
结论很明确:这个市场不值得进入,且已经是明显的价格战市场。 现有样本里新品牌和老品牌都没有跑通,说明这不是“再加一点预算就能赢”的市场,而是同质化严重、利润被压薄到几乎没有空间的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合进入。 以当前数据看,它已经明显偏向价格战和低回报区:新品牌 GBEER 的两款新品都没盈利,其中 B0GL64634V 价格 $25.10、月销 100、利润率 -3.82%,B0GVW4ZXC9 甚至已经没有稳定销量;老品牌 CANSHOW 的对照款 B0F26HQX3C 也只有 -1.14% 利润率,说明这个细分不是靠小改款就能赚钱,而是被同质化和高物流/平台费用压到几乎无利润。用户预算 500,000 CNY 足够做首批入场,但不够支撑长期品牌战、研发和认证投入,而且在这个价格带里,先期投入并不会自动换来盈利。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品牌新上架的成功率是0%,而且样本里没有任何可验证的新品牌盈利案例,反而出现了两条新品牌上架后都亏损的记录。 目前更像是“低毛利+高竞争”的消耗战,不管是大品牌还是小品牌,都不应把它当成可轻松切入的市场。
这个市场不值得进入,已经是明显的高风险价格战市场。 现有样本里可识别盈利产品占比为0%,新上架产品盈利率同样是0%,最近进入的两个新产品全部亏损;而且目前看到的两家相关品牌里,GBEER是新入场但2个产品全亏,CANSHOW是老品牌但1个产品也亏,说明不管新旧玩家都没有跑通。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0GL64634V | GBEER | 2026-02-28 | No | $25.1 | 100pcs | $2510.0 | -3.82% | $-95.88 |
![]() | B0F26HQX3C | CANSHOW | 2025-03-22 | No | $33.49 | 50pcs | $1674.5 | -1.14% | $-19.08 |
![]() | B0GVW4ZXC9 | GBEER | 2026-02-28 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GL64634V | GBEER | 2026-02-28 | No | $25.1 | 100pcs | $2510.0 | -3.82% | $-95.88 |
![]() | B0GVW4ZXC9 | GBEER | 2026-02-28 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,结论很明确:新品牌几乎没有真实胜率,且已经进入明显的低利润/低差异化区间。 目前可见样本里,新发布产品盈利率是0%,总体盈利率也是0%;两条新发布产品都来自GBEER,全部非盈利,说明不是“少数失败”,而是新进入路径本身就很差。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:已经进入低利润、强竞争的危险区。 目前新品牌新上架产品盈利率只有0.00%,市场总体盈利率也是0.00%;最近出现的新品牌案例里,GBEER 的 2 个新产品全部不赚钱,其中 B0GL64634V 月销约100件、月营收约251,000,最新评分3.8、评论128,但仍然亏损,说明不是没人卖,而是卖得动也不赚钱。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |