- Benchmark ASINB0G5BB3CVZ
- MarketplaceUS
- Category ID468642
- Analyzed Products
- Keywordgaming controller, wireless game controller, pc controller
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入。它已经明显进入高竞争、接近价格战的状态，新品牌机会很弱，小商家若硬进基本要靠激进投放甚至黑帽式打法。
从数据看，单个新品的现实投入门槛约为7203.15~16430.88美元，而你的预算是500000.00 CNY，首发资金是够的，但这只是“能上场”，不是“能跑通”。市场里新品牌只有7个，新品牌新品里只有11个样本，真正成功的只有1个，成功率只有9.09%；而新发布产品总体成功率也只有37.04%，失败明显更多。更关键的是，失败样本很多都来自新品牌：Kujian 的 B0GTPKRXQW 直接不盈利，Retro Fighters 的 B0G5BB3CVZ 和 B0G8CNM7MC 也没跑出来，Enstixsm 的 B0GHF8GVYK、B0GC3S79GC，NBCP 的 B0G1MJZ7GY，leadjoy 的 B0GJ3YJJ8R，PeriphX 的 B0GG5M25RT 都是非盈利；这说明新品牌不是“没钱就做不了”，而是“即使有钱也很难做赢”。
真正能赚钱的几乎都是老品牌/强品牌，不是普通小商家。 8Bitdo 的 B0FX3TJ5RX 月收入约87360美元，利润率38.92%，投入约7203.15美元；GameSir 的 B0GC6X59T7 月收入约18360美元，利润率32.34%；Gamrombo 的 B0FVXLQBXP、B0GKFL69HF、B0GKFXMD4Z 分别月收约46508、47362、47670美元，利润率大多在30%上下；ECHTPower 的 B0FND1XM3Q、B0GSZLJN7B也能卖，说明老品牌靠功能差异、低延迟、RGB、背键、底座、屏幕等卖点能持续吃量。反过来看，新品牌里唯一赚钱的 Ligame B0F5WNWBQL，月收入约2599美元、利润率31.73%、预算14991.44美元，但它带有明显的激进推广痕迹，不能当成普通小商家的健康样板。结论很直接：大品牌可以考虑硬进，但要准备持续投入和品牌/研发/认证预算；小商家不建议进，除非你能做出明显功能创新并接受强营销成本。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入：预算够做首发，但市场已经明显被大品牌和旧品牌占住，新品牌成功率低，且新入场竞争里出现了明显的黑帽/强营销痕迹。 你的50万CNY预算能覆盖单个ASIN的首发投入，但只能算“能进场”，不代表能跑通长期模型；按近期新产品预算看，单个新品通常要约7.2万–16.4万美元（约51万–116万CNY，按汇率粗算），你的预算只够贴近低位，且还没算研发、品牌和认证等长期成本。
Early sourcing + logistics + marketing budget (USD)$7,203.15 - $16,430.88Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?59.25%New listing success rate (old brands):56.25%New listing success rate (new brands):9.09%Which new brands have these successful new listings?Which old brands have these successful new listings?...Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 有线基础手柄（USB即插即用、通常更便宜）
- Xbox兼容的入门级有线/无线手柄（如果用户在PC上优先要低兼容风险）
- 二手官方手柄或翻新手柄（以更低价格获得更稳定的兼容性）
- 手机/平板触屏映射或云游戏自带虚拟手柄方案（不额外买硬件时的低门槛替代）
- 键盘+鼠标方案用于PC游戏（尤其是FPS/RTS，很多用户已具备设备，零增购）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，整体已经接近价格战区，且新品牌失败率极高。 现有数据里，新品牌新上架产品盈利率只有9.09%，非盈利率高达81.82%，而老品牌新上架产品盈利率也只有56.25%；这不是适合大品牌或小商家轻松切入的市场。
New products with Highest revenueMost investment in new productsRetro Fighters
Recent Monthly Revenue (USD):-(-)B0G8CNM7MCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$3,247.50(50pcs/month)B0G5BB3CVZ (3.8/5 (37 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new products8Bitdo
Recent Monthly Revenue (USD):$166,890.00(3000pcs/month)B0DR8V899R (4.5/5 (4981 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$119,960.00(2000pcs/month)B0F194QFT2 (4.4/5 (1694 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$101,200.00(4000pcs/month)B0D72TNXSC (4.5/5 (10538 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLigame
Recent Monthly Revenue (USD):$2,599.00(100pcs/month)B0F5WNWBQL (4.2/5 (254 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsKujian
Recent Monthly Revenue (USD):-(-)B0GTPKRXQW (4.6/5 (20 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 正面TFT屏很醒目，差异化强，容易吸引点击
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- 可直接在手柄上调参数，功能感强，适合爱折腾的进阶玩家
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- 炫彩RGB+白色机身，视觉新鲜感高，图片更抓眼
B0GSZLJN7B (4.2/5 (3756 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑+粉双手柄组合，颜色反差大，和常见黑灰手柄区别明显
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- 两只装很有购买感，适合礼物和多人本地游玩
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- 经典Xbox 360造型复刻，老玩家一眼能认出，信任感强
B0GKFL69HF (4.2/5 (1057 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：它已经进入高竞争、接近价格战的状态，新品牌机会很弱。 新品整体盈利率只有37.04%，但真正能看清的新品利润大多集中在30%~33.88%，同时有27个新发布、7个新品牌和27个老品牌同场竞争，说明不是“蓝海”，而是被成熟品牌和少数强势新品牌一起挤压的市场。
证据上看，能赚钱的几乎都是老品牌或强势品牌，不是普通小商家。 8Bitdo 的 B0FX3TJ5RX 利润率35.3%，月收入8736.0美元；Gamrombo 的 B0GKFL69HF、B0GKFXMD4Z、B0FVXLQBXP 都在30%左右利润率，月收入分别4736.2、4767.0、4650.8美元；GameSir 的 B0GC6X59T7 利润率32.34%，月收入1836.0美元；ECHTPower 的 B0FND1XM3Q 和 B0GSZLJN7B 也能卖，但本质上是靠功能堆料、低延迟、RGB、背键、底座、屏幕等差异化撑起来。相反，失败样本里 Kujian 的 B0GTPKRXQW 上新后没有转化，Enstixsm 的 B0GHF8GVYK、NBCP 的 B0G1MJZ7GY、Retro Fighters 的 B0G5BB3CVZ 都没有跑出来；其中 Retro Fighters 这类新品牌虽然单品预算只有16430.88 CNY、价格64.95美元、毛利42.05%，但仍然亏，说明不是“利润率高就能赚”，而是需要品牌力和额外投入。新品牌里真正的成功只有 Ligame 的 B0F5WNWBQL，预算14991.44 CNY，月收入2599.0美元，利润率31.73%，但它的成功带有明显的激进推广痕迹，样本里显示为黑帽式新品打法，不能当成普通小商家的可复制案例。
给你的判断：大品牌可以硬进，但要准备至少 7203.15~16430.88 美元级别的单品投入，还要有持续品牌/研发/认证预算；小商家不建议进，除非你能做出明显功能创新并接受高投入。 如果一定要对标，大品牌可参考 8Bitdo 的 B0FX3TJ5RX、Gamrombo 的 B0FVXLQBXP/B0GKFL69HF/B0GKFXMD4Z、GameSir 的 B0GC6X59T7；小商家唯一接近可参考的是 Ligame 的 B0F5WNWBQL，但它更像“重营销成功案例”，不是健康的小商家路径。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F1J1JTKPXbox2025-05-01Yes$54.946000pcs$329640.040.7%$134163.48B0DR8V899R8Bitdo2024-12-31Yes$55.633000pcs$166890.038.92%$64953.59
B0DZCSBCLFGamrombo2025-03-05Yes$39.974000pcs$159880.037.36%$59731.17B0F194QFT28Bitdo2025-03-12Yes$59.982000pcs$119960.042.12%$50527.16
B0CY7YSW3RManba2024-03-18Yes$67.341400pcs$94276.040.65%$38323.2
B0D739FJLG8Bitdo2024-06-18Yes$27.393500pcs$95865.033.86%$32459.89B0D72TNXSC8Bitdo2024-06-18Yes$25.34000pcs$101200.031.89%$32272.68
B0FX3TJ5RX8Bitdo2025-11-11Yes$29.123000pcs$87360.035.3%$30838.08
B0DT5SQ84TXbox2025-02-01Yes$58.551000pcs$58550.041.51%$24304.11
B0DR8Y5W6Z8Bitdo2024-12-31Yes$57.681000pcs$57680.039.37%$22708.62
B0CY83CL2DManba2024-03-18Yes$67.33800pcs$53864.040.82%$21987.29
B0D97DD7LBGamrombo2024-07-11Yes$32.872000pcs$65740.029.87%$19636.54
B0F2H6VKP88Bitdo2025-04-15Yes$59.34700pcs$41538.042.02%$17454.27
B0DR8S2DQY8Bitdo2024-12-31Yes$55.64700pcs$38948.038.9%$15150.78
B0GKFXMD4ZGamrombo2026-01-29Yes$34.051400pcs$47670.030.46%$14520.29B0GKFL69HFGamrombo2026-01-29Yes$33.831400pcs$47362.030.38%$14388.58
B0FVXLQBXPGamrombo2025-10-13Yes$33.221400pcs$46508.029.98%$13943.1
B0FKBBYD6MGamrombo2025-07-29Yes$34.83800pcs$27864.030.97%$8629.49
B0D8KXR131GameSir2024-07-02Yes$44.64500pcs$22320.038.52%$8597.67
B0DXTBQKD6Gamrombo2025-02-20Yes$33.09800pcs$26472.029.83%$7896.6Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FX3TJ5RX8Bitdo2025-11-11Yes$29.123000pcs$87360.035.3%$30838.08B0GKFXMD4ZGamrombo2026-01-29Yes$34.051400pcs$47670.030.46%$14520.29B0GKFL69HFGamrombo2026-01-29Yes$33.831400pcs$47362.030.38%$14388.58B0FVXLQBXPGamrombo2025-10-13Yes$33.221400pcs$46508.029.98%$13943.1B0FKBBYD6MGamrombo2025-07-29Yes$34.83800pcs$27864.030.97%$8629.49
B0GC6X59T7GameSir2026-01-20Yes$45.9400pcs$18360.032.34%$5937.63B0GSZLJN7BECHTPower2026-03-17Yes$30.91100pcs$3091.034.99%$1081.55
B0FND1XM3QECHTPower2025-07-31Yes$27.52100pcs$2752.031.33%$862.21B0F5WNWBQLLigame2026-02-10Yes$25.99100pcs$2599.031.73%$824.67
B0FRXK26CKUGAME2025-09-22Yes$31.0350pcs$1551.530.37%$471.2#New Product Success Rates
Listing这个市场不适合现在进入：新品牌成功率只有10%，而新上架产品总体成功率也只有37.04%，失败面明显更大。更关键的是，市场里真正能稳定赚钱的，几乎都不是新品牌，而是Gamrombo、8Bitdo、GameSir、PowerA这类老品牌或强品牌在用成熟型号吃市场。
从数据看，市场已经明显偏向存量竞争：全部可识别样本里，盈利产品占52.94%，但新上架产品里只有37.04%盈利；新品牌自己内部更弱，10个新品牌新上架里只有1个赚钱，失败率90%。而且这个唯一的“新品牌成功”Ligame，卖的是B0F5WNWBQL，虽然盈利，月销约2599美元、售价25.99美元、早期投入约14991.44美元，说明它不是轻预算就能复制的案例，更像是需要中等偏上的资金和持续投放才能跑出来的结果。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ECHTPowerGamromboOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AceGamerEasySMXEnstixsmNBCPRetro FightersOther#Success Rate by Entry Time
Listing这个市场现在不值得进入，已经进入明显的高风险/价格战状态。 近期香港新品里，新品牌几乎没有真正跑通：新品牌新品盈利率只有9.09%，新品牌新品不盈利率高达81.82%；最近一年里，新发布产品里只有37.04%可确认盈利，且2026年的节奏明显变差，盈利新品3个、亏损新品9个，竞争在加速恶化。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 4 0 7 2026 0 0 0 0 0 5 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 2 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 1 0 0 2025/10 0 0 0 0 1 0 0 3 2025/11 0 0 0 0 0 1 0 2 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 3 0 4 2026/2 0 0 0 0 0 1 0 1 2026/3 0 0 0 0 0 1 0 1 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Etpark Wireless Controller for Xbox 360, Xbox 360 Joystick Wireless Game Controller for Xbox 360 & Slim Console and PC Windows XP/7/8/10(Black)
This listing is deemed profitablePrice (USD)$20.30Released TypeOld Release (2019-01-08)Brand is an old entry in this marketSize and Weight16.4 x 12.3 x 7.2 cm, 310.00gProfitable Factors
Based on old ASINLow pricing strategyKey Buying Motive
面向Xbox 360老主机与PC双场景，兼容存量用户需求Target Customers
预算有限、仍在使用Xbox 360/旧款PC游戏平台的怀旧型玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,060.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.94% / 26.55%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.50% / 19.10%Peak / Non PeakSales & BSR Performance
ECHTPowerB0D9LDX5RS (4.2/5 (3723 Reviews))ECHTPower Pro Controller for Switch/PC/iOS/Android, 1000mAh Wireless Gaming Controller With 9 Color RGB Light, Macro Buttons, 6 Axis Gyro, Dual Vibration, Turbo
This listing is deemed profitablePrice (USD)$22.37Released TypeOld Release (2024-07-25)Brand is an old entry in this marketSize and Weight16.0 x 12.0 x 6.9 cm, 280.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
星空蓝渐变机身与9色RGB灯效结合，视觉辨识度高, 星空主题外观，整体更偏炫彩游戏风格，不是常见纯黑手柄Key Buying Motive
支持宏编程、Turbo、6轴陀螺仪和双震动，兼顾Switch与PC多平台使用Target Customers
偏好炫光外观、希望在Switch/PC/手机多平台通用、并需要宏键和连发功能的动作/格斗游戏玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,237.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight27.00% / 29.26%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight20.90% / 23.16%Peak / Non PeakSales & BSR Performance
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