Lorbro Over the Door Broom and Mop Holder with Basket, 4 Grips and 4 Hooks
Storage Racks - 产品分析报告
  • Benchmark ASIN
    B0GHY3J1QY
  • Marketplace
    US
  • Category ID
    165115011
  • Analyzed Products
  • Keyword
    tool organizer
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    No price data
  • Data Date
    2026-07-27
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Medium
Moderate Risk Due to Price Competition
Newly Released Counts (All Brands)
5
New Brand (1)
Old Brand (4)
Success rate (all brands)
20.00%
New Brand (100.00%)
Old Brand (0.00%)
Most products net profit margin range
8.89% - 20.47%
Listing

Report summary from Keble AI Agent: Listing

结论很直接:这个市场不适合进入,属于明显拥挤且正在走向低利润竞争的类目。 新品牌几乎没有稳定跑通的空间,老品牌已经把可盈利位置占住;如果现在进场,大概率会被压进低利润区。

Recommended Products Features Direction
B0GJZ384Z7
Why do customers choose it?
  • 黑色哑光外观在同类中较常见,颜色区分度不强
  • 12件装壁挂式夹扣结构,采用三角扣+花瓣齿自动适配手柄粗细,但整体仍属于常见公共款 broom holder 形态
  • 主打不锈钢材质、可拆卸复用、单件承重约30磅
  • 适合需要在厨房/洗衣房/车库/花园中进行轻量工具收纳、且偏好金属壁挂款的用户
  • Sales
    Avg. price: $14.98|Latest price: $14.98|Approx. recent monthly revenue: $749.00 (50 pcs)|Net profit margin: 10.92%
    B0GHY3J1QY
    Why do customers choose it?
  • 白色线篮与灰色夹持结构组合,整体更偏家居清爽风格
  • 过门悬挂式结构,带4个夹位、4个挂钩和1个线篮的一体化布局,和常见墙装单排夹式拖把架不同
  • 在常规拖把夹收纳基础上增加了置物篮,可同时收纳喷壶、抹布等小件,形成一体化清洁站
  • 适合租房、公寓、共享空间或不想打孔安装的人群,尤其是需要利用门后空间收纳清洁工具的用户
  • Sales
    Avg. price: $28.59|Latest price: $31.99|Approx. recent monthly revenue: $2,859.00 (100 pcs)|Net profit margin: 16.69%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    1 new brands11 old brands
    1 brands have new listings2 brands have new listings
    1 new listings4 new listings
    1 succeeded
    0 succeeded
    0 failed
    4 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      结论很明确:这个市场不适合现在进入。 你有50万人民币预算,表面上能覆盖单个ASIN前期启动,但市场已经明显进入高竞争、低容错状态:整体可识别盈利产品只有44.68%,新品盈利率只有20%,而新品牌新品盈利率表面上看是100%,但样本只有Lorbro 1个成功案例,不能当成稳定机会;相反,老品牌新品盈利率为0%,说明这个类目里“靠旧资源做新产品”的成功率也很差。

      Early sourcing + logistics + marketing budget (USD)
      N/A
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      80.00%
      New listing success rate (old brands):
      0.00%
      New listing success rate (new brands):
      100.00%
      Which new brands have these successful new listings?
      Alternatives
      1. 强力可移除挂钩(3M/免钉款)+小收纳篮组合:用户可以用更低成本把扫把、拖把分开挂在门后或墙面,几乎不需要安装,适合租房和临时整理。
      2. 简易插槽式扫把卡扣(单个或2-4个装):比整套门后收纳架更便宜,按需逐个购买,先解决最常用的1-2个长柄工具收纳。
      3. 带胶贴的拖把/扫把夹:安装门槛最低,不用打孔也不用挂门,适合轻量工具和短期整理需求。
      4. 现成的门背收纳袋/门挂袋:如果用户的核心诉求是清洁用品和小物件集中收纳,门挂袋通常更便宜、覆盖面更广,且不需要精准对位工具尺寸。
      5. 可折叠清洁工具桶/清洁车上的工具槽:如果用户只是想把清洁工具临时集中放置,现有清洁车或桶具往往可直接兼容,无需额外购买专用支架。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这个市场不值得进入:已经明显进入竞争拥挤区,且新品牌只有少数真正跑通,老品牌把高流量位置占住了。 你现在最该看到的结论不是“能不能做”,而是“做同款会不会被挤进低利润区”;答案是会,而且小卖家尤其不适合正面硬打。

      Lorbro
      New products with Highest revenueLeast investment in new productsMost investment in new products
      Lorbro Over the Door Broom and Mop Holder with Basket, 4 Grips and 4 Hooks
      Recent Monthly Revenue (USD):$2,859.00(100pcs/month)
      B0GHY3J1QY (4.8/5 (24 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      OUTNILI
      Old brand with the most profitable new products
      OUTNILI 2 Pack Mop Broom Holder Wall Mount - Wood Broom Mop Hanger - Wall Mounted Garden Tool Rack Organizer for Closet Garage Laundry Room Farmhouse Rustic Kitchen Decor With 4 Slots & 4 Hooks
      Recent Monthly Revenue (USD):$8,743.00(350pcs/month)
      B0BZD9KZPN (4.7/5 (4790 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      OUTNILI 2 Pack Black Mop Broom Holder Wall Mount - Wood Broom Mop Hanger - Wall Mounted Garden Tool Rack Organizer for Closet Garage Laundry Room, 4 Slots & 4 Hooks
      Recent Monthly Revenue (USD):$8,575.00(350pcs/month)
      B0CY2J96CY (4.7/5 (4770 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      OUTNILI 2 Pack Mop Broom Holder Wall Mount with 3 Slots & 4 Hooks - Rustic Wood Broom Mop Hanger for Pantry Kitchen Organization - Garden Tool Organizer for Closet Laundry Room
      Recent Monthly Revenue (USD):$7,504.00(350pcs/month)
      B0CY2M6LDR (4.7/5 (4770 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
    • #Differentiations

      Unique productsCommon products
      baecel 12 PCS Broom Holder Wall Mount, Upgraded Heavy Duty Mop and Broom Holder Wall Mount, Stainless Steel Broom Hanger Mop Holder Rack for Kitchen Laundry Garden Tool Organizer
      Differentiation:
      1. 三角柱角落立式,形态和常见墙挂/门挂款差异大
      2. 34个格位+14个挂钩,容量明显更强,适合园艺工具集中收纳
      3. 转角利用闲置空间,外形更醒目,容易吸引点击
      B0GJZ384Z7 (4.7/5 (299 Reviews))Brand is an old entry in this market
      New Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      Lorbro Over the Door Broom and Mop Holder with Basket, 4 Grips and 4 Hooks
      Differentiation:
      1. 过门悬挂+收纳篮,一体化结构和普通单排夹式差别大
      2. 白色线篮更清爽,画面识别度高,适合家居场景
      3. 免打孔安装,适合租房和公寓用户,购买动机更明确
      B0GHY3J1QY (4.8/5 (24 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这不是适合进入的市场:新品牌几乎没有成功空间,且市场已经明显偏向老品牌主导的价格竞争。新上架里只有 5 个样本,盈利率仅 20%,而整体可识别盈利率也只有 44.68%,说明不是健康增量市场;更关键的是,新产品利润带集中在 10%~20%,只有 1 个样本达到 20%~30%,没有任何新产品超过 40%,这说明想靠常规打法进场,回报很薄。

      Profitability difficulty
      Moderate Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0CZ8GQB8Q
      B0CZ8GQB8Q
      voze
      2024-05-01
      Yes
      $27.11
      600pcs
      $16266.0
      30.92%
      $5029.45
      B0CK15X6SM
      B0CK15X6SM
      voze
      2023-09-28
      Yes
      $15.55
      1000pcs
      $15550.0
      18.81%
      $2924.96
      B0BZD9KZPN
      B0BZD9KZPN
      OUTNILI
      2023-03-23
      Yes
      $24.98
      350pcs
      $8743.0
      18.69%
      $1634.07
      B0CY2J96CY
      B0CY2J96CY
      OUTNILI
      2024-03-14
      Yes
      $24.5
      350pcs
      $8575.0
      18.1%
      $1552.08
      B0CY2M6LDR
      B0CY2M6LDR
      OUTNILI
      2024-03-08
      Yes
      $21.44
      350pcs
      $7504.0
      16.1%
      $1208.15
      B0BY8S1YBF
      B0BY8S1YBF
      JAMEND CLXP
      2023-03-13
      Yes
      $24.98
      300pcs
      $7494.0
      15.93%
      $1193.8
      B0DLVQTJLW
      B0DLVQTJLW
      OUTNILI
      2024-11-04
      Yes
      $17.71
      350pcs
      $6198.5
      18.93%
      $1173.38
      B0DLVSNL7D
      B0DLVSNL7D
      OUTNILI
      2024-11-04
      Yes
      $17.65
      350pcs
      $6177.5
      18.83%
      $1163.23
      B0F37ZBC2Y
      B0F37ZBC2Y
      FunCee
      2025-04-01
      Yes
      $16.49
      400pcs
      $6596.0
      16.16%
      $1065.92
      B0CM3FNC93
      B0CM3FNC93
      OUTNILI
      2023-11-16
      Yes
      $16.65
      350pcs
      $5827.5
      17.46%
      $1017.49
      B0CG1DG6CT
      B0CG1DG6CT
      OUTNILI
      2023-10-09
      Yes
      $16.67
      350pcs
      $5834.5
      16.57%
      $966.78
      B0D9BQ82CT
      B0D9BQ82CT
      OUTNILI
      2024-07-12
      Yes
      $15.69
      400pcs
      $6276.0
      14.77%
      $926.97
      B0CBVHHJ6M
      B0CBVHHJ6M
      OUTNILI
      2023-08-28
      Yes
      $16.64
      300pcs
      $4992.0
      16.69%
      $833.17
      B0DXZPF283
      B0DXZPF283
      FunCee
      2025-02-21
      Yes
      $15.89
      300pcs
      $4767.0
      14.53%
      $692.65
      B0CX1K6TYZ
      B0CX1K6TYZ
      ZONGOOL
      2024-03-04
      Yes
      $13.61
      300pcs
      $4083.0
      14.0%
      $571.63
      B0CM2YGSPK
      B0CM2YGSPK
      voze
      2023-11-30
      Yes
      $16.5
      200pcs
      $3300.0
      16.41%
      $541.53
      B0CX1J2MJR
      B0CX1J2MJR
      ZONGOOL
      2024-03-04
      Yes
      $16.06
      200pcs
      $3212.0
      16.49%
      $529.66
      B0B77FJZR8
      B0B77FJZR8
      IMILLET
      2022-07-21
      Yes
      $16.59
      200pcs
      $3318.0
      14.75%
      $489.41
      B0GHY3J1QY
      B0GHY3J1QY
      Lorbro
      2026-03-26
      Yes
      $28.59
      100pcs
      $2859.0
      16.69%
      $477.17
      B0CY2K3CN8
      B0CY2K3CN8
      OUTNILI
      2024-03-14
      Yes
      $24.99
      50pcs
      $1249.5
      18.56%
      $231.91

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0GHY3J1QY
      B0GHY3J1QY
      Lorbro
      2026-03-26
      Yes
      $28.59
      100pcs
      $2859.0
      16.69%
      $477.17
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不适合进入,结论很直接:已接近价格战区,而且老品牌占据了几乎全部可盈利新货,真正的新品牌机会很弱。 目前可识别的盈利产品占44.68%,但新上架产品的盈利率只有20%,而且新品牌里只有 Lorbro 这一家出现了正向结果;相对地,旧品牌的新货全部亏损,说明新人要想站住脚,不是靠普通铺货,而是要靠明显差异化和更高投入。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      Lorbro

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      baecel
      OUTNILI
    • #Success Rate by Entry Time

      Listing

      这个市场不值得进入,结论很明确:正在走向低利润竞争,且已经出现压价信号。 近两年新进入品牌几乎没有形成稳定胜利面,最新月份/年度里新增成功极少,反而失败新品在增加;按你给的规则,这种环境对大品牌和小商家都不是好市场。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500000001
      202600010003
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/700000000
      2025/800000001
      2025/900000000
      2025/1000000000
      2025/1100000000
      2025/1200000000
      2026/100000002
      2026/200000000
      2026/300010000
      2026/400000001
      2026/500000000
      2026/600000000
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      Broom Holder Wall Mount Rack, 304 Stainless Steel Mop and Tool Organizer
      Price (USD)
      $15.99
      Released Type
      Old Release (2024-03-09)
      Brand is an old entry in this market
      Size and Weight
      11.2 x 8.3 x 6.5 cm, 308.00g

      Profitable Factors

      Based on old ASINLow pricing strategy

      Design & Appearance

      黑银配色,偏实用工业风,识别度中等, 304不锈钢壁挂式卡扣结构,4个夹位+4个挂钩的常规布局

      Key Buying Motive

      兼顾扫把、拖把与小工具收纳,通用性较强

      Target Customers

      适合想用低成本把厨房、洗衣房、车库、庭院清洁工具集中上墙收纳的家庭用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $799.50
      50 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      16.95% / 19.35%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      7.56% / 9.96%
      Peak / Non Peak

      Sales & BSR Performance

      OUTNILI 2 Pack Black Mop Broom Holder Wall Mount - Wood Broom Mop Hanger - Wall Mounted Garden Tool Rack Organizer for Closet Garage Laundry Room, 4 Slots & 4 Hooks
      Price (USD)
      $24.50
      Released Type
      Old Release (2024-03-14)
      Brand is an old entry in this market
      Size and Weight
      44.7 x 13.3 x 6.4 cm, 839.00g

      Profitable Factors

      Based on old ASIN

      Design & Appearance

      黑色木质面板搭配工业风金属夹,偏现代农舍风格。, 双包装墙挂式结构,4个滚轮夹+4个挂钩,适合墙面长条布局。

      Key Buying Motive

      在常见拖把扫帚架基础上增加木质装饰面,兼顾收纳与家居装饰;4夹4钩组合提升多工具收纳效率。

      Target Customers

      适合希望把清洁工具收纳区做得更整洁、同时追求家居风格统一的家庭用户。

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $8,575.00
      350 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      14.09% / 18.10%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -2.60% / 1.41%
      Peak / Non Peak

      Sales & BSR Performance

      Loading samples... 20%
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