- Benchmark ASINB0GHY3J1QY
- MarketplaceUS
- Category ID165115011
- Analyzed Products
- Keywordtool organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入：它已经明显进入老牌主导、利润被压缩的竞争区，小品牌不要碰，大品牌也不该硬闯。新品牌只有 Lorbro 1 个，整体新品牌成功率虽然表面上是 100%，但样本只有 1 个，不能当成可复制机会；真正决定市场走向的是老品牌 OUTNILI，虽然它在这个类目里拿到不少盈利款，但它的新产品 4 个里有 3 个不赚钱，说明新上架正在被利润压得很厉害。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，尤其不适合小品牌。 用户预算500,000 CNY当然能覆盖单个ASIN的前期上架成本，但市场回报信号偏弱：当前新品牌里只有Lorbro这一家被识别出来，而且它的新产品盈利率是100%，但样本极小，不能代表整个赛道；更关键的是，老品牌新产品盈利率是0%，说明这个品类的盈利机会并不稳定，已经更像成熟竞争区而不是可轻松切入的增量市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?80.00%New listing success rate (old brands):0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Alternatives- 强力粘钩/自粘挂钩：几乎零安装成本，适合挂轻量扫帚、拖把杆或清洁布；对租房用户尤其友好，属于更低门槛的替代方案。
- 门背式挂架/门后收纳钩：不打孔、利用现有门后空间，安装比整套门挂式工具架更简单，成本通常更低；适合只想解决“随手收纳”问题的用户。
- 伸缩杆+S钩方案：用一根便宜的伸缩杆横向架在柜内/角落，再配S钩挂小工具；灵活度高、可复用性强，适合轻量级收纳需求。
- 简易扫帚夹/单件卡扣：如果用户只需要固定1-2把工具，单独的扫帚夹或杆夹比带篮子的多功能收纳架更便宜、更省空间。
- 塑料收纳桶/清洁工具桶：把常用清洁用品集中放进桶里移动，适合不想安装、经常在不同房间清洁的用户；比固定式工具架更容易上手。
- 柜内自立式分隔架：放在杂物柜或储物间地面即可使用，不需要墙面/门体条件；对不便安装、也不想破坏墙面的用户是更低风险替代。
- 现成家居收纳盒配合现有搁板：直接用家里已有的盒子、纸箱或塑料筐做分类收纳，几乎无新增成本，适合预算极低或临时过渡场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合现在进入：新品牌成功样本太少、老品牌占据新上架主导，且低利润/失利新品已经开始出现，属于高竞争、偏价格压制的市场。 目前没有“30~100+新品牌涌入”的超饱和证据，但从结果看，能赚到钱的基本都是老品牌；新品牌只有 Lorbro 这一例成功，不能说明市场对小卖家友好。
Least investment in new productsNew products with Highest revenueMost investment in new productsLorbro
Recent Monthly Revenue (USD):$2,859.00(100pcs/month)B0GHY3J1QY (4.8/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsOUTNILI
Recent Monthly Revenue (USD):$8,743.00(350pcs/month)B0BZD9KZPN (4.7/5 (4790 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$8,575.00(350pcs/month)B0CY2J96CY (4.7/5 (4770 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,504.00(350pcs/month)B0CY2M6LDR (4.7/5 (4770 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 三合一结构：过门挂架+收纳篮，更少见，视觉也更丰富。
- |
- 无打孔安装，适合租房和门后场景，点击转化更强。
- |
- 能同时收纳长柄工具和小清洁用品，功能差异最大。
B0GHY3J1QY (4.8/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色木板+工业金属夹，和原木款区分明显。
- |
- 4夹位+4挂钩，外观更简洁，和5卡位/3卡位款差异清楚。
- |
- 黑色现代农舍风更像家居装饰，容易吸引点击。
B0CY2J96CY (4.7/5 (4770 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已经接近/进入过热竞争区，小品牌不要碰，大品牌也不应硬闯。 目前新产品里可确认盈利的样本只有1个，且它来自新品牌 Lorbro，利润率16.7%，勉强算可接受；但同一批新产品里，旧品牌 OUTNILI、baecel 贡献了 4 个新发布样本中的 4 个非盈利/低效样本，说明新机会正在被老牌和强投放品牌挤压，不是给普通小卖家的市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CZ8GQB8Qvoze2024-05-01Yes$27.11600pcs$16266.030.92%$5029.45
B0CK15X6SMvoze2023-09-28Yes$15.551000pcs$15550.018.81%$2924.96B0BZD9KZPNOUTNILI2023-03-23Yes$24.98350pcs$8743.018.69%$1634.07B0CY2J96CYOUTNILI2024-03-14Yes$24.5350pcs$8575.018.1%$1552.08B0CY2M6LDROUTNILI2024-03-08Yes$21.44350pcs$7504.016.1%$1208.15
B0BY8S1YBFJAMEND CLXP2023-03-13Yes$24.98300pcs$7494.015.93%$1193.8
B0DLVQTJLWOUTNILI2024-11-04Yes$17.71350pcs$6198.518.93%$1173.38
B0DLVSNL7DOUTNILI2024-11-04Yes$17.65350pcs$6177.518.83%$1163.23
B0F37ZBC2YFunCee2025-04-01Yes$16.49400pcs$6596.016.16%$1065.92
B0CM3FNC93OUTNILI2023-11-16Yes$16.65350pcs$5827.517.46%$1017.49
B0CG1DG6CTOUTNILI2023-10-09Yes$16.67350pcs$5834.516.57%$966.78
B0D9BQ82CTOUTNILI2024-07-12Yes$15.69400pcs$6276.014.77%$926.97
B0CBVHHJ6MOUTNILI2023-08-28Yes$16.64300pcs$4992.016.69%$833.17
B0DXZPF283FunCee2025-02-21Yes$15.89300pcs$4767.014.53%$692.65
B0CX1K6TYZZONGOOL2024-03-04Yes$13.61300pcs$4083.014.0%$571.63
B0CM2YGSPKvoze2023-11-30Yes$16.5200pcs$3300.016.41%$541.53
B0CX1J2MJRZONGOOL2024-03-04Yes$16.06200pcs$3212.016.49%$529.66
B0B77FJZR8IMILLET2022-07-21Yes$16.59200pcs$3318.014.75%$489.41B0GHY3J1QYLorbro2026-03-26Yes$28.59100pcs$2859.016.69%$477.17
B0CY2K3CN8OUTNILI2024-03-14Yes$24.9950pcs$1249.518.56%$231.91Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GHY3J1QYLorbro2026-03-26Yes$28.59100pcs$2859.016.69%$477.17#New Product Success Rates
Listing这个市场不值得进入：已经是高度内卷的价格战市场，新品牌成功率只有20%，而且几乎所有成熟品牌都在用“旧款改新”吃掉利润，新进入者想赢必须靠明显差异化和更高预算。 对小商家来说，唯一的真实成功样本是 Lorbro 的 B0GHY3J1QY，但这条路不是低成本可复制的；对大品牌来说，虽然资金够，但也要面对老品牌 OUTNILI、voze 这类已经跑通的强势对手，市场并不空。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LorbroNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OUTNILIbaecel#Success Rate by Entry Time
Listing这个市场不适合现在进入，已经明显偏向高竞争/价格战区。 近一年新品牌成功样本只有 Lorbro 1 个，而已出现的旧品牌新上架样本 4 个里全部失败；同时近几个月新上架几乎都落在“无利润/不活跃”，说明门槛在变高，不是变低。
证据很直接：市场不是在扩张给新人机会，而是在收紧。 2025 年到 2026 年的新上架样本里，失败样本明显更多：2025/8 只有 1 个失败，2026 年 1 月出现 2 个失败，4 月又新增 1 个失败；年度层面 2026 年新上架里仅 1 个盈利、3 个不盈利，盈利率偏弱。总体可识别产品里，盈利占比只有 46.67%，而新上架产品的盈利率只有 20.00%，这已经不是“容易做”的市场。真正能跑出来的样本也不是低投入小卖家：Lorbro 的 B0GHY3J1QY 只能做到 16.7% 毛利，但早期投入高达 11,407.41 美元，其中广告就占 2,837.02 美元；这说明“做成”需要明显额外预算，不只是拿货和上架。与此同时，OUTNILI 的新产品 B0FNQFGBX4 只有 8.83% 利润率，已经落入你定义的价格战高风险区，B0GGXZW81M 虽然有 12.39%，也仍然没转成有效销售。更关键的是，OUTNILI 相关的老品 B0BZD9KZPN 虽然盈利、月销 350、利润率 18.69%，但它是老牌强势样本，不该当成小卖家参考；真正的小品牌案例只有 Lorbro 这一条，而且样本太少，不足以证明普通小卖家可复制。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 1 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 1 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesOUTNILI 2 Pack Mop Broom Holder Wall Mount - Wood Broom Mop Hanger - Wall Mounted Garden Tool Rack Organizer for Closet Garage Laundry Room Farmhouse Rustic Kitchen Decor With 4 Slots & 4 Hooks
This listing is deemed profitablePrice (USD)$24.98Released TypeOld Release (2023-03-23)Brand is an old entry in this marketSize and Weight44.4 x 13.0 x 6.4 cm, 848.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
原木色木板搭配金属夹具，呈现明显的乡村/现代农舍风格, 2件装壁挂式工具收纳架，4个夹位+4个挂钩的组合布局，偏装饰型木质长条外观Key Buying Motive
在基础拖把扫帚收纳之外，兼顾墙面装饰属性，适合厨房、洗衣房、车库等场景Target Customers
偏好农舍风、乡村风家居装饰，同时需要清洁工具上墙收纳的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,743.00350 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.83% / 18.69%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.72% / 2.14%Peak / Non PeakSales & BSR Performance
Broom Holder Wall Mount Rack, 304 Stainless Steel Mop and Tool Organizer
This listing is deemed profitablePrice (USD)$15.99Released TypeOld Release (2024-03-09)Brand is an old entry in this marketSize and Weight11.2 x 8.3 x 6.5 cm, 308.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
黑银配色的金属壁挂式简约外观，偏实用型公模设计Key Buying Motive
304不锈钢材质，防锈耐用，适合潮湿环境；4个夹位+4个挂钩，满足扫把、拖把和小工具的复合收纳Target Customers
面向需要低成本提升杂物间、车库、洗衣房收纳效率的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$799.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.95% / 19.35%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.56% / 9.96%Peak / Non PeakSales & BSR Performance
Loading samples... 17%