- Benchmark ASINB07GSTGCN4
- MarketplaceUS
- Category ID573760011
- Analyzed Products
- Keywordtool organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且已经偏向被老品牌占住的低活跃存量盘：当前可识别的新品牌是 0，能看到的老品牌只有 KNOBWELL；新上架产品里可验证盈利率是 0.00%，近几年的新产品成功迹象也几乎没有，说明不是“还有空间”的市场，而是“进来就很难跑动”的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 现有数据只显示少量可识别样本，但已经能看出它更像是被老品牌控制的低活跃市场，而不是适合新品牌或小商家切入的机会；对你 50万 CNY 的预算来说，能覆盖少数单品的前期上架成本，但不足以支撑长期的研发、品牌和认证投入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 改用普通无锁门把手/门拉手：如果只是需要开关门而不是上锁，这是更便宜、安装更简单的替代方案，适合室内门。
- 使用独立门闩/插销锁：不必整套更换门把手，直接加装插销或暗门闩即可实现基础隐私/临时防护，成本通常更低。
- 选择旋钮式带钥匙门锁而非执手式：同样能实现钥匙锁定，但价格往往更低、型号更多，且对预算敏感用户更容易接受。
- 安装免打孔的临时门锁/旅行门锁：适合租房、短期使用或不想更换原五金件的场景，门外不易看到，使用门槛低。
- 用智能门把手或智能锁的入门款替代：如果用户想要的是更方便的开锁体验，可用基础款电子锁替代传统执手锁；虽然单价可能更高，但能避免频繁配钥匙、换锁芯等后续麻烦。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合现在进入，结论很直接：已呈现高门槛、弱成交、且对新卖家不友好。 现有样本里，老品牌 KNOBWELL 的新产品都没有跑出可验证的盈利，且核心样本 B07GSTGCN4 虽然毛利率有 19.0%，但销量表现是停滞的，说明这里不是“有利润就能卖动”的市场，而是明显卡在流量和竞争压力上。
Old brand with the most profitable new productsKNOBWELL
Recent Monthly Revenue (USD):-(-)B07GSTGCN4 (4.3/5 (60 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B07GSTGCN4 (4.3/5 (60 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很直接：已是低利润、低成功率、强竞争的高风险市场。 当前只覆盖到 1 个明确样本，核心 ASIN B07GSTGCN4（KNOBWELL）利润率只有 19.0%，而且还是老品牌旧品，销量已不活跃；市场里可识别的可盈利产品占比为 0.00%，新上架产品可盈利占比也为 0.00%，这不是健康机会，更像是被少量品牌吃掉的存量市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B07GSTGCN4KNOBWELL2018-08-24No$50.46-pcs$-19.04%$-No profitable product data available for new products#New Product Success Rates
Listing这不是一个适合进入的市场：当前数据几乎没有可验证的盈利样本，且唯一可见的品牌案例 KNOBWELL 表现为老品牌主导、无明确盈利新产品，说明新人进入门槛高、回报弱。 从趋势看，近几年几乎没有新增可验证成功案例，市场更像是被成熟品牌和低差异化产品占住，贸然进去风险很高。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这个市场不适合现在进入，结论是直接放弃。 数据里几乎没有真正可验证的新人成功：新品牌近年成功样本为 0%，整体可识别盈利产品也是 0%，而最近唯一出现的 KNOBWELL 新品 B0H6ZXL8JV 还处于“太早无法判断”，不能算成功案例。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases