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这个市场不建议进入,结论很明确:新品牌没有成功窗口,市场已经进入老品牌内卷和价格战阶段。 现有样本里,新品牌数为0,近期7个新上架产品里0个盈利;新产品利润率主要卡在3.66%~19.84%,但真正能稳定赚钱的新品为0%,这已经不是“试错市场”,而是明显的高竞争、低容错市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个适合进入的市场:整体已经明显过热,价格战和低利润是主旋律。 用户预算50万人民币,能覆盖部分单品早期入场成本,但对长期品牌建设、研发和认证不够;而且新品整体盈利率只有36.21%,新品中盈利率是0%,说明新进入者几乎没有成功窗口。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,原因很直接:老牌大卖已经把利润做出来了,但新产品正在持续失败,市场明显进入高竞争、低容错阶段。 现有样本里,OUTNILI 作为老牌品牌,16个产品里10个可盈利,成功率62.5%,但它的新上架产品里0个盈利;与此同时,2025年和2026年新增产品几乎清一色是非盈利,说明市场不是机会扩张,而是在往更难赚钱的方向走。
这个市场不适合现在进入,整体已经是明显的老品牌内卷盘。 新品利润区间只有3.66%~19.84%,而新产品里真正确认盈利的比例是0%,这说明新入场几乎没有可复制的正反馈;更关键的是,全部12个品牌里新品牌为0,说明不是新品牌在打开市场,而是老品牌在互相抢份额。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CZ8GQB8Q | voze | 2024-05-01 | Yes | $27.11 | 450pcs | $12199.5 | 30.92% | $3772.09 |
![]() | B0CK15X6SM | voze | 2023-09-28 | Yes | $15.55 | 1000pcs | $15550.0 | 18.81% | $2924.96 |
![]() | B0BZD9KZPN | OUTNILI | 2023-03-23 | Yes | $24.98 | 400pcs | $9992.0 | 18.69% | $1867.51 |
![]() | B0CY2J96CY | OUTNILI | 2024-03-14 | Yes | $24.5 | 400pcs | $9800.0 | 18.1% | $1773.8 |
![]() | B0CY2M6LDR | OUTNILI | 2024-03-08 | Yes | $21.44 | 400pcs | $8576.0 | 16.1% | $1380.74 |
![]() | B0DLVQTJLW | OUTNILI | 2024-11-04 | Yes | $17.71 | 400pcs | $7084.0 | 18.93% | $1341.01 |
![]() | B0DLVSNL7D | OUTNILI | 2024-11-04 | Yes | $17.65 | 400pcs | $7060.0 | 18.83% | $1329.4 |
![]() | B0CM3FNC93 | OUTNILI | 2023-11-16 | Yes | $16.65 | 400pcs | $6660.0 | 17.46% | $1162.84 |
![]() | B0CG1DG6CT | OUTNILI | 2023-10-09 | Yes | $16.67 | 400pcs | $6668.0 | 16.57% | $1104.89 |
![]() | B0F37ZBC2Y | FunCee | 2025-04-01 | Yes | $16.49 | 400pcs | $6596.0 | 16.16% | $1065.92 |
![]() | B0D9BQ82CT | OUTNILI | 2024-07-12 | Yes | $15.69 | 400pcs | $6276.0 | 14.77% | $926.97 |
![]() | B0CBVHHJ6M | OUTNILI | 2023-08-28 | Yes | $16.64 | 300pcs | $4992.0 | 16.69% | $833.17 |
![]() | B0CZ7XHSBW | voze | 2024-03-28 | Yes | $12.75 | 450pcs | $5737.5 | 13.89% | $796.94 |
![]() | B0DXZPF283 | FunCee | 2025-02-21 | Yes | $15.89 | 300pcs | $4767.0 | 14.53% | $692.65 |
![]() | B0CX1K6TYZ | ZONGOOL | 2024-03-04 | Yes | $13.61 | 300pcs | $4083.0 | 14.0% | $571.63 |
![]() | B0CM2YGSPK | voze | 2023-11-30 | Yes | $16.5 | 200pcs | $3300.0 | 16.41% | $541.53 |
![]() | B0CX1J2MJR | ZONGOOL | 2024-03-04 | Yes | $16.06 | 200pcs | $3212.0 | 16.49% | $529.66 |
![]() | B0B77FJZR8 | IMILLET | 2022-07-21 | Yes | $16.59 | 200pcs | $3318.0 | 14.75% | $489.41 |
![]() | B0CY2K3CN8 | OUTNILI | 2024-03-14 | Yes | $24.99 | 50pcs | $1249.5 | 18.56% | $231.91 |
![]() | B0CXJ44GN2 | KLEBV | 2024-03-09 | Yes | $15.99 | 50pcs | $799.5 | 19.35% | $154.71 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FPX2S7BZ | OUTNILI | 2025-09-05 | No | $10.56 | 400pcs | $4224.0 | -2.6% | $-109.82 |
![]() | B0FNQFGBX4 | OUTNILI | 2025-08-26 | No | $14.52 | 400pcs | $5808.0 | 8.83% | $512.85 |
![]() | B0GJZ384Z7 | baecel | 2026-01-27 | No | $14.98 | 550pcs | $8239.0 | 10.92% | $899.7 |
![]() | B0GGXZW81M | OUTNILI | 2026-01-15 | No | $21.55 | -pcs | $- | 12.39% | $- |
![]() | B0GWVV6WWH | OUTNILI | 2026-04-11 | No | $- | -pcs | $- | -% | $- |
![]() | B0G1R8X96W | ELEAD | 2025-11-11 | No | $- | -pcs | $- | -% | $- |
![]() | B0H397KX57 | Lifewit | 2026-05-29 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,结论很明确:新品几乎全军覆没,且已经进入强竞争/价格战状态。 现有数据里,新品盈利率是0%,整体可辨识产品盈利率只有36.21%,而新品利润分布几乎没有健康区间,说明新进入者很难靠正常打法赚钱。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,结论很明确:已进入价格战区,而且对新卖家几乎是封死的。 近期新上架里,真正能算盈利的比例是 0%;市场整体可识别的盈利率只有 36.21%,但新产品利润区间只有 3.66%~19.84%,已经是典型的低利润、强竞争环境。市场节奏也没有变好:2025年到2026年持续有新上架,但最近几个月几乎只有亏损或未达标案例,没有形成新的成功样板。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |