- Benchmark ASINB0FJXHBGX7
- MarketplaceUS
- Category ID6427816011
- Analyzed Products
- Keywordgame controller
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，且没有任何真实的新品牌机会。 现有数据里，新品牌数为0、新上架新品盈利数为0，整体可见样本的盈利率也是0%；唯一能卖动的旧品牌 YANCONGLIDEYAN 的产品 B0FJXHBGX7 虽然月销约50件、月收入约$375.50，但利润率只有9.57%，已经落在低利润/价格战区间，说明这不是“能不能卖”的问题，而是“卖了也很难赚钱”。
证据非常直接：
- 市场里没有新品牌活动，也没有可复制的新品牌成功样本；新切入成功率是0%。
- 已知可见产品都属于低差异化的 PS5 Slim 横放支架，B0FJX9DXBK 与 B0FJXHBGX7 都被判定为不盈利，失败原因一致：缺乏独特性、市场太小或竞争太强、利润本来就低。
- 价格和成本结构也不友好：B0FJXHBGX7 售价 $7.51，但FBA、头程、平台佣金后只剩9.57%毛利，远低于你要求的15%可接受线；这类产品一旦加上品牌、广告、研发或认证成本，基本没有安全垫。
- 时间趋势也没有出现新增长信号，近几个月和近几年都没有有效的新盈利释放，说明市场不是在扩张，而是在停滞。
结论很明确：大品牌和小商家都不该进。 大品牌如果真要进，也必须先做明显的功能升级、外观差异或渠道优势，否则只会被低价和投放成本拖住；小商家没有任何<300评价的真实成功案例可抄，若硬要进入，只会陷入低价竞争，甚至需要激进营销才可能跑量，但依然难赚钱。你的 500000 CNY 预算看起来足够，但在这个类目里，预算不是问题，问题是没有可持续盈利模型。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这个市场不适合进入。 现有样本里可识别利润的产品全部不盈利，市场利润率为0%，而且两款样本都被证明是“低差异化 + 小众需求 + 竞争强”的失败模型；对于大品牌和小商家，都不构成好机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
Alternatives- 直接水平放置在原包装泡沫/纸板垫片上，或用随手可得的书本、纸盒做临时垫高支撑：比买专用支架更便宜，也更容易立即实施，适合只想解决摆放稳定性的人。
- 使用通用防滑硅胶垫/橡胶脚垫（家居或电子配件通用款）：价格通常更低，安装更简单，不需要购买专门适配 PS5 Slim 的定制支架。
- 采用电视柜/机架内置隔板上的防滑垫或抽屉垫来固定主机：如果用户本来就有家具，这种方式几乎零新增成本，并且能兼顾防滑与放置整洁。
- 直接维持竖放并增加周边留空、后方通风：对于只担心散热的人，这是最省钱的替代方案，不需要额外配件，也减少了购买兼容性风险。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：整体已经是低利润、近似价格战的状态，小商家和大品牌都不应贸然进场。 目前可见样本里，整体可判定为盈利的产品比例是 0%，新上架产品也没有看到可复制的盈利样本；唯一能卖动的旧款 ASIN B0FJXHBGX7，月销约 50、售价 $7.51，毛利只有 9.6%，低于 10% 盈利门槛，早期投入却高达 $1026.02，说明“能跑量”不等于“能赚钱”。
从品牌看，YANCONGLIDEYAN 属于已进入市场的老品牌，但它的两条产品线里，1 个活跃 ASIN 仍然不盈利，另 1 个已经停销；品牌可识别盈利率为 0%，月收入约 $375.50，月销量 50。这个信号很直接：这个类目不是靠普通复制就能赢的，入场后大概率会被低价和投放成本压到无利润。 对大品牌来说，虽然预算 50 万元人民币足够覆盖早期试错，但也只能算“勉强可进”，前提是你能接受额外的品牌和研发投入；对小商家来说，这里没有真实的低成本成功案例可抄，<300 评价的 genuine 成功样本没有找到，反而更像需要高强度营销甚至“激进推广”才能冲量的市场。
如果一定要找对标，大品牌可参考/观察的只有 YANCONGLIDEYAN 的 B0FJXHBGX7：低客单、低毛利、靠 50 单/月维持活跃，但仍亏在利润线以下；小商家则没有可复制的正面样本，只能把 B0FJX9DXBK 和 B0FJXHBGX7 当反面教材，避免做同质化 Ps5 Slim 支架、避免把价格压到 $7~$8 还指望赚到钱、避免忽略广告和履约成本。 结论很简单：不要进。
Old brand with the most profitable new productsYANCONGLIDEYAN
Recent Monthly Revenue (USD):-(-)B0FJX9DXBKBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$375.50(50pcs/month)B0FJXHBGX7 (4.8/5 (45 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FJXHBGX7 (4.8/5 (45 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FJX9DXBKBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：当前数据几乎没有真正的新品牌增量，且可见产品里利润率只有9.6%，已经落在低利润、强价格竞争区间。对大品牌和小商家都不是好机会；更像是一个靠老品牌惯性和低差异化产品硬撑的市场。
证据很直接：核心可见品牌只有 YANCONGLIDEYAN，品牌总计2个产品，盈利产品0个、亏损产品2个，品牌盈利率0.00%。其中 ASIN B0FJXHBGX7 售价约 $7.51，月销50件，月营收约 $375.5，但利润率只有9.6%，月利润约 $35.94；另一个 ASIN B0FJX9DXBK 基本没有有效销量数据。产品结构上也很明确：两个款式都被判断为“普通/高度重合”的 PS5 Slim 横放支架，没有明显差异化，属于典型的低门槛、易复制品。市场分布里，已知利润率样本只有2个，其中1个落在0%~10%，另1个数据不完整；新产品利润分布为0，说明新切入几乎没有可见成功样本。与此同时，时间趋势图没有有效新增趋势数据，市场的“新品牌活跃度”也显示为0，新品牌、老品牌新发都没有形成可参考的正向扩张信号。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FJXHBGX7YANCONGLIDEYAN2025-07-25No$7.5150pcs$375.59.57%$35.94B0FJX9DXBKYANCONGLIDEYAN2025-07-25No$--pcs$--%$-No profitable product data available for new products#New Product Success Rates
Listing这个市场不值得进入，而且已经是高度竞争/近似价格战区：可识别的盈利产品占比为0%，新上架产品的盈利率也是0%，你要找的“新品牌机会”基本不存在。当前样本里只有少量品牌和产品，但结果已经显示出明显的失败主导，且典型新品利润率只有9.57%，低于你要求的15%可接受线，说明即使能卖，也很难留下足够利润。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：当前没有新品牌成功样本、没有新上架产品盈利样本，而且现有可见样本都指向“低差异化+低利润/不盈利”的状态，属于高风险且不值得进入的市场。 用户预算虽有500000 CNY，但这不是机会信号，因为预算只是单个ASIN的前期投入上限，而市场里连基础盈利面都没有形成。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases