878 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsRAFECIEE
Recent Monthly Revenue (USD):-(-)B0GRVS6FFK (4.2/5 (30 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GQLTDM5Y (4.2/5 (45 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GRVH9R98 (4.1/5 (43 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 沙漠钛金配色更少见，外观辨识度高
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- 圆形门把+顶部指纹区，造型与常见长柄锁不同
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- 三档拨杆控制模式，功能差异更明显
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- 更适合卧室、车库、办公室等室内场景
B0FWJRFRWN (4.3/5 (230 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 金色门把手外观更醒目，容易吸引点击
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- 一体式门把+智能锁设计，和常见圆形款差异大
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- 支持Tuya、指纹、密码、NFC卡，功能组合丰富
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- 适合公寓、卧室和出租房等注重便捷管理的人群
B0G63PM6KY (4/5 (1872 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，属于明显的高风险、接近价格战的市场。 数据里新产品的可识别盈利率只有19.12%，整体可识别盈利率也只有39.29%；更关键的是，新品里大多数样本都落在“暂未成功/未达标”区间，说明现在不是适合低成本试错的环境。
证据很直接：真正能赚钱的新品，几乎都被老品牌和强势品牌拿走了，而且门槛不低。 目前可验证的盈利新品里，Evanshow 有 B0GWQCPS1V、B0GXV2F5B6、B0GWPYLBRZ，单个新品月利润约 $3,798～$3,973，利润率 30.99%～32.84%；ThorBolt 的 B0FWJRFRWN、B0FWJZXHBW 也在 32.76%～32.78%，但这类成功案例都不是“低预算小卖家”模型。反过来，失败样本里像 SUBPOT 的 B0GV27F4T8、UMIK UMIKSMART 的 B0G1498XP4/B0FVXRHMWC、KLLOQUE 的 B0GQYQMSN5/B0GS1H827H/B0GTQPP91Y，都是新品但没有形成稳定盈利，说明新品上线后很容易被成本和流量压住。老品牌里 Evanshow 明确有 12 个产品、9 个盈利，成功率 75%，总月收入约 640,776，说明这个市场更像是“强品牌+持续投放”在吃肉，而不是小商家轻松切入。
对小商家来说，结论更残酷：没有足够预算和明显差异化，不要进。 你给的单 ASIN 预算是 500,000 CNY，表面上高于新品参考启动预算约 $2,710，但这个预算只够前期上架、物流和营销，没覆盖研发、品牌和认证；而市场里真正跑出来的新品，往往靠的是品牌力和持续投放，不是普通小卖家能复制。可作为参考的只有 Evanshow 的 B0F32PJG6T（旧款，但同类表现最强之一，月销 3,100、月营收 $125,798、利润率 34.1%）和它的几款新款，以及 ThorBolt 的新款；但这些更适合大品牌学习打法，不适合小商家直接照抄。最终建议：不要进入；大品牌也不应贸然进入，小商家更不建议。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F375TD2PEvanshow2025-04-01Yes$29.326000pcs$175920.026.41%$46460.48B0F32PJG6TEvanshow2025-03-31Yes$40.583100pcs$125798.034.1%$42897.12B0F3W69L46Evanshow2025-04-06Yes$36.213100pcs$112251.031.22%$35044.77
B0G62H2RLNEvanshow2025-05-04Yes$29.353100pcs$90985.026.34%$23965.45
B0FCSRS5Q4Evanshow2025-05-04Yes$29.443100pcs$91264.024.95%$22770.37
B0D1BR28N8KLLOQUE2024-04-09Yes$36.232000pcs$72460.030.4%$22027.84
B0DHS6YLTSGHome Smart2024-09-23Yes$43.53400pcs$17412.033.92%$5906.16
B0GWQCPS1VEvanshow2026-04-08Yes$42.43300pcs$12729.031.21%$3972.73
B0GXV2F5B6Evanshow2026-04-17Yes$40.11300pcs$12033.032.84%$3951.64
B0GWPYLBRZEvanshow2026-04-08Yes$40.86300pcs$12258.030.99%$3798.76
B0CL5N35X1BIWIBON2023-11-24Yes$43.74200pcs$8748.031.48%$2753.88B0FWJRFRWNThorBolt2026-02-23Yes$39.38200pcs$7876.032.78%$2581.76
B0FWJZXHBWThorBolt2026-02-12Yes$39.38200pcs$7876.032.76%$2580.18B0G63PM6KYEvanshow2025-12-09Yes$37.69200pcs$7538.031.93%$2406.89
B0FC1N3JZ9Buoan2025-06-05Yes$38.34200pcs$7668.029.96%$2297.34
B0FRMZQV1PBIWIBON2025-09-20Yes$37.11200pcs$7422.029.35%$2178.36B0FX377D5PAIMNAPS2026-02-13Yes$36.3200pcs$7260.028.83%$2093.06B0FX37K7ZXAIMNAPS2025-10-19Yes$30.58200pcs$6116.024.76%$1514.33
B0CSYSV89HKLLOQUE2024-01-22Yes$40.83100pcs$4083.032.66%$1333.51
B0DP659Y47Gavdhe2025-01-15Yes$40.33100pcs$4033.030.03%$1211.11Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GWQCPS1VEvanshow2026-04-08Yes$42.43300pcs$12729.031.21%$3972.73B0GXV2F5B6Evanshow2026-04-17Yes$40.11300pcs$12033.032.84%$3951.64B0GWPYLBRZEvanshow2026-04-08Yes$40.86300pcs$12258.030.99%$3798.76B0FWJRFRWNThorBolt2026-02-23Yes$39.38200pcs$7876.032.78%$2581.76B0FWJZXHBWThorBolt2026-02-12Yes$39.38200pcs$7876.032.76%$2580.18B0G63PM6KYEvanshow2025-12-09Yes$37.69200pcs$7538.031.93%$2406.89B0FRMZQV1PBIWIBON2025-09-20Yes$37.11200pcs$7422.029.35%$2178.36B0FX377D5PAIMNAPS2026-02-13Yes$36.3200pcs$7260.028.83%$2093.06B0FX37K7ZXAIMNAPS2025-10-19Yes$30.58200pcs$6116.024.76%$1514.33
B0G2H7X9FDCHEN LCLILICHEN2025-11-15Yes$40.6875pcs$3051.030.21%$921.71
B0FPCWXBQ7Gavdhe2025-10-30Yes$39.7575pcs$2981.2528.96%$863.37
B0GKTW82QCEmbenly2026-05-25Yes$46.0850pcs$2304.031.71%$730.6
B0FPCY9X6CGavdhe2025-10-30Yes$29.4475pcs$2208.023.69%$523.08#New Product Success Rates
Listing这不是一个适合进入的市场：新品牌成功率只有19.12%，但真正可复制的低门槛新品牌样本很少，且成功几乎都来自‘旧款基础上微创新’；同时旧品牌拿走了大多数盈利位，说明新进入者要么要重投入，要么要打价格战。 现有数据不支持把它当成对大多数新卖家友好的市场，尤其不适合小商家轻资产切入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GavdheThorBoltEvanshowAIMNAPSOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KLLOQUEUMIK UMIKSMARTOther#Success Rate by Entry Time
Listing这个市场已经进入高风险、明显偏饱和的状态，不适合现在入场。 近一年新产品里只有21.31%能赚钱，而新品牌自己的新发布成功率只有12.90%，失败率高达87.10%；同时，2026年新增新产品数量明显放大，全年已看到33个新产品亏损、只有7个盈利，典型的竞争加剧+利润被压薄的走势。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 4 2 0 15 2026 0 0 0 0 1 6 0 40 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 1 0 0 3 2025/10 0 0 0 0 3 0 0 1 2025/11 0 0 0 0 0 1 0 5 2025/12 0 0 0 0 0 1 0 5 2026/1 0 0 0 0 0 0 0 4 2026/2 0 0 0 0 1 2 0 7 2026/3 0 0 0 0 0 0 0 9 2026/4 0 0 0 0 0 3 0 3 2026/5 0 0 0 0 0 1 0 5 2026/6 0 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesFingerprint Door Lock, Smart Fingerprint Door Knob with Lock, Biometric Door knob with App Control & Key, Keyless Thumbprint Entry Door Lock for Bedroom, Front Door, Home, Apartment Office-Matte Black
This listing is deemed profitablePrice (USD)$36.23Released TypeOld Release (2024-04-09)Brand is an old entry in this marketSize and Weight23.4 x 10.2 x 8.7 cm, 739.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
哑光黑配色更通用，和多数竞品黑色款相比没有明显差异化, 圆形门把+顶部指纹识别区的经典一体式门锁结构，属于公共市场常见设计Key Buying Motive
支持指纹、APP、机械钥匙三种开锁方式；具备通行/常规/隐私/静音等模式切换，且采用可充电电池与USB-C供电Target Customers
适合需要卧室、出租屋、Airbnb或公寓场景下快速改装成无钥匙门锁的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$72,460.002000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight28.54% / 30.40%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight18.60% / 20.46%Peak / Non PeakSales & BSR Performance
Foxgard Smart Fingerprint Door Lock:Fingerprint Door Knob-Biometric 5-in-1 Finger Print Door Lock-Smart Door Knob for Bedroom-APP Control-Easy Installation–Round Black–1 Pack
This listing is deemed profitablePrice (USD)$38.56Released TypeOld Release (2024-07-15)Brand is an old entry in this marketSize and Weight25.9 x 18.5 x 7.7 cm, 726.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
圆形黑色外观，偏简洁通用风格, 圆形门把造型，区别于常见长柄指纹门锁Key Buying Motive
5种开锁方式：指纹、2张IC卡、密码、Tuya App、机械钥匙；并支持100指纹/100卡/100码管理Target Customers
适合需要门禁记录、临时密码和多成员权限管理的卧室、办公室、房东/短租场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,928.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight28.90% / 31.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight19.72% / 22.19%Peak / Non PeakSales & BSR Performance
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