
结论很直接:这个市场不适合进入,属于明显拥挤且正在走向低利润竞争的类目。 新品牌几乎没有稳定跑通的空间,老品牌已经把可盈利位置占住;如果现在进场,大概率会被压进低利润区。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合现在进入。 你有50万人民币预算,表面上能覆盖单个ASIN前期启动,但市场已经明显进入高竞争、低容错状态:整体可识别盈利产品只有44.68%,新品盈利率只有20%,而新品牌新品盈利率表面上看是100%,但样本只有Lorbro 1个成功案例,不能当成稳定机会;相反,老品牌新品盈利率为0%,说明这个类目里“靠旧资源做新产品”的成功率也很差。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经明显进入竞争拥挤区,且新品牌只有少数真正跑通,老品牌把高流量位置占住了。 你现在最该看到的结论不是“能不能做”,而是“做同款会不会被挤进低利润区”;答案是会,而且小卖家尤其不适合正面硬打。
这不是适合进入的市场:新品牌几乎没有成功空间,且市场已经明显偏向老品牌主导的价格竞争。新上架里只有 5 个样本,盈利率仅 20%,而整体可识别盈利率也只有 44.68%,说明不是健康增量市场;更关键的是,新产品利润带集中在 10%~20%,只有 1 个样本达到 20%~30%,没有任何新产品超过 40%,这说明想靠常规打法进场,回报很薄。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CZ8GQB8Q | voze | 2024-05-01 | Yes | $27.11 | 600pcs | $16266.0 | 30.92% | $5029.45 |
![]() | B0CK15X6SM | voze | 2023-09-28 | Yes | $15.55 | 1000pcs | $15550.0 | 18.81% | $2924.96 |
![]() | B0BZD9KZPN | OUTNILI | 2023-03-23 | Yes | $24.98 | 350pcs | $8743.0 | 18.69% | $1634.07 |
![]() | B0CY2J96CY | OUTNILI | 2024-03-14 | Yes | $24.5 | 350pcs | $8575.0 | 18.1% | $1552.08 |
![]() | B0CY2M6LDR | OUTNILI | 2024-03-08 | Yes | $21.44 | 350pcs | $7504.0 | 16.1% | $1208.15 |
![]() | B0BY8S1YBF | JAMEND CLXP | 2023-03-13 | Yes | $24.98 | 300pcs | $7494.0 | 15.93% | $1193.8 |
![]() | B0DLVQTJLW | OUTNILI | 2024-11-04 | Yes | $17.71 | 350pcs | $6198.5 | 18.93% | $1173.38 |
![]() | B0DLVSNL7D | OUTNILI | 2024-11-04 | Yes | $17.65 | 350pcs | $6177.5 | 18.83% | $1163.23 |
![]() | B0F37ZBC2Y | FunCee | 2025-04-01 | Yes | $16.49 | 400pcs | $6596.0 | 16.16% | $1065.92 |
![]() | B0CM3FNC93 | OUTNILI | 2023-11-16 | Yes | $16.65 | 350pcs | $5827.5 | 17.46% | $1017.49 |
![]() | B0CG1DG6CT | OUTNILI | 2023-10-09 | Yes | $16.67 | 350pcs | $5834.5 | 16.57% | $966.78 |
![]() | B0D9BQ82CT | OUTNILI | 2024-07-12 | Yes | $15.69 | 400pcs | $6276.0 | 14.77% | $926.97 |
![]() | B0CBVHHJ6M | OUTNILI | 2023-08-28 | Yes | $16.64 | 300pcs | $4992.0 | 16.69% | $833.17 |
![]() | B0DXZPF283 | FunCee | 2025-02-21 | Yes | $15.89 | 300pcs | $4767.0 | 14.53% | $692.65 |
![]() | B0CX1K6TYZ | ZONGOOL | 2024-03-04 | Yes | $13.61 | 300pcs | $4083.0 | 14.0% | $571.63 |
![]() | B0CM2YGSPK | voze | 2023-11-30 | Yes | $16.5 | 200pcs | $3300.0 | 16.41% | $541.53 |
![]() | B0CX1J2MJR | ZONGOOL | 2024-03-04 | Yes | $16.06 | 200pcs | $3212.0 | 16.49% | $529.66 |
![]() | B0B77FJZR8 | IMILLET | 2022-07-21 | Yes | $16.59 | 200pcs | $3318.0 | 14.75% | $489.41 |
![]() | B0GHY3J1QY | Lorbro | 2026-03-26 | Yes | $28.59 | 100pcs | $2859.0 | 16.69% | $477.17 |
![]() | B0CY2K3CN8 | OUTNILI | 2024-03-14 | Yes | $24.99 | 50pcs | $1249.5 | 18.56% | $231.91 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GHY3J1QY | Lorbro | 2026-03-26 | Yes | $28.59 | 100pcs | $2859.0 | 16.69% | $477.17 |
这个市场不适合进入,结论很直接:已接近价格战区,而且老品牌占据了几乎全部可盈利新货,真正的新品牌机会很弱。 目前可识别的盈利产品占44.68%,但新上架产品的盈利率只有20%,而且新品牌里只有 Lorbro 这一家出现了正向结果;相对地,旧品牌的新货全部亏损,说明新人要想站住脚,不是靠普通铺货,而是要靠明显差异化和更高投入。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:正在走向低利润竞争,且已经出现压价信号。 近两年新进入品牌几乎没有形成稳定胜利面,最新月份/年度里新增成功极少,反而失败新品在增加;按你给的规则,这种环境对大品牌和小商家都不是好市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |