- Benchmark ASINB0GL64634V
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordbbq paper towel holder, grill paper towel holder, bbq storage rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经出现明显价格战和过度拥挤，新品牌不适合进场。 现有数据里，新品牌只有14个，却已经有20个新发布产品，其中真正盈利的只有2个，成功率10%；按全部新发布产品看，盈利率也只有16.67%，而新发布利润区间大致在 -2.45% 到 11.56%，说明大多数产品都卡在低毛利甚至亏损，根本不是健康赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 你有 50万 CNY 预算，表面上能覆盖样本里最低的新产品启动预算，但市场已经进入明显的低利润竞争区，近一年新品牌大量涌入，成功率只有 16.67%，失败率高达 85%，而且新品利润大多集中在 10%~15% 这个很薄的区间，意味着一旦广告、退货或定价波动，利润就会被吃掉。
Early sourcing + logistics + marketing budget (USD)$2,588.80 - $2,588.80Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?16.66%New listing success rate (old brands):50.00%New listing success rate (new brands):10.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 厨房纸巾台面滚筒架/立式纸巾架：比整套BBQ收纳架便宜很多，放厨房、露台或烤架旁都能用，适合只想解决纸巾取用问题的用户。
- 挂钩式烤架侧边小篮/通用金属网篮：不必购买带纸巾架的大件BBQ收纳车，直接挂在烤架手柄、围栏或桌边，成本更低、安装更简单。
- 可折叠塑料/金属工具收纳篮：用于装调料、夹子、刷子和餐巾，外场收纳足够，价格通常低于专用grill caddy。
- 磁吸式刀具/工具条或磁吸挂钩组：如果用户主要是想把夹子、铲子、刷子挂起来，这类磁吸配件更轻便，适配金属烤炉或金属侧板。
- 家用清洁纸巾+便携夹式/桌夹纸巾固定器：用常见纸巾配一个夹式固定器即可替代纸巾架功能，适合临时烧烤、野餐或尾箱聚会场景。
- 普通收纳盒/洗车工具箱：如果目标是调味料和小工具分类收纳，普通工具箱或收纳盒往往更便宜、容量更灵活，也更容易买到。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很直接：这个市场不值得进，已经接近/进入价格战区，且新品牌表现明显偏弱。 现有数据里，新品牌新上架产品盈利率只有10%，而新上架产品整体盈利率也只有16.67%；同时，近一年新上架里非盈利产品远多于盈利产品，说明不是“还有空间”，而是“筛选越来越残酷”。
证据很明确：Sirozi 是可复制的正面样本，但它并不能代表普通新品牌能轻松成功。Sirozi 的单品 B0GD589G31，售价 $23.45，毛利率 14.83%，月销 400、月收入 $938,000，属于真正能跑出来的新品；但它背后是新品牌里极少数的盈利案例。相反，Ormeli 的 B0FRMLY46H 售价 $18.98，毛利率只有 8.43%，月销只有 50，已不达可接受线；Qinpufu 的 B0GDD6R9YL 更差，售价 $11.93，毛利率 -65.05%，几乎是反面教材。老品牌 PTALSEAW 的 B0CBTJJH2V 虽然能做到 14.84% 毛利、月销 400、月收入 $1,268,800，但它属于老品牌资源驱动的结果，不该当成小卖家模板。时间趋势也在变差：2025 年新上架盈利 2 个、亏损 9 个；2026 年截至目前新上架盈利 1 个、亏损 8 个，市场是在往更难做的方向走，而不是变松。
你该怎么判断：大品牌可以考虑，但必须带足预算和品牌力；小卖家不建议进。 你当前预算 500,000 CNY 只能覆盖单个 ASIN 的前期投入，而像 Sirozi / PTALSEAW 这种能跑出来的款，都是 $23-$32 的中高客单、LARGE_STANDARD_SIZE、需要足够投放和周转才能撑住；对小卖家来说，真正能抄的只有“磁吸收纳桶 + 纸巾架 + 工具挂钩 + 适配烤架型号”这个组合思路，但不能照抄低价打法，否则很容易像 Ormeli、Qinpufu 一样掉进低毛利甚至亏损。建议直接放弃入场，至少不要把这条赛道当成可快速复制的机会。
New products with Highest revenueSirozi
Recent Monthly Revenue (USD):$9,380.00(400pcs/month)B0GD589G31 (4.6/5 (304 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsPTALSEAW
Recent Monthly Revenue (USD):$12,688.00(400pcs/month)B0CBTJJH2V (4.7/5 (278 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsOrmeli
Recent Monthly Revenue (USD):$949.00(50pcs/month)B0FRMLY46H (4.5/5 (89 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsQinpufu
Recent Monthly Revenue (USD):-(-)B0GDD6R9YL (3.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 外观像户外工具箱，木质提手更醒目
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- 开放式多格设计，功能最丰富
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- 适合露营/RV/尾箱聚会，购买场景明确
B0FPG52DDZ (4.6/5 (49 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 软包式收纳包形态，和金属篮筐差异大
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- 肩带+硬底板，更便携好拿
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- 适合移动场景，图像更容易吸引点击
B0CLTNPWBH (4.8/5 (79 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌几乎都在亏损，且当前已经进入明显的价格战/饱和区。 近期香港样本里，新产品只有2个是盈利的，而9个明确亏损，按已知利润看新产品盈利率只有约33%（2/6可判定者），但按全部新发布样本看，真正能站住的只占很小一部分；更关键的是，几乎没有任何新产品利润率达到15%+的“健康区间”，大多数都卡在10%以下，说明新进场很难靠正常利润跑通。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CBTJJH2VPTALSEAW2023-07-14Yes$31.72400pcs$12688.014.84%$1882.9B0GD589G31Sirozi2025-12-30Yes$23.45400pcs$9380.014.83%$1391.06
B0GK91G8P7Detukna2026-01-28Yes$29.99100pcs$2999.014.63%$438.76B0CLTNPWBHChyaidach2023-12-13Yes$39.950pcs$1995.015.33%$305.84B0FPG52DDZJBBTOOL2025-10-29Yes$35.8650pcs$1793.016.9%$303.02
B0GHM724ZHLELOCLE2026-01-19Yes$30.9950pcs$1549.510.78%$167.04Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GD589G31Sirozi2025-12-30Yes$23.45400pcs$9380.014.83%$1391.06B0GK91G8P7Detukna2026-01-28Yes$29.99100pcs$2999.014.63%$438.76B0FPG52DDZJBBTOOL2025-10-29Yes$35.8650pcs$1793.016.9%$303.02B0GHM724ZHLELOCLE2026-01-19Yes$30.9950pcs$1549.510.78%$167.04#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌成功率只有16.67%，但真正能跑通的只有少数靠“旧链接改款”或明显差异化的产品，且整体已经接近价格战区。 从市场结果看，22个新发布里只有4个盈利，其中纯新款只有3个盈利、旧链接改款只有1个盈利，而81.82%的新产品不赚钱；按新品牌口径，19个新品牌新产品里只有2个盈利，失败率高达89.47%，这不是适合广泛切入的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
JBBTOOLLELOCLEDetuknaSiroziNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MaxdotConconsGBEEROther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经是明显的过度拥挤/价格战区。 近期新品牌不断进场，但新品牌新发布产品的成功率只有16.67%，失败率高达85%；而真正跑出来的只有2个新品牌案例，分别是 Sirozi 的 B0GD589G31 和 Detukna 的 B0GK91G8P7，说明机会高度稀缺、不是普遍可复制的机会。
证据非常硬： 2025到2026的新增品牌持续出现，但大多数都没跑通；2026年新品牌新发布中，失败样本明显多于成功样本，且最近月份里非盈利新品更集中，说明竞争在加剧，不是在变容易。B0GL64634V（GBEER）虽然有100单/月、2510美元月营收，但利润率是-3.8%，早期投入约4969.80美元后仍然亏损；B0FRMLY46H（Ormeli）有89个评论、50单/月、月营收949美元，利润率只有8.43%，还没达到可接受的10%门槛；B0GDD6R9YL（Qinpufu）利润率-65.05%，2个评论，属于典型失败样本。反过来，少数成功样本里，Sirozi 的 B0GD589G31 才是最像“小品牌真实成功”的案例：304个评论、400单/月、月营收9380美元、利润率14.83%，但这已经接近评论偏高的边缘，不能简单当成低投入可复制模板。老品牌里 PTALSEAW 的 B0CBTJJH2V 也有14.84%利润率和278评论、400单/月，属于大品牌级别的成熟打法，不应当拿来当小品牌成功案例。
短结论：大品牌也不该进，小品牌更不该进。 以当前数据看，至少需要接近或超过 2588.8 美元的基础预算，而真正能站稳脚跟的样本普遍还需要更强的品牌力、更多评论和更重的投放；如果没有创新或更强营销，几乎很难复制成功。可参考的已建立品牌是 PTALSEAW 和 JBBTOOL；可参考的新品牌只有 Sirozi 与 Detukna，但这两个成功样本数量太少，不能证明市场可轻松进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 1 2 0 0 0 7 2026 0 1 2 2 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 1 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 1 0 0 0 1 2025/11 0 0 1 0 0 0 0 1 2025/12 0 0 0 1 0 0 0 5 2026/1 0 0 0 2 0 0 0 0 2026/2 0 1 1 0 0 0 0 3 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 1 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesChyaidachB0CLTNPWBH (4.8/5 (79 Reviews))Chyaidach Large Grill Caddy with Hard Bottom and Paper Towel Holder, Picnic BBQ Condiment Utensil Organizer Caddy for Blackstone Griddle Accessories, Camping Essential, Outdoor Cooking, Tailgate, RV
This listing is deemed profitablePrice (USD)$39.90Released TypeOld Release (2023-12-13)Brand is an old entry in this marketSize and Weight44.0 x 28.3 x 10.4 cm, 2118.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
采用软包式大号收纳包形态，而不是竞品常见的金属篮筐/磁吸侧挂结构Key Buying Motive
布质大容量收纳包+硬底板+可拆分隔+肩带，便携性和装载灵活度更强Target Customers
更适合黑石烤盘、露营、尾箱聚餐和RV用户这类需要移动收纳的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,995.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.41% / 15.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-17.96% / -11.03%Peak / Non PeakSales & BSR Performance
JBBTOOL Grill Caddy, BBQ Caddy with Paper Towel Holder & Utensil Holder, Picnic Caddy Organizer for Outdoor Cooking, Camping Essentials, Tailgating, Camping Must-Have for Patio, RV, Camper
This listing is deemed profitablePrice (USD)$35.86Released TypeNew Release (2025-10-29)Brand is an old entry in this marketSize and Weight31.1 x 24.2 x 11.8 cm, 1701.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色金属框架搭配木质提手，整体更偏户外工具箱风格, 采用带侧边纸巾架、上部横杆、可调隔板和额外托盘的开放式收纳结构，区别于单一篮筐或磁吸挂篮Key Buying Motive
同时整合纸巾架、餐具架、加大挂钩、额外托盘和可调分隔仓，收纳功能更完整Target Customers
面向露营、房车、tailgating 和户外烧烤时需要一站式携带调料与工具的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,793.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.14% / 16.90%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-11.98% / -6.22%Peak / Non PeakSales & BSR Performance
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