- Benchmark ASINB0F32PJG6T
- MarketplaceUS
- Category ID573759011
- Analyzed Products
- Keywordtool organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，当前更像是老品牌占位、最近新品直接失败的高风险市场。 用户预算 500000 CNY 虽然能覆盖单个ASIN的起步投入，但不足以改变这个市场里已经出现的低成功率和强竞争现实；对大品牌来说只是“勉强有机会但必须重投放重研发”，对小商家来说没有健康切口。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合现在进入，用户预算虽够单个ASIN启动，但市场回报信号太弱，而且新产品已经出现明显失败。 目前样本里只有1个新发布产品B0GVDXKG6Q，结果是100%亏损；同时可见的盈利样本B0F32PJG6T虽然能卖到月销500、月收约$20,290、利润率34.1%，但它是旧产品，不是新进入者的可复制案例，更像老品牌凭成熟打法占位。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Other major expensesR&DPotential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 机械钥匙/传统门锁升级件：如果用户只是想提升基础安全或更换老旧锁芯，直接更换更高安全等级的锁芯或普通执手锁，价格通常更低、安装更简单，不需要联网、App或电池维护。
- 独立指纹挂锁/柜锁：若需求是控制小空间、储物柜、工具箱或后门小范围出入，独立指纹挂锁往往更便宜、便携，且不需要替换整套门锁。
- 数字密码锁套件：只需要免钥匙开门时，可选更基础的纯密码门锁或密码锁把手，省去指纹识别和App配置，学习成本和故障点更少。
- 智能门铃/门禁摄像头配合现有门锁：如果购买目的是远程看门、给访客临时放行，视频门铃或可视门禁比更换整把智能门锁更容易安装，也更适合租房或不想动原门锁的用户。
- 外置钥匙收纳盒/临时钥匙管理方案：对临时访客、保洁、家人共享钥匙的场景，密码钥匙盒或线下钥匙托管方案往往比智能锁更低成本、更快部署。
- 普通门把手+高质量门禁提示/门挡：如果核心诉求只是减少误入或提升隐私，门挡、门栓、提示牌等低价方案比智能锁更便宜，也更适合宿舍、临时办公或短租场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是高风险且明显偏向价格战的市场。 现有数据只看到1个成熟品牌样本就已经出现“老产品赚钱、但新上架产品直接失败”的反差：Evanshow 的老款 ASIN B0F32PJG6T 能卖到 34.1% 利润率、月销 500、月收入约 20,290 美元，但它的新款 ASIN B0GVDXKG6Q 直接变成不盈利、无销量、无收入，说明这个类目里“做出一款能跑的老款”不等于“新款还能复制成功”。
证据很直接：市场里可识别的盈利率只有 50%，而新上架产品盈利率是 0%；与此同时，旧品牌发布新产品的成功率也是 0%，失败率 100%。 这意味着连老品牌都在新款上踩空，市场进入门槛不是“有钱就行”，而是要么有强创新，要么有很强的渠道/品牌/投放能力。对小品牌来说更不友好：目前没有任何“<300 reviews 的真实小品牌成功案例”可用来当参考，反而只有一个明显的失败样本 B0GVDXKG6Q（新上架、非盈利、无活跃销量），它的外观和功能都偏公版堆料，没有形成差异化。按你的规则，这已经不能算可复制的低成本成功路径。
结论：不要继续。 大品牌虽然“理论上可能”靠重投放、重品牌、重研发切入，但也不是高概率成功；小品牌更没有可行的低门槛成功样板。你现在最多只能抄成功老款的思路：黑色一体式门把手+指纹/密码/钥匙/IC卡+App，定位公寓、民宿、办公室、租赁房源；但这只是模仿成熟品，不是新入场的安全机会。若要做，单个 ASIN 至少要按接近 B0F32PJG6T 这种成熟款的市场打法准备，且还要额外预留品牌和研发成本；在当前样本下，这个市场不适合大品牌，也不适合小品牌。
Old brand with the most profitable new productsEvanshow
Recent Monthly Revenue (USD):$20,290.00(500pcs/month)B0F32PJG6T (4/5 (1898 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0F32PJG6T (4/5 (1898 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GVDXKG6QBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。 目前看到的不是健康竞争，而是明显的“功能堆叠+低利润+老品牌挤压”局面；对大品牌和小商家来说都不是好机会，小商家更没有不靠激进打法成功的空间。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F32PJG6TEvanshow2025-03-31Yes$40.58500pcs$20290.034.1%$6918.89Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GVDXKG6QEvanshow2026-03-30No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，属于高风险且接近价格战环境。目前只看到 1 个可验证样本里，老品牌 Evanshow 的旧品 B0F32PJG6T 能赚钱，但它并不是新品牌机会；而同品牌新上架款 B0GVDXKG6Q 直接亏损，说明这个类目对新款容错很低，新进入者想活下来，必须先打过老品牌的产品和流量壁垒。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Evanshow#Success Rate by Entry Time
Listing这个市场不值得进入，已经是高风险甚至接近失控的状态：新品牌几乎没有成功样本，最近进入的新品也全部失败，价格战和高预算门槛同时存在。 用户预算 500000 CNY 看起来不低，但按当前数据，这笔钱更像是“入场门票”，不是“成功保障”，而且若要硬拼，大品牌也得靠高投入和强营销，小品牌基本没有健康切入点。
证据很直接：整体可判定盈利的样本里，盈利率只有 50.00%，但所有新发布产品的盈利率是 0.00%；最近时间段里只看到 1 个新品牌案例 Evanshow，ASIN B0GVDXKG6Q，结果是非盈利。 时间趋势上，2022–2025 没有任何可见的新产品成功记录，2026 年只冒出这一条失败记录，说明不是“机会变多”，而是“新进者几乎打不进去”。按新品牌维度看，没有看到真正的成功新品牌案例；按老品牌维度看，Evanshow 作为老品牌进入新产品也没跑通，且这个案例是典型的非盈利样本，不适合拿来当小商家模板。再看利润分布，最近入场的产品落在“other”而不是明确盈利区间，说明它连活跃盈利都没有被确认，市场明显不是轻松赚钱的环境。
结论：大品牌和小商家都不应贸然进入；如果非要做，大品牌也只能把它当重投入试错市场，小商家不具备健康成功路径。 大品牌应重点跟踪的只有 Evanshow / B0GVDXKG6Q 这种“投入后仍失败”的反例；小商家没有可复制的 genuine success case（<300 reviews/year）可学。当前最关键的短判断是：这是一个新品牌成功率极低、最近进入全失败、且极可能依赖更强预算与营销的市场，不建议推进。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesEvanshowB0F32PJG6T (4/5 (1898 Reviews))Evanshow Fingerprint Door Lock Biometric Door Knob with Keypad Keyless Entry, 5-in-1 Door Locks for Bedrooms(Fingerprint/App/Code/Key/IC Card), Home Hotel Office Apartment Black
This listing is deemed profitablePrice (USD)$40.58Released TypeOld Release (2025-03-31)Brand is an old entry in this marketSize and Weight21.7 x 17.9 x 7.5 cm, 544.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色款更偏向现代智能家居风格，和常见银色/拉丝金属款区分明显, 门把手+指纹识别+键盘的一体式智能门锁外观，区别于传统独立锁芯/分体式把手Key Buying Motive
5合1解锁方式，支持指纹、密码、钥匙、IC卡和Tuya App；可设置临时/永久权限并查看开锁记录Target Customers
适合需要远程授权与临时访客管理的公寓、民宿、办公室和租赁房源用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$20,290.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight32.11% / 34.10%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight25.57% / 27.57%Peak / Non PeakSales & BSR Performance