- Benchmark ASINB0FZ9R79BY
- MarketplaceUS
- Category ID20972795011
- Analyzed Products
- Keywordgame controllers
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经明显走向低质量竞争和价格战。 新品牌只有3个，新增品牌成功率仅20%，新品整体成功率20%，而且80%的新上架产品都没跑通；这不是“有机会的早期市场”，而是一个需要重投入、且普通新品牌很难复制成功的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 你有50万CNY预算，表面上能覆盖一部分单品前期投入，但市场里真正能跑出来的样本极少，且新品成功率只有20%，新品牌失败率高达80%，这已经不是普通竞争，而是明显的高风险市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 手机/平板上的云游戏方案（如串流到电视或浏览器）：不需要额外买手柄就能先尝试主机/PC游戏体验，门槛低，适合先确认是否真的需要独立控制器。
- 旧款有线Xbox/通用USB手柄（兼容PC/部分电视盒子/安卓设备）：通常比新款PS5专用手柄更便宜、更容易买到，且即插即用，适合作为低成本替代。
- 二手原厂/翻新DualSense手柄：价格往往低于新品第三方手柄，兼容性和触觉反馈更稳，适合想保留PS5原生体验但降低预算的用户。
- 主机自带的远程游玩/手机触控方案：如果用户主要玩轻度游戏、菜单操作或串流内容，可暂时用触屏代替实体手柄，避免一次性购买。
- Split-screen/单机轮流游玩 + 键鼠/现有输入设备：对部分PC游戏或休闲游戏而言，可先用已有键鼠或共享输入方式替代，减少对专用游戏控制器的依赖。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，直接判定为高风险且偏饱和。 目前只看到3个新品牌（AFMVV、Baigeda、Geemaker）和1个老品牌（Koiiko），新品牌盈利率只有20%，而且新品牌里已经出现两家新进入者连续失败；这说明不是“宽松机会”，而是需要很强投入才能勉强跑通的市场。
New products with Highest revenueAFMVV
Recent Monthly Revenue (USD):$34,740.00(900pcs/month)B0FZ9R79BY (4.2/5 (195 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsKoiiko
Recent Monthly Revenue (USD):-(-)B0D14N77NMBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast investment in new productsLeast profitable new productsMost investment in new productsBaigeda
Recent Monthly Revenue (USD):-(-)B0G5ZGYQXF (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0G6DZ95K3Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑白配色加RGB灯效，电竞感最强
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- 外形标准但视觉更吸睛，点击率高
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- 多平台兼容，受众更广，购买意图更强
B0H28HFDZM (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 使命召唤主题外观，和普通手柄差异大
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- 大面积IP图案，图片辨识度高
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- 更适合喜欢主题款、偏冲动点击的用户
B0D14N77NMBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，属于低质量竞争区，不管大品牌还是小品牌都不应贸然进场。 当前数据里，新品里只有1个能赚钱，但有3个新产品失败/不可盈利，失败占比80%，而且近一年新增品牌里真正跑通的只有AFMVV这一家，成功率20%，其余像Baigeda、Geemaker、Koiiko都没有形成可复制的盈利样本。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FZ9R79BYAFMVV2026-01-01Yes$38.6900pcs$34740.038.13%$13246.37Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FZ9R79BYAFMVV2026-01-01Yes$38.6900pcs$34740.038.13%$13246.37#New Product Success Rates
Listing这个市场不值得进入，已经明显偏向高竞争、低容错的价格战区。 目前可识别的盈利产品只有16.67%，新发布产品盈利率也只有20.00%；更关键的是，新品牌新品中80.00%不赚钱，说明新进入者大多在亏，真正能跑出来的只有AFMVV这一家，且它的成功是建立在“基于老款改造”的路径上，不是适合普通新手复制的低门槛模型。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AFMVVNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BaigedaGeemakerAFMVV#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经进入高压竞争区，不适合大品牌也不适合小商家。 近一年里新品牌几乎没有形成稳定胜率，最新样本里新品牌新上架产品成功率只有20%，失败率高达80%，而且最近进入的品牌大多还是亏损，说明市场不是在扩张，而是在快速变成价格战。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 0 0 0 0 1 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 1 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesWireless Controller for PS5 with RGB LED,TURBO, Dual Vibration, 6 Axis Gyro Sensor, Touchpad, Ergonomic for Playstation 5 Controller, Compatible with PlayStation 5/PC/Mac, Anti-Slip Black and White
This listing is deemed profitablePrice (USD)$38.60Released TypeNew Release (2026-01-01)Brand is a new entry in this marketSize and Weight16.4 x 11.8 x 6.6 cm, 308.00gProfitable Factors
Based on old ASINDesign & Appearance
黑白双拼外观，配合RGB灯效更偏游戏氛围感, 通用PS5手柄形态，未见明显私模轮廓或独特结构Key Buying Motive
带RGB灯效、TURBO、双震动、6轴陀螺仪、触摸板，功能组合比基础款更完整Target Customers
面向想要接近原厂手感、但又希望获得RGB灯效和TURBO功能的PS5玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$34,740.00900 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight36.84% / 38.13%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight32.95% / 34.24%Peak / Non PeakSales & BSR Performance